Abhinav Behl
Gurugram,HR
Summary
Dynamic apparel merchandiser with over 10 years of experience in the fashion industry, specializing in product development, vendor negotiation, and market intelligence. Proven expertise in analyzing market trends to forecast demand and drive revenue growth. Adept at leveraging strong relationships with suppliers and stakeholders to optimize product offerings and enhance brand visibility. Committed to delivering innovative solutions that align with consumer needs and market dynamics.
Overview
11
11
years of professional experience
Work History
Senior Merchandiser
Fabindia Limited
New Delhi, India
08.2025 - Current
- Buying, range selection, Option Planning, Range development, Market Analysis, Target costing, Negotiations, OTB, Betting samples, Data Analysis and Margin master for the upcoming season.
- Garment price negotiation and maintaining for whole season.
- Developing vendors for different garment category, based on new trends of inspiration.
- Analyzing historical STR performance to able to support buying decisions.
- Placing orders every season and meet the critical path for launch and deliver on sales plan.
- Finalizing the MRP for all style and to match it to the market requirement
- Analyzed sale reports regularly to identify best-selling items and adjust future buying decisions accordingly.
- Conducted store visits to assess compliance with visual merchandising standards and brand guidelines.
- Developed and implemented strategic merchandising plans to enhance product visibility and sales performance.
- Analyzed market trends to optimize inventory management and drive product assortment decisions.
- Collaborated with cross-functional teams to ensure alignment on merchandising strategies and promotional campaigns.
- Mentored junior merchandisers, fostering professional growth and enhancing team effectiveness in project execution.
Senior Merchandiser
Richaco Exports Pvt. Ltd.
Gurugram, India
02.2022 - 07.2025
- Effectively handled the product development & production for US based brands- J.Crew & Madewell
- Providing various insights on market trends to support assortment selection and new product developments.
- Formulating the costing, BOM and TNA sheet.
- Maintain smooth relations with international buyers, buying offices, vendors & all related departments for profitable product merchandising.
- Successfully developed the various operational techniques which resulted in improvement in the quality & production.
- Liaising with the designing team to make the new designs & samples as per the optimum budgets.
- Sound technical knowledge of garments construction, technique(cutting, sewing, finishing) different types of fabrics & its testing.
- Worked on different softwares such as PLM, ERP etc.
Merchandiser
Richa Global Exports Pvt. Ltd.
Gurugram, India
11.2018 - 01.2022
- Handled the product development & production for US based client- J.JILL.
- Worked with the PPC team for production planning and ensure goods delivery on time.
- Ensured on-time submission of samples & trims to get approvals.
- Collaborated with fabric dept., trims & accessories dept. for arranging all trims & accessories to avoid any delay in the production.
- Developed a detailed time & action plan, and regularly monitoring the same to ensure on-time production & supply of the order.
Merchandiser
Orient Craft Ltd.
Gurugram, India
10.2015 - 10.2018
- Completely responsible for managing the production for the renowned brands- GAP Inc. & J.Crew.
- Coordinated with the production department & updating them about various approvals received from buyer to incorporate the same in the production
- Ensured timely approval from buyers by sending the sample on each stage of development.
- Sourced fabric, trims & accessories as per client requirements.
- Identified production & supply difficulties and suggested the various solution to resolve those difficulties.
Junior Merchandiser
Merlin Creations Pvt. Ltd.
Noida, India
07.2013 - 09.2015
- Handled the product development for the brands- Seventh Avenue, Long Elegant Legs, Mason USA, Soft Surroundings under the guidance of senior merchandiser.
- Contributed to regular evaluation of production activities by following up of time & action plan with buying merchant on daily basis.
- Maintained and updated order file and ensured to incorporate time-to-time change.
- Formulated production file and handed over with all details, approved sample, and completed documents to PPC department.
- Facilitated regular meetings with production team to ensure smooth operations.
Education
B.Tech - Textile Engineering
Jawaharlal Nehru Government Engineering College
Sundarnagar, India07-2013
Diploma - Textile Technology
Institute of Textile Technology
Chennai, India07-2009
Skills
- MS Office
- Outlook
- Vendor Management
- Merchandising Operations
- Quality Management
- Buying & Fabric Sourcing
- Inventory Management
- Team Management
- Pricing & Cost Negotiation
LANGUAGES
Hindi - Professional
English - Proficient
Punjabi - Advanced
Timeline
Senior Merchandiser
Fabindia Limited
08.2025 - Current
Senior Merchandiser
Richaco Exports Pvt. Ltd.
02.2022 - 07.2025
Merchandiser
Richa Global Exports Pvt. Ltd.
11.2018 - 01.2022
Merchandiser
Orient Craft Ltd.
10.2015 - 10.2018
Junior Merchandiser
Merlin Creations Pvt. Ltd.
07.2013 - 09.2015
B.Tech - Textile Engineering
Jawaharlal Nehru Government Engineering College
Diploma - Textile Technology
Institute of Textile Technology
TRAINING & WORKSHOPS
- Two weeks industrial training in “Vardhman Textile Ltd.”( Spinning ), Baddi ( H.P )
- Three weeks industrial training in “Sambhav spinning mill” Group of Nahar, Ludhiana.
- Five weeks industrial training in “Menu Creation Pvt. Ltd. ”, Noida (U.P)
STRENGTHS
- Team Handling - Efficient in strong bond creation with all level of employees
- Quick Learner - Able to learn new concepts & processes
PASSIONS
- Product Development
- Retail Management
- Production & Quality Management