Abhinav Gade

Role:

I lead Cipla’s marquee digital initiatives – Respiratory patient support program (Breathefree), Doctor Engagement Platform (Cipla Assist), At-home diagnostic platform (Mitra), Pharmaceutical Order management System for Hospitals and Clinics (Project Naveen) and a single point of access to all patient support programs (I-IMPROV).

Impact:

• Created the vision and strategy for Breathefree - a digital educator designed for inhaler users - and drove adoption in 25+ cities in India across 2000+ pharmacies and 10000+ doctors.
• Integrated WhatsApp Business APIs to setup communications for all patient support programs.
• Building an engagement WhatsApp channel for doctors to browse and explore latest cipla offerings and collect sample requests with a user base of 10000+ doctors across PAN India.
• Building single point access to all patient support programs for end-to-end disease management & self-care under I-IMPROV.
• Created plans and communicated deadlines to ensure projects were completed on time.
• Exceeded goals through effective task prioritization and great work ethic.

Role:

I played a pivotal role in delivering 4X revenue during my tenure at Healthians.I was responsible for the technical vision and development of all our tech products.I was managing developers and product managers, collaborating with the marketing and support teams, as well as providing the overall vision for the product roadmap.

Impact:

Teleconsultation.

• Conceptualized and launched a Virtual Doctor Consultation Platform where doctors can write digital prescriptions and get digital reports of patients as soon as their diagnostic reports are generated.
• Scaled number of consultations-s 30% Q2Q, resulting in 10% increase in revenue.

Diagnostics.

• Improved revenue by 4x and lead to book conversion by 30% YoY.
• Built a feature to allocate leads to agents based on performance, resulting 20% improvement in lead to book MoM.
• Built the Consumer application on IOS, adding 50K+ customers and $1 million+ USD to revenue.
• Launched a Digital Wallet and Wellness Card in the loyalty program, and collaborated with 1000+ brands for customers to claim offers and voucher redemptions.
• Introduced a subscription service for chronic patients, adding 10k+ subscribers.

B2B, Government Partnerships and Other Initiatives.

• Built a proof of concept for Digitization of Health Records for Indian Reserve Battalion, opening up a new revenue stream for similar government bodies and private organizations.
• Ideated and launched blood donation feature on the consumer application to register and request for blood donors.
• Built a commission based revenue stream by Integrating with multiple start-ups and MNCs.

Role:

I owned Ericsson's proprietary product, MATE, a software tool to manage network fault detection, resultant ticket generation and workforce assignment in an automated fashion.

Impact:

• Effective liaison between customers and internal departments.
• Responded to customer requests, offering excellent support and tailored recommendations to address needs.
• Met all customer call guidelines including service levels, handle time and productivity.
• Increased efficiency and team productivity by promoting operational best practices.