Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
Timeline
Generic

Abhimanyu Katoch

Gurugram

Summary

Strategic and results-driven Media Marketing Specialist with 8 years of progressive experience leading and optimizing multi-channel digital campaigns for top-tier brands like Google, Hero MotoCorp Ltd., and Square Enix. Possessing deep expertise across display & video (DV360), YouTube, and social advertising , I consistently translate complex market insights into actionable strategies that ignite brand growth, drive lead generation, and boost conversions. Proven adept at cultivating high-performing teams, fostering robust stakeholder relationships, and skillfully navigating complex market dynamics to exceed ambitious marketing objectives.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Sr.Media Account Specialist

Google India Pvt. Ltd
09.2021 - Current
  • Spearheaded product marketing strategy, effectively informing and aligning both internal and external stakeholders on marketing opportunities, while providing critical market context and insights across Video, DV360, and GDA products.
  • Served as a thought leader on YouTube campaign strategy, driving best practices in optimization, reporting, and measurement to elevate team and campaign performance.
  • Cultivated strategic partnerships with Sales teams, ensuring complete alignment on business rationale, advertiser needs, and broader market revenue opportunities, and actively driving KPI/BFM prioritization and adoption.
  • Mentored teams and customers in leveraging strategic products, translating complex YouTube pitches and campaign briefings into exceptional, effective campaigns and crafting custom offerings as needed.
  • Translated complex insights into actionable solutions, consistently solving problems and driving tangible results for the business.
  • Maintained in-depth industry and product landscape knowledge, proactively staying current on emerging trends to strategically inform and guide team initiatives.
  • Developed and presented comprehensive performance reports to marketing leadership and stakeholders, meticulously tracking, analyzing, and visualizing marketing funnel performance to identify bottlenecks and optimization areas.
  • Built and nurtured strong relationships with LCS customers and partner business teams, fostering trust and collaboration to deliver mutually beneficial advertising solutions.
  • Demonstrated strong prioritization and adaptability, effectively managing competing demands from multiple stakeholders in a dynamic environment.

Assistant Marketing Manager

Square Enix Pvt. Ltd
06.2021 - 08.2021
  • Led end-to-end management of high-impact Display & Video campaigns for Square Enix's diverse video game portfolio, including titles like Ludo Zenith, Just Cause, Final Fantasy, Tomb Raider, and Hitman: Sniper.
  • Directed comprehensive social media strategy and calendar management for Square Enix's social handles, ensuring consistent brand voice and audience engagement.
  • Orchestrated and managed strategic partnerships with ad networks, agencies, vendors, and external partners to optimize campaign performance and reach.
  • Drove significant scale and ROI for display channels (Programmatic, Retargeting, Criteo, YouTube, UAC, etc.) across multiple gaming titles.
  • Developed and executed bespoke marketing strategies for both "Made in India" game titles and international projects, adapting approaches to diverse market needs.
  • Collaborated cross-functionally with internal stakeholders and creative teams, providing guidance and fostering a performance-driven culture to continuously enhance campaign results.
  • Mentored and guided junior team members on campaign best practices, platform nuances, and performance optimization techniques, fostering skill development and team growth.
  • Managed project workflows and delegated tasks effectively within the marketing team to ensure timely campaign launches and deliverables.

Paid Media Manager

Zenith Media (Publicis Groupe)
02.2021 - 05.2021
  • Directed and managed digital campaigns for Hero MotoCorp, encompassing comprehensive media planning and buying across GDN, YouTube, Facebook, Twitter, and Discovery platforms.
  • Spearheaded the planning and execution of performance-based campaigns, consistently achieving objectives such as lead generation, conversions, and branding.
  • Collaborated extensively with cross-functional internal teams (direct investment, strategic planning, analytics) and external client/vendor partners to ensure seamless campaign execution and alignment.
  • Oversaw flawless campaign execution through direct management in self-serve advertising tools, optimizing for daily performance.
  • Prepared and presented impactful client-facing communications and educational overviews to both digital and non-digital stakeholders.
  • Managed daily performance reporting and conducted comprehensive post-campaign wrap-ups for key clients, providing actionable insights.

Media Activation Manager

Essence Global (GroupM)
10.2020 - 01.2021
  • Directed comprehensive digital campaigns for high-profile Google Products, including Google Search App, Google Pay, Google Pixel 3, Google Maps, Google Assistant, and Google Home.
  • Led end-to-end YouTube media strategy, demonstrating expert knowledge in audience creation, campaign management, and in-platform optimization techniques to drive performance.
  • Managed full-funnel media planning and buying across major social advertising platforms, with in-depth expertise in Facebook and Twitter campaigns.
  • Cultivated strategic partnerships with internal teams (direct investment, strategic planning, analytics) and external clients/vendors to ensure seamless execution and shared objectives.
  • Maximized team efficiency and output by strategically delegating daily activities, monitoring performance, and fostering a culture of positive contribution and professional growth.
  • Mentored and developed a team of YouTube and Social Media specialists, providing day-to-day guidance, training, and support for their professional advancement.
  • Prepared and presented impactful communications and educational overviews to diverse digital and non-digital stakeholders, translating complex strategies into clear insights.
  • Critically evaluated data sources, inventory, and media platforms to identify and leverage competitive advantages in campaign planning and execution.
  • Oversaw flawless campaign execution through direct management within self-serve advertising tools, ensuring optimal performance.

