Abhinav Banerjee

• Identified gaps in current RFP sourcing mechanisms which led to reduced manhours for vetting processes.
• Created a service lines for a new vertical (Game Process Outsourcing)
• Led and won 2 major bids with TCV values upwards of 3 million USD total. Directed major client engagements and monitored asset managements
• Identified a large FMCG brand in US with scope for improvement in D2C and created a POV for proactive pitching.

• Conducted requirement gathering and GAP analysis on existing projects Created Preliminary Project Reports, Detailed Projects Reports, RFIs and RFPs for government projects with tickets sizes upwards of 1 million USD
• Created technical documents including Functional Requirements Solutions (FRS), Technical Requirements Solutions (TRS) and training and tutorial documents for applications and processes
• Authored whitepapers, case studies and other marketing collaterals
• Created Consulting and Implementation proposals for varied opportunities regarding but not limited to Enterprise Architecture, Big Data and Cloud
• Provided consulting support during signal campaigns on various government handles including MyGov and CMO Assam
• Planned and designed training material and executed functional training sessions for the top echelons of the government
• Strategized with the core team regarding up-selling services, and spinoff opportunities with the government

Key Highlights:

Was a key member of the proposal team to draft proposals involving major social media outreach components for signal G2C opportunities; Key proposals that I worked on include:

• Ayushman Bharat (Universal Medicare for India), Ministry of Health, Govt. of India
• Gurgaon Smart City
• Financial Intelligence Unit (FIU) for Ministry of Finance, Govt of India.
• IT Modernization of The Department of Posts of India

• Crafted and implemented all external communication plans and identified key messages for major campaigns and proposals
• Crafted “The Opportunity Paper” that invited venture capital for a new Grocery startup
• The communication was crucial to embedding the strategy, and contributed towards improved lead generation and positive responses from major VCs in India Was responsible for lead generation via LinkedIn for export of dairy products across EU and APAC Drafted messages for the CEO and advised senior managers on communicating policy and other news in the context of wider priorities
• The result was effectively timed, relevant communication Distilled keywords, sentences and language aligned to the vertical and demographics and, assisted a team working with GATE and Open NLP to craft custom content Assisted the marketing team with creating insight reports via offline market research and social media crawling

• Liaised with and ascertained social and digital marketing and SEM needs and requirements of key stakeholders
• Addressed stakeholders’ query and grievance redressal via Zendesk and acted upon the feedback to improve parameters for the Ministry of Science Singapore project - KidsStop
• Created website content, brochures, EDMs, White papers and other marketing collaterals for proposals in line with the best practices in the industry
• Creating digital content for web and social properties
• Was charged with Social Media Strategy development and Editorial calendar development for key accounts
• Created and managed content for the company blog
• Was instrumental in putting in place a Media buy strategy for key accounts
• Managed weekly and monthly ROI reports using Hootsuite

Accounts Managed –

• Junglee.com (Amazon Platform)
• Ministry of Communications Singapore, (Singapore.sg)
• Science Centre Singapore (KidsSTOP.edu.sg)
• Changi Airport, Singapore
• National Day Parade (NDP 2014), Singapore

• Was responsible for web content curation which included: creating content for and publishing product pages to the website by compiling detailed and accurate product information, sourcing and creating the latest voucher codes to increase conversion rates
• Analyzed and reported on the performance of the product catalogue using MS Excel, MySQL, and IBM SPSS
• Implemented functional/development changes to the product catalogue
• Conducted PPC projects including comparing bidding per ad group against historical ad group performance, search term research, negative keyword generation, broad match analysis and quality score analysis
• Used Google Analytics and Omniture to gain insight into visitor behavior, track conversions, create custom reports, identify issues, and spot new opportunities

Accounts associated with –

• Amazon.co.uk
• TechRadar
• CNET
• Tesco

• Was involved in deploying and maintaining a network solution for a small business enterprise Played an active role in operations and desktop user support Involved in deploying and managing MS Office desktop environments, configuration and administration of Windows server systems Deployed Active Directory Service, in Windows 2000 and 2003 Servers Maintained Active Directory database (backup, restore) andreplication
• Maintained and tested Internet Security
• Infrastructure Setup, and the end to end network connectivity