Abhinav Gautam

Revenue Growth:

• Owned end-to-end revenue strategy & delivery for the business team, with accountability for revenue projections and achievement across key Tournaments - IPL 2024/2025, Cricket World Cup ODI & T20, Champions Trophy.
• Drove revenue marketing and retention strategies including budgeting, contest sizing, prize structuring, and entry fee strategy; led a 5-member team to achieve 5% MoM revenue growth over projections.

Customer Retention & Reactivation:

• Conceptualized and implemented projects that moved ARPU, GPU, NGR through structured, data-led lifecycle marketing.
• Launched VIP Loyalty Program for users - Conceptualized VIP Free Contest, VIP Happy Hours, 24/7 VIP Customer support. This resulted in 3% ARPU jump along with 6% MoM user retention.
• Managed reporting infrastructure and campaign dashboards to track performance, budget utilization, and long term impact on retention and monetization.

Platform Merchandizing:

• Led end-to-end in-app merchandising and multi-channel communications (banners, push, WhatsApp, SMS, IVR), driving CTR and app traffic during marquee tournaments like IPL & World Cup.
• Spearheaded the My11Circle WhatsApp channel from 0 to 3.2L+ followers, establishing it as a key user engagement and reactivation lever.

Product Features GTM:

• Collaborated on the GTM and launch of multiple product features including Prize Pool Plus, WhiteGood integration, Expert Teams, Lootzone, Spinner, and Flash Contest; ensuring adoption, in-app merchandising for smooth rollouts. and revenue impact.

Revenue Operations:

• Drove operational excellence by standardizing SOPs, ensuring compliance, and minimizing revenue leakages.
• Collaborated with Product, Tech & Ops teams to streamline revenue operations and launch high-impact monetization initiatives.

Rewards & Recognition:

• Awarded My11Circle Champions for bringing in 'AUTOMATION' that helped 30 Lakhs+ extra revenue every month & 2 Hours of operation man-hours saved every week. [June 2025]
• Awarded My11Circle Champions for Optimizing "Match Launch and Go-Live" that contributed extra 1 Crore revenue during ICC ODI Cricket World Cup [Dec 2023}

• Led Impact Assessment projects for multiple CSR clients which included advisory, proposal development, data analysis, field visits and project documentation under Livelihoods, Social Development, Environment, andSustainability domains.

• Owned project documentation, budgeting, policy analysis and MIS under Livelihoods - Livestock Theme. Majorly focused on Goat, Fish and Poultry farming.
• Implemented multiple Government Projects by leading a team of 38 Thematic managers and 17 young professionals. State Lead for Goat intervention to establish 4,000 “Pashu Sakhi” women cadre covering 5 Lakh households.
• Developed Business Plan for 3 Farmer Producer Company (FPC) and ensured inclusive value-chain development for scale-up in 8 districts.

• Aided BFSI domain as a vital client resource for State Street (USA) and Lloyds Banking Group (UK) as an Automation Tester.
• Awarded Wipro Winner Circle award for presentation and implementation of Lean Methodology and was appreciated by a 4-star appraisal rating (top 10%) in my project.