Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Abhinanda Roy

Bangalore

Summary

Product Manager with 10+ years of experience in product and data analytics, including 5+ years building ML/AI-powered SaaS and automation solutions. Proven track record of delivering data-driven products for campaign optimization, audience automation, and clean room analytics. Adept at leading cross-functional teams and turning complex problems into scalable, high-impact solutions.

Overview

9
9
years of professional experience

Work History

Product Manager

MiQ Digital Pvt Ltd
Bangalore
03.2020 - Current
  • Led product strategy and roadmap for an AI-powered bid optimization solution, reducing TV campaign costs by 15%, increasing margin by 30%, and delivering $5M in incremental profit in under a year.
  • Developed ML-driven geo-spatial audience creation tool, reducing third-party audience dependency by ~30% and saving ~$100K/quarter in media costs.
  • Built clean room–based optimization solutions using data from Google Ads Data Hub and Amazon AMC, improving campaign efficiency by 20% and achieving 50% adoption across global clients.
  • Delivered a scalable commerce intelligence platform, integrating brand/category-level insights and retailer scorecards, resulting in $4M in additional revenue.
  • Created a Performance Evaluation System (PES) to track feature adoption and drive stakeholder alignment across analytics, trading, and commercial teams.
  • Partnered closely with engineering, data science, and design teams to bring intelligent, user-friendly solutions to life while maintaining trust and transparency in ML models.

Data Analytics

Medlife | Myra Medicines
Bangalore
07.2018 - 12.2019
  • Led initiatives to reduce customer churn and optimize cost-per-order through predictive analysis and automated workflows.
  • Created operational intelligence dashboards to support distribution, inventory, and marketing teams.
  • Used BI tools to identify high-LTV customer cohorts, resulting in smarter acquisition and engagement strategies.

Consultant

Ipsos
Bangalore
06.2016 - 06.2018
  • Delivered actionable analytical solutions using statistical analysis on client data, supporting strategic decisions for Fortune 100/500 companies.
  • Collaborated with senior leadership to develop analysis plans and supervised multiple cross-industry projects across retail, CPG, QSR, apparel, and pharma verticals.
  • Managed multiple concurrent client engagements and led data roadmap definition for strategic accounts.

Education

Master of Science - Economics

Calcutta University
Kolkata
06-2015

Bachelor of Science - Economics

Calcutta University
Kolkata
06-2013

Skills

  • Product Strategy & Execution : Roadmapping, A/B testing
  • Data & Performance: Performance Evaluation, Cost Optimization, Dashboarding
  • Collaboration & UX: UI/UX Design, Stakeholder Management, Cross-Functional Collaboration
  • Technical Skills: SQL, Python, R
  • Analytics & BI Tools: ThoughtSpot, Looker, Tableau, Sisense

Timeline

Product Manager

MiQ Digital Pvt Ltd
03.2020 - Current

Data Analytics

Medlife | Myra Medicines
07.2018 - 12.2019

Consultant

Ipsos
06.2016 - 06.2018

Master of Science - Economics

Calcutta University

Bachelor of Science - Economics

Calcutta University

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Abhinanda Roy