Abhinav Bhatia

• Overseen the daily operations of the organization and ensured compliance with applicable laws and regulations.
• Created and maintained relationships with key stakeholders, including customers, suppliers, government agencies, and other industry partners.
• Recruited, trained, mentored, and managed employees at all levels within the organization.
• Collaborated with leadership teams on product launches, strategy development.
• Provided ongoing training and mentorship for sales personnel.
• Analyzed market trends and customer data to inform decision-making processes.
• Analyzed market trends to identify new opportunities for growth.
• Developed pricing models for various products and services according to market conditions.
• Monitored budgetary expenditures across multiple departments to ensure fiscal responsibility.

Pontika Aerotech is a leading CRAMS/CDMO specializing in topical pharmaceuticals, aerosols, and cosmetic formulations.

• Spearheaded new business initiatives, leading to multi-crore partnerships with top clients like HUL, Cipla, Abbott, Sun Pharma, Glenmark, P&G, and J&J.
• Managed client relationships across all stages: inquiry, proposal, product development, regulatory, and commercial scale-up.
• Drove year-on-year revenue growth by expanding SKUs under long-term contract manufacturing deals.
• Worked closely with formulation and production teams to align client expectations with plant capabilities and cGMP standards.
• Negotiated MOUs, quality agreements, and supply contracts in collaboration with legal and QA/QC teams.
• Conducted market research and analysis to identify new business opportunities.
• Exports: Researched target markets to understand the needs of current and potential customers.
• Conducted risk assessments for potential business ventures or strategies.
• Managed the sales pipeline and forecasted sales targets to ensure business objectives were met.

• Retail Market Mapping and Trade Study: Conducted an extensive study across C and D category retail outlets in Delhi-NCR to understand trade dynamics for upcoming Paper Boat SKUs. Mapped shelf placement, pricing, and footfall data across general trade channels.
• On-Ground Brand Awareness Campaign: Successfully rolled out the Happy Patrol Program in Tier 2 cities—Delhi-NCR, Agra, and Meerut. Executed direct-to-retail and direct-to-consumer engagement activities, including taste sampling, and storytelling-based brand positioning.
• Lead Generation & Brand Collaboration: Worked directly under the Brand Manager and Assistant Brand Manager to drive local engagement and generate new retail leads.
  Contributed to identifying and onboarding potential brand ambassadors and influencers for the campaign.
• Insights for New Launch Strategy: Provided critical feedback and actionable insights to the marketing team for refining the launch strategy of new Paper Boat variants.
  Assisted in crafting storytelling concepts aligned with Paper Boat’s nostalgia-driven brand ethos.
• Campaign Reporting & Metrics: Compiled weekly campaign performance reports, including metrics like store conversion ratio, repeat order potential, and customer sentiment.

• Created database of primary and secondary sources for use in future projects.
• Developed survey questionnaires to collect data from potential customers.
• Provided support during client meetings by taking notes and providing input when needed.
• Collaborated with team members to develop new ideas for improving existing processes.
• Drafted competitive analysis documents to provide insight into industry trends.