Abhinandan Bajaj
Mohali
Summary
Dynamic professional with proven expertise in sales, client relations, marketing communications, and team leadership in the education and EdTech sector. Strong track record driving business growth, developing and executing strategic marketing campaigns, leading high-impact roadshows, and delivering measurable sales outcomes. Adept at stakeholder engagement, branding, customer experience, and building high-performing teams to achieve ambitious targets.
Overview
17
17
years of professional experience
Work History
Client Relations & Marketing Communications Manager
IDP Education India Pvt. Ltd.
12.2021 - Current
- Oversee marketing and client relations for all North Zone (18 offices) leading a team of 240+, ensuring consistent communication and positive client experiences across regions.
- Drive SES Sales for North Zone, implementing strategies that increase market share and revenue.
- Lead the conceptualization, planning, and execution of Pan-India Roadshows, webinars, and large-scale marketing events to engage audiences and build brand visibility.
- Develop and implement integrated marketing campaigns across channels (digital, print, roadshows), customizing messaging for target segments.
- Analyze data and produce actionable insights to refine sales and marketing approaches, resulting in increased productivity and signups.
- Collaborate with internal and external stakeholders (management, education partners, Connect Teams) to align marketing initiatives with business objectives.
- Organize trainings and information sessions for teams and clients on new products and industry best practices.
- Conduct pending-application follow-ups and manage CRM for effective end-to-end client journeys.
- Foster innovation by introducing new marketing automation tools and digital engagement strategies.
- Conduct surveys and gather market intelligence to inform campaign content and product launches.
- Liaise with IDP Connect Team and cross-functional teams to deliver new client signups, onboarding, and seamless service delivery.
- Build, mentor, and lead high-performing marketing and communications teams to exceed growth targets.
- Represent the brand at industry events, conferences, and seminars, delivering thought leadership on EdTech and international education marketing.
- Coordinated cross-functional teams to ensure timely execution of communication strategies.
- Managed digital content across various platforms to maintain consistent messaging.
- Analyzed market trends to inform communication strategies and target audiences effectively.
Senior Counsellor (Canada)
IDP Education India Pvt. Ltd.
07.2018 - 11.2021
- Generated significant business growth through referrals and strategic client engagement.
- Delivered comprehensive client support from application through post-visa processes.
- Managed CRM data to ensure conversion optimization and high satisfaction.
Quality & Retention Head (India)
Landmark Immigration Consultants Pvt. Ltd.
07.2017 - 07.2018
- Managed team training, business development, and customer relations.
- Led quality, retention, and productivity improvement initiatives.
Branch Manager
Career Path Consultancy
Karnal
10.2016 - 04.2017
- Led recruitment, marketing, promotions, and branch operations.
Manager (India)
College of the Rockies, BC, Canada, M Square Global
12.2015 - 10.2016
- Drove admissions, marketing, and training for international student recruitment.
- Managed teams and launched successful media advertisement campaigns.
Customer Care Associate
Dell International Services Pvt. Ltd.
01.2011 - 02.2014
Crew Trainer/Shift Supervisor
McDonald’s
Melbourne
03.2008 - 01.2011
Education
Diploma - Hospitality
ANIBT
Australia01.2010
Cert 3 & 4 - Commercial Cookery
Sydney International College
Australia01.2009
B.Tech. - Computer Science
SVIET
Banur04-2008
Skills
- Marketing & Brand Positioning
- Strategic Planning & Execution
- Client Relationship Management
- Team Leadership & Collaboration
- Driving SES Sales & Revenue Growth
- Pan-India Roadshows & Event Management
- Campaign Planning (Digital & Physical)
- Product Launch & Communications
- Data Analysis & Market Insights
- CRM & Automation Tools
- EdTech Industry Expertise
- Training & Development
- Stakeholder Management
Accomplishments
- Student Placement Excellence Award (Silver, IDP) – first year
- Platinum Category (Top 5 Counsellors) Student Placement Award (IDP, 2022)
- India Marketing Excellence Award - SP Web Leads (IDP, 2023)
- India Marketing Excellence Award - SES Revenue Generation (IDP, 2024)
- WFH Championship Winner (2020)
Timeline
Client Relations & Marketing Communications Manager
IDP Education India Pvt. Ltd.
12.2021 - Current
Senior Counsellor (Canada)
IDP Education India Pvt. Ltd.
07.2018 - 11.2021
Quality & Retention Head (India)
Landmark Immigration Consultants Pvt. Ltd.
07.2017 - 07.2018
Branch Manager
Career Path Consultancy
10.2016 - 04.2017
Manager (India)
College of the Rockies, BC, Canada, M Square Global
12.2015 - 10.2016
Customer Care Associate
Dell International Services Pvt. Ltd.
01.2011 - 02.2014
Crew Trainer/Shift Supervisor
McDonald’s
03.2008 - 01.2011
Diploma - Hospitality
ANIBT
Cert 3 & 4 - Commercial Cookery
Sydney International College
B.Tech. - Computer Science
SVIET
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