Abhimanyu Katoch
Gurgaon
Summary
Talented professional excited to bring several-year background and expertise to growing agency. Highly proficient in analytics to leverage data to drive insights and future strategy development. Proven leader with solid communication and relationship building skills.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Startup Founder
Strive Digi Tech
Mohali
10.2020 - 05.2024
- Developed business plan to launch startup venture.
- Conducted market research and identified target customer segments.
- Built a team of professionals with diverse skill sets.
- Established relationships with key stakeholders such as customers, partners, investors.
- Developed strategies for marketing campaigns to increase brand awareness.
- Contributed ideas for improving operational efficiency and increasing profitability.
- Created a website and social media presence to promote the startup.
- Managed daily operations of the company including staff recruitment and training.
- Fostered a positive company culture that encourages teamwork, innovation, and excellence.
- Negotiated and closed deals with suppliers, clients, and other key stakeholders to optimize operational efficiency.
- Oversaw the development and maintenance of the company website and e-commerce platforms.
Freelancer
Upwork
Mohali
06.2019 - 08.2020
- Created content for various websites, blogs, and social media accounts.
- Integrated WooCommerce with existing websites to facilitate online payments.
- Researched current trends in digital marketing and identified new channels for growth.
- Identified opportunities for improvement in existing SEO and SMO processes.
- Ensured all changes made were compliant with Google's Webmaster Guidelines.
- Created reports on website performance metrics such as organic traffic growth and conversion rate trends.
- Implemented 301 redirects when needed to preserve link equity from old pages or domains.
- Updated robots.txt files to ensure proper crawling of pages by search engines.
- Identified needs of customers promptly and efficiently.
- Monitored operations and reviewed records and metrics to understand company performance.
Digital Marketing Expert
ITConnectUS Inc.
Mohali
08.2018 - 05.2019
- Created and managed social media accounts for multiple brands.
- Optimized existing ad campaigns by testing different approaches.
- Developed and implemented effective digital marketing strategies to increase website traffic.
- Performed keyword research to optimize SEO rankings on major search engines.
- Executed A and B tests to determine best performing versions of creatives.
- Oversaw budgeting for all paid advertising activities including Google Ads, Facebook Ads.
- Organized digital advertising campaigns on various platforms such as Google Ads, Facebook Ads, and Instagram Ads.
- Developed online advertising strategies using platforms such as Google Ads or Facebook Ads Manager.
- Optimized search engine rankings through SEO best practices.
- Monitored website performance metrics such as page load speed, uptime, server resources usage. to ensure optimal performance of the site.
- Configured caching solutions such as W3 Total Cache or WP Super Cache to reduce page load times for improved user experience.
Senior SEO Specialist
Xicom Technologies Ltd · Full-time
Chandigarh
09.2016 - 01.2018
- Monitored industry trends, algorithm updates and best practices related to SEO.
- Managed multiple projects simultaneously while meeting deadlines consistently.
- Built relationships with bloggers and influencers in order to obtain backlinks for our clients' websites.
- Worked closely with PPC teams to ensure that paid campaigns were optimized for maximum ROI.
- Maintained detailed records of all activities related to SEO efforts in order track progress over time.
- Recommended changes or improvements based on findings from various online tools such as Moz Pro and Ahrefs.
- Implemented schema markup to improve click-through rate from SERPs.
- Developed and implemented SEO strategies to increase organic search engine visibility.
- Conducted keyword research, competitor analysis and developed link building campaigns.
- Performed ongoing technical SEO audits, including page speed optimization, site structure, redirects.
- Provided training and guidance to team members on best practices for utilizing social media tools.
- Managed the daily operations of all assigned social media accounts.
- Used editing and graphic design tools to create content and visuals for social channels.
Senior SEO Executive
Adreno Technologies (India) Pvt. Ltd
Mohali
08.2015 - 03.2016
- Built relationships with influencers in various industries related to our clients' products and services.
- Created reports on website performance metrics including traffic trends, engagement rates and conversion rates.
- Worked with social media teams to create an integrated digital marketing strategy utilizing SEO best practices.
- Developed, implemented and tracked performance of on-page and off-page SEO strategies.
