Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Corporateprojectsinternships
Timeline
Generic

Abhimanyu Vyas

Noida

Summary

Abhimanyu Vyas, Analytics and Marketing Lead, Havas Media

Seeking opportunities as a Marketing and Martech solutioning lead for a technology first organisation

Overview

16
16
years of professional experience
1
1
Certification

Work History

Martech Solutions Lead

Havas Media
06.2021 - Current
  • Product Lead for Movie Intelligence Solution for Disney India providing First day prediction and box office collection data utilizing PWA app
  • The solution utilizes Web Crawling, ETL Pipeline Setup in Python and React for Front end visualization
  • Solution Lead and Architect for Samsung Lead Management System to allocate incoming leads based on geo-fencing on Zip codes, performance of local stores and calling capacity
  • Solution included ingestion of leads from ad platforms, data transformation, lead scoring and output integration with Fleet on Street App using REST APIs
  • Solution Architect for Geo-Analytics for Coca Cola India
  • Solution involved data ingestion, transformation, custom geography based polygon generation and API dev in Python and front end solutioning in REACT
  • LLM based text to query solution for KFC India utilizing custom agent framework on top of open-ai 4.0 and Crew.ai
  • The solution integrated to BigQuery data, RAG architecture and Streamlit UI to reduce TAT for data and insight generation, reducing the need for Data Analyst
  • Lead Scoring module on BigQuery for financial clients in India including Kotak 811 and Motilal Oswal
  • Integration of data from sources and outcome API integration to CRMs like Salesforce and Leadsquared

Data Analytics Lead and Business Head

DeepFlux/PivotRoots
05.2017 - 06.2021
  • Co-Founded DeepFlux, Campaign Optimization and Brand Intelligence Org which was acquired by PivotRoots in 2021
  • Developed Campaign Optimization Suite for all Biddable Platforms
  • Moved 50+ clients to GA4 on Universal Analytics Sunset
  • Pioneered custom CDP in Banking Clients including Kotak811
  • Programmatic and Adword Optimization using GA360 and AppsFlyer based attribution
  • DMP Implementation Partner for Bluekai India

Marketing Head

Jugnoo
10.2016 - 05.2017
  • Managing a team of Digital, Content and Social for all Marketing BTL Campaigns
  • Owner and Responsible for B2B Lead Generation and Nurturing
  • Managing PPC campaigns on Google including Search and GDN
  • SPOC for key digital agencies like PivotRoots, Resultrix, ROI Mantra, Adskaro
  • Running paid campaigns on Facebook and LinkedIn for Clicklabs (Software Dev)
  • Planning and Executing on a Content and Social Calendar
  • Managing Content and Editorial Calendar and Landing Pages for campaigns
  • Managing Web properties and LP for Campaigns, including SEO and Page Design

Category AVP

IndiaMART
06.2015 - 08.2016
  • Handled a team of 13 category managers at IndiaMART
  • Handling the Category P&L for customer acquisition and budgeting for all categories
  • Transformation to a Industry Intelligent Personalization by creating attributes
  • Responsible for SEM Promotions, Banner Ad campaigns across various publishers
  • Conversion optimization and reducing funnel drop off by UI/UX enhancements
  • Tracking, Reporting and Analysis of Web Analytics, PPC and Social campaigns
  • Content and On-page hygiene to increase organic traffic by 25% Q.o.Q
  • Managing digital creative agencies for the company's SEM and Digital Media
  • Digital Marketing Attribution for budgeting in BTL Marketing Channels
  • Churn Analysis using Classification Techniques to improve customer retention
  • Using Text Classification (NLP) Tools to improve product mapping
  • Getting 1000+ Brand Categories to platform leading to increase in traffic by 0.5 Mn

Product Marketing and Online Marketing Manager

Cypress/Infineon
04.2012 - 05.2015
  • Marketing Automation including lead scoring and nurturing using Eloqua
  • Discovering competitive and functional gaps to ultimately define a product roadmap
  • Owning launch and advertising campaigns for new product launches
  • Post-launch advertising analysis and attribution
  • New Product planning by using market research, customer surveys, and web analytics
  • Content creation by development of Marketing Collateral and Sales Pitch
  • Forecasting and attainment of annual and quarterly revenue and target plans
  • Post-launch advertising channel analysis attribution and demand forecasting using R
  • Conversion Optimization using Google analytics and Chartbeat
  • Forecasting using time series analysis for web traffic using DLM techniques in R
  • Customer Lifetime value analysis using survival analysis techniques

Network Engineer

Nokia Siemens Networks
06.2009 - 06.2010
  • Addressing customer requirements at product and system level architecture for HLR(Home Location Register)
  • Played an important part in the successful commencement of Vodafone Egypt operations going live
  • Bangalore R&D delegate for business discussion on Emergency handling of core network held at Bristol, England

Education

MBA - Marketing

IIM Mumbai
Mumbai
06.2012

BE - EEE

BITS
Goa
06.2009

XII -

St. Josephs Dehradun
03.2005

X -

St. Josephs Dehradun
03.2003

Skills

  • Python
  • R Studio
  • ClickUp
  • BQ
  • SQL
  • Google, Meta Ads
  • Clevertap, MoEngage, Braze
  • Javascript
  • REACT
  • Google Analytics, Firebase , Mixpanel
  • Adobe Analytics
  • AWS
  • GCP
  • Google Adwords
  • GTM
  • DTM

Certification

  • Google Marketing Platform (GMP) Certified
  • Cleared CFA Level I with highest scores in all sections
  • Certified Privacy Professional by IAPP
  • DeepLearning.ai certified in Multi-Agent Framework

Personal Information

  • Date of Birth: 04/23/87
  • Gender: Male

Corporateprojectsinternships

  • Cypress Semiconductors, Characterisation and Quality Assurance, 01/01/09 to 06/01/09, Quality control of different electrical parameters of the Touchscreen PSoC using Statistical Process Control tools.
  • Scarecrow Communication, Marketing and Strategy, 08/01/11 to 11/01/11, Developing competitive marketing plan and long term strategy for Ching's Secret.
  • JP Morgan Chase, Investment Banking, 04/01/11 to 06/01/11, Root Cause Analysis of Transaction Life Cycle Mgmt. System to improve automation of the trade reconciliation.
  • Tata Motors, Operations, 05/01/07 to 06/01/07, Implementation of Integrated Product Management System and Virtual Operating System on the Lucknow assembly line.

Timeline

Martech Solutions Lead

Havas Media
06.2021 - Current

Data Analytics Lead and Business Head

DeepFlux/PivotRoots
05.2017 - 06.2021

Marketing Head

Jugnoo
10.2016 - 05.2017

Category AVP

IndiaMART
06.2015 - 08.2016

Product Marketing and Online Marketing Manager

Cypress/Infineon
04.2012 - 05.2015

Network Engineer

Nokia Siemens Networks
06.2009 - 06.2010

MBA - Marketing

IIM Mumbai

BE - EEE

BITS

XII -

St. Josephs Dehradun

X -

St. Josephs Dehradun

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