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Abhinab Robert Rao
Media Professional
New Delhi
Summary
Dedicated media professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
9
9
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Group Head
Nexus Alliance Advertising & Marketing
New Delhi
04.2022 - 09.2022
- Responsible for collaborating with a team or leading a team to manage the delivery of Television media/advertising planning for a set of global and local clients.
- Established clear benchmarks for performance and monitored individual and team progress.
- Become the client’s trusted advisor and the media expert for client’s media investments.
- Integrated effectively and in good manner with clients, teams, vendors and partners.
- Planned out the appropriate campaign timeline, KPIs, and budget that address the client’s business situation and goals.
- Supervised the end-to-end operations of client campaigns, ensuring the team has achieved campaign KPIs within agreed timeline and budget.
- Supervised the analysis of campaign data to gain useful insights and present findings in a way that is clear, concise, and relevant to the audience.
- Making Annual Presentation for Individual Clients for Way Forward.
Media Head
Juncture Advertising & Marketing
New Delhi
01.2018 - 03.2022
- Handled external communications with external vendors and media and professionals.
- Collected information about kinds of audiences targeted by different media and approximate size each group.
- Built and maintained positive business relationships with clients while advocating for company in negotiations.
- Increased brand awareness through creation of innovative print and TV & Digital Media Plans.
- Bought advertising space in TV, newspapers, Radio and magazines.
- Negotiated rates with media sales companies.
- Discussed marketing goals with clients to identify needs and articulate details to planning team.
- Made many media plans for multiple Clients. Executed and Measure them Successfully.
- Collaborated with various third party representatives to optimize coverage of special events.
- Built and deployed strategic approaches in marketing and branding to enhance product sales through Traditional & Digital Media.
Media Manager
Madison Media
New Delhi
09.2015 - 11.2017
- Identify and understanding Target Audience.
- Determining the most effective media mix.
- Coordinating, monitoring, and evaluating media campaigns and strategies.
- Collect and analyze market data.
- Identify target audiences and Understand their behavior and habits.
- Determine the best media outlet mix for our campaigns.
- Optimize ad campaigns according to geographic exposure, frequency , time spans and more.
- Allocate budgets and monitor costs.
- Follow media trends of online and offline .
- Evaluate the success of media strategies and campaigns.
Media Planner
Group M
New Delhi
12.2014 - 09.2015
- Managing day to day plan changes/maintenance of media plans specifically on offline channels like national TV, radio, OOH, etc.
- Working directly with assistant media planner in creating, updating, and presenting media plans
- Responding to competitive requests; researching and compiling competitive data
- Develop and apply a working knowledge of basic media concepts, terminology, media math, and media plan execution (e.g., reach, frequency, universe, rating, CPRP)
- Responsible for analysis, planning, placement, and related reports
- Assemble and evaluate marketing data to determine the client’s advertising and media needs
- Analyze media alternatives to recommend how to best allocate the advertising budget
- Maintain regular contact with clients and account management
- Train assistant media planner(s)
- Meet with sales representatives and make recommendations to the team
- Keeping up with marketplace opportunities; evaluate and propose targeting, geography, scheduling, support level, and budget
- Work with other teams to solve media problems (e.g. buyers understand planners and vice versa, execution of integrated/added-value programs, billing discrepancies, traffic problems, contract loading, pre-emption,make-goods)
- Write POV’s
Education
Post Graduate Diploma in Management - Advertising & Integrated Marketing Communication
EMPI Business School
New Delhi 06.2013 - 05.2015
Bachelor of Commerce (Hons.) - Financial Accounting
Christ College
Cuttack Odisha 01.2010 - 12.2013
+2 Commerce - Commerce
Institute of Professional Studies & Research
Cuttack, Odisha 01.2008 - 12.2010
Skills
Campaign development
Media Buying
Media briefing
Budget allocation
Account management
Nielsen
Media Plans
Deliverables coordination
Small Group Supervision
Strategy development
Advertising expertise
Social media campaigns
Public and Media Relations
Marketing and advertising
Strategic planning
Brand development
Corporate Communications
Market Analysis
Client communication
Accomplishments
- Participated in various inter college competitions in quiz, Debate, Elocution, Essay etc.
- Participated in collage making competition at EMPI B-School, 2013.
- Participated in CII (Confederation of Indian Industries) Programme on 13th Sept 2013 and 14th Sept 2013 at Hotel Taj Palace, Dhaula Kuan, Delhi.
- Participated actively in social activities mainly organizing the blood donation camp.
- Secured 3rd position in Business quiz organized by Christ college Cuttack.
- Elected as class representative in semester-II of PGDM AdCoMM .
- Secured a Merit Scholarship from Orion Edutech.
- Received the certificate of participation in :Advertisement and Campaigning Workshop” organized by Delhi Management Association.
- Pitched for OLX represented Maxus and won that Account
Software
Microsoft Excel
BARC
IRS
MAP
Microsoft Office
MS Word
Certification
Certificate of Digital Marketing-IIT Delhi
Interests
Cricket
Communication
Influencer
Timeline
Group Head
Nexus Alliance Advertising & Marketing
04.2022 - 09.2022
Certificate of Digital Marketing-IIT Delhi
02-2021
Media Head
Juncture Advertising & Marketing
01.2018 - 03.2022
Media Manager
Madison Media
09.2015 - 11.2017
Media Planner
Group M
12.2014 - 09.2015
Post Graduate Diploma in Management - Advertising & Integrated Marketing Communication
EMPI Business School
06.2013 - 05.2015
Bachelor of Commerce (Hons.) - Financial Accounting
Christ College
01.2010 - 12.2013
+2 Commerce - Commerce
Institute of Professional Studies & Research
01.2008 - 12.2010