- Monitored website analytics data and identified opportunities to improve organic search rankings.
- Identified potential new clients through online networking sites such as LinkedIn or Twitter.
- Recommended changes to website architecture, content, linking and other factors to improve SEO positions for targeted keywords.
- Handling Off Page Optimization factor with Knowledge of Google PageRank
- Managed the development of high-quality content that is relevant to the target audience and optimized for search engines.
- Recommended strategies for improving user experience based on analysis of website usage metrics.
SEO & Marketing Executive
Indivar Software Solutions Private Limited
Mohali
06.2014 - 07.2015
- Monitored competitor activity and prepared detailed reports on performance metrics.
- Created content for various digital channels, including website, social media and email.
- Developed marketing strategies and campaigns to increase brand awareness.
- Conducted market research to identify consumer trends and preferences.
SEO Executive
Brill Infosystems Pvt. Ltd.
Mohali
12.2013 - 06.2014
- Optimized existing content with targeted keywords to increase organic traffic.
- Evaluated the effectiveness of current SEO efforts through analytic reporting tools such as Google Analytics and Webmaster Tools.
- Conducted keyword research, analysis, and selection to create effective SEO campaigns.
Education
Bachelor of IT - Information Technology
Sri Sai College of Engineering And Tech
Badhani ( Pathankot)10-2012
Diploma - Mechanical Engineering
Sai Polytechnic College
Pathankot05-2007
Tenth Grade -
Swami Vivekananda Senior Secondary School
Kandrori 03-2004
Skills
- Business Networking
- Operations Management
- Technical knowledge
- Strategic Thinking
- Marketing expertise
- Board Reporting
- SEO proficiency
- Content Marketing
- Schema Markup
- Google Analytics
- International SEO
- Competitor Analysis
- Keyword Research
- Webmaster Tools
- Canonicalization
- Online Reputation Management
- Backlink Analysis
- E-commerce SEO
- XML Sitemaps
- Facebook Ads Manager
- Facebook Ads
- WordPress Website Management
- Team Management
- Communication
- E-commerce SEO Expertise
- SEO Auditing
- SEO and SEM skills
- Mobile SEO Expertise
- Technical SEO
Websites
Languages
Hindi
First Language
English
Proficient (C2)
C2
Punjabi
Upper Intermediate (B2)
B2
Certification
- Social Media Marketing Certification Course
- Email Marketing
- Digital Advertising
- Instagram Automation Course
- Google My Business
- Google ads search Certification
- SEO Expert
Accomplishments
- Played under 19 cricket for kangra ( Himachal Pradesh )
Affiliations
- Travel Enthusiast: Passionate about exploring new destinations and experiencing diverse cultures, which enhances adaptability and broadens perspectives.
- Photography: Skilled in capturing moments through photography, with a keen eye for detail and creativity. Participated in local photography exhibitions.
- Motorcycle Riding: Enjoy long-distance motorcycle rides, demonstrating a sense of adventure, resilience, and a deep appreciation for nature and scenic routes.
- Cricket Player: Active participant in local cricket leagues, fostering teamwork, strategic thinking, and maintaining physical fitness.
References
References available upon request.
Timeline
Startup Founder
Strive Digi Tech
10.2020 - 05.2024
Freelancer
Upwork
06.2019 - 08.2020
Digital Marketing Expert
ITConnectUS Inc.
08.2018 - 05.2019
Senior SEO Specialist
Xicom Technologies Ltd · Full-time
09.2016 - 01.2018
Senior SEO Executive
Adreno Technologies (India) Pvt. Ltd
08.2015 - 03.2016
SEO & Marketing Executive
Indivar Software Solutions Private Limited
06.2014 - 07.2015
SEO Executive
Brill Infosystems Pvt. Ltd.
12.2013 - 06.2014
Bachelor of IT - Information Technology
Sri Sai College of Engineering And Tech
Diploma - Mechanical Engineering
Sai Polytechnic College
Tenth Grade -
Swami Vivekananda Senior Secondary School
- Social Media Marketing Certification Course
- Email Marketing
- Digital Advertising
- Instagram Automation Course
- Google My Business
- Google ads search Certification
- SEO Expert
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