Abhinav Chaturvedi
Category Management/ Business Development
Noida,UP
Summary
Dynamic professional with over 12 years of experience in E-commerce and Retail Sales, specializing in Sales Strategy Planning, Category Management, and Commercial Operations. Currently serving as a Senior Manager for Strategy & Business Development at E-com Express, responsible for crafting and executing innovative marketing initiatives that drive traffic, consumer acquisition, and brand visibility. Expertise in leveraging data-driven insights to formulate effective sales strategies that consistently yield revenue growth and enhance market share. A strategic leader adept at fostering strong client relationships and building high-performing teams, committed to achieving business objectives while ensuring top-line and bottom-line profitability.
Overview
15
15
years of professional experience
1
1
Language
Work History
Senior Manager
Flipkart
07.2024 - Current
- Successfully aligned and executed the overall strategy for the category, ensuring coherence with business objectives and market trends.
- Strategically developed and executed initiatives to increase profitability and revenues, including collaborations with private labels, tying up with new brands, and negotiating deals for optimal margins.
- Diligently optimized the overall performance of the category, identifying key areas for improvement and implementing effective measures to enhance results.
- Offering training and grooming initiatives to BD Team, enhancing their skills and capabilities to deliver exceptional service.
Senior Manager - Strategy
Ecom Express
08.2022 - 09.2023
- Successfully Implemented Store Network across tier 1,2 & 3 cities across North Region.
- Outsourcing last mile shipments on variable model to reduce cost per shipment.
- Maintaining regular track on targets with City Manager's and associates.
- Entailed to perpetuate the cost of delivery low/ optimized at regional level by guiding the SPOC for our matching negotiation to vendors and applying dynamic costing for LM delivery.
Category Manager – Electronics/ Home & General Merchandise
ShopClues.com
11.2020 - 03.2022
- Achieved and surpassed top-line and bottom-line growth targets for the designated category, showcasing exceptional strategic planning and execution.
- Effectively implemented segmented push strategies for targeted marketing, resulting in improved customer engagement and conversion rates.
- Diligently optimized the overall performance of the category, identifying key areas for improvement and implementing effective measures to enhance results.
- Ensured a high conversion rate and Click-Through Rate (CTR) for category-related campaigns, effectively driving customer acquisition and sales.
- Utilized data-driven insights to conduct assortment selection, optimizing product offerings and driving customer satisfaction.
- Planned and executed promotional campaigns for the category, resulting in increased customer engagement and sales.
- Developed and implemented customer engagement strategies, fostering strong connections and loyalty with the target audience.
- Successfully executed non-technical Search Engine Optimization (SEO) strategies, improving online visibility and organic search rankings.
Category Manager – Electronics
Moglix.com
02.2020 - 10.2020
- Successfully aligned and executed the overall strategy for the category, ensuring coherence with business objectives and market trends.
- Leveraged exceptional management of key accounts within the category, fostering strong relationships and driving growth in key partnerships.
- Successfully promoted the category through strategic marketing initiatives, resulting in increased visibility and customer engagement.
- Implemented effective strategies that led to improved conversion rates and Click-Through Rates (CTR) for the category, enhancing overall performance and customer acquisition.
- Ensured a profitable category Profit and Loss (P&L) statement with impressive top-line and bottom-line growth for the IT & Electronics segment.
Deputy Manager – Consumer Electronics (Mobile Accessories)
PaytmMall.com
09.2014 - 01.2020
- Leveraged strong leadership in driving sales for the Fashion Accessories category, including merchandising assortment-planning, pre & in-season planning, and implementing effective sales strategies.
- Shown exceptional account management skills, successfully expanding the client-base through competition-mapping and identifying new opportunities to enhance the profitability of the designated category.
- Strategically developed and executed initiatives to increase profitability and revenues, including collaborations with private labels, tying up with new brands, and negotiating deals for optimal margins.
- Ensured seamless coordination with the operation colleagues to monitor shipments, ensuring timely deliveries to customers.
- Worked closely with the marketing team to develop, maintain, and enhance purchasing processes, fostering efficiency and customer satisfaction.
- Developed effective strategies to maximize return on investment (ROI) from online marketing efforts, driving increased visibility and engagement.
- Worked closely with the Online Marketing team and sellers to ensure high visibility and prominence of the category on various platforms.
- Worked on mentioned projects and led activities such as: Facilitated the opening of the first Paytm Mall pop-up store in Shipra Mall, expanding the customer base and enhancing the shopping experience.
- Managed the Online to Offline (O2O) project to develop an Omni-Channel sales network for the designated category.
- Developed an exclusive supply chain and vendor base for all product categories by aligning sellers directly from China to India.
Senior Business Development Manager
Snapdeal
12.2011 - 08.2014
Assistant Merchandiser
V-Mart Retail
04.2011 - 12.2011
Education
PGDRM - Retail Management
FDDI
Noida01.2011
B.Sc. - Biology
Lucknow University
01.2007
Skills
Strategic Sales Planning
Soft Skills
- MS Excel
- MS Word
- MS Power Point
Timeline
Senior Manager
Flipkart
07.2024 - Current
Senior Manager - Strategy
Ecom Express
08.2022 - 09.2023
Category Manager – Electronics/ Home & General Merchandise
ShopClues.com
11.2020 - 03.2022
Category Manager – Electronics
Moglix.com
02.2020 - 10.2020
Deputy Manager – Consumer Electronics (Mobile Accessories)
PaytmMall.com
09.2014 - 01.2020
Senior Business Development Manager
Snapdeal
12.2011 - 08.2014
Assistant Merchandiser
V-Mart Retail
04.2011 - 12.2011
B.Sc. - Biology
Lucknow University
PGDRM - Retail Management
FDDI