Senior Activation Executive

Essence Global (GroupM)
04.2018 - 09.2020
  • Directed and managed high-impact digital campaigns for key Google products, including Google Search App, Google Pay, Google Pixel 3, Google Maps, Google Assistant, and Google Home.
  • Drove comprehensive YouTube media strategy, demonstrating expert knowledge in audience creation, campaign management, and advanced in-platform optimization techniques.
  • Led full-funnel media planning and buying across major social advertising platforms, with in-depth expertise in Facebook and Twitter.
  • Cultivated strategic partnerships with internal cross-functional teams (e.g., direct investment, strategic planning, analytics) and external clients/vendors to achieve shared objectives and seamless execution.
  • Mentored and developed a team of YouTube and Social Media specialists, fostering professional advancement through structured training, one-on-one guidance, and continuous feedback.
  • Enhanced team efficiency and output by strategically delegating daily activities, rigorously monitoring performance, and recognizing positive contributions.
  • Prepared and presented insightful communications and educational overviews to diverse digital and non-digital stakeholders, translating complex strategies into clear, actionable insights.
  • Critically evaluated data sources, inventory, and media platforms to identify and leverage competitive advantages, optimizing campaign performance and ROI.
  • Oversaw flawless campaign execution through direct management within self-serve

Digital Marketing Executive

PrepSmarter' Inc
09.2016 - 03.2018
  • Elevated social media presence by strategically managing content creation and maintaining a robust social media calendar with tools like Social Pilot and Buffer.
  • Forged impactful business partnerships to significantly expand reach and drive revenue growth.
  • Delivered successful email marketing campaigns, optimizing both promotional and transactional communications via Mailchimp, Mailjet, and proprietary dashboards.
  • Executed effective promotional event marketing strategies within test centers to enhance brand visibility.
  • Ensured high-quality web content through rigorous management and review processes prior to publishing.

Software Developer Intern

Ericsson India Pvt. Ltd
02.2016 - 07.2016
  • Part of the core front-end telecom development team.
  • Worked on Live International project for one of the leading telecom service provider billing system.

Summer Intern

Ford India Pvt. Ltd
06.2015 - 08.2015
  • Responsible for managing inventory database across Indian Markets.
  • Worked on Live project by assisting the team leads with SQL based database managements.

Content Developer Intern

Room N House
09.2013 - 11.2013
  • Responsible to producing content and blog articles.

Education

B. Tech - Computer and Science

NIIT University
Neemrana, Rajasthan
01.2016

Senior Secondary - Sciences

Tagore International School
Gurgaon, HR
01.2012

Skills

Platforms & Tools: DV360, Google Ads, Meta Ads, Ad Serving Analytics (MOAT), DoubleClick Campaign Manager

Core Competencies: Strategic media planning & buying, Long-term strategy formulation, Campaign execution management, Efficiency optimization, Data-driven insights

Leadership & Soft Skills: Collaborative team management, Mentoring relationships, Cross-functional collaboration, Effective communication, Responsive to new challenges

Certification

  • Facebook Blueprint (Buying Professional)
  • Google Ads Fundamentals
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Marketing Platform - Display & Video 360
  • Display Campaign Manager [DCM]

Hobbies and Interests

  • Watching TV Series
  • Recreational Activities: Swimming, Snooker, Badminton, Football, Cricket
  • Adventure Sports: Parkour & Free-Running

Timeline

Sr.Media Account Specialist

Google India Pvt. Ltd
09.2021 - Current

Assistant Marketing Manager

Square Enix Pvt. Ltd
06.2021 - 08.2021

Paid Media Manager

Zenith Media (Publicis Groupe)
02.2021 - 05.2021

Media Activation Manager

Essence Global (GroupM)
10.2020 - 01.2021

Senior Activation Executive

Essence Global (GroupM)
04.2018 - 09.2020

Digital Marketing Executive

PrepSmarter' Inc
09.2016 - 03.2018

Software Developer Intern

Ericsson India Pvt. Ltd
02.2016 - 07.2016

Summer Intern

Ford India Pvt. Ltd
06.2015 - 08.2015

Content Developer Intern

Room N House
09.2013 - 11.2013

Senior Secondary - Sciences

Tagore International School

B. Tech - Computer and Science

NIIT University

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