Abhinav Gorti

Worked as a Full Time Employee as an Advertising Head and a Finance Support @ Sugar Water LLC, Bangalore, Karnataka.

Worked as an Advertising head - Leading a core team
Worked on:

• SMS Campaigns to core capability - Building day wise- Monthly Marketing Campaigns for various requirements
• Created social media content with consistent content and tone
• Building marketing designs for Ads
• Segregating customers who are right to target
• Specific Target campaigns
• Detailed Analysis on results of campaigns
• Collaborated with internal departments to build digital experiences and achieve marketing goals
• Brief understanding of email marketing campaigns, familiar with Zoho Campaigns
• Identified growth opportunities and developed initiatives to increase market share

With my passion and learning interests I worked with the Finance Team in various aspects such as:

• Working on EOD - Daily Reporting
• Worked on Monthly Payrolls for all employees
• Familiar with money movement within store
• Brief understanding of AR and AP accounts
• Managing vendor payments and Credit Notes on Quick books
• Managing invoices of Vendors for 4-5 franchises on Quick books
• Have thorough understanding of POS and its functions
• Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs
• Understand importance of customer support via various media such as Phone, Email, Campaigns
• Managed marketing campaigns to cultivate brand awareness and drive website traffic

• Work directly with client based in Atlanta i.e., Hive Financial.
• Worked well in team setting, providing support and guidance.
• Maintained up-to-date knowledge of available products to best serve customers.
• Researching and qualifying new leads.
• Manage Underwriting process from client's perspective to customer perspective.
• Complete paperwork, recognizing discrepancies and promptly addressing for resolution.
• Manage on floor escalations in terms of banking troubles to customer issues.
• Verify customer's bank statements and making final decision whether to fund customer or not.
• Look for any fraudulent activities in customers banking transactions and make decisions accordingly.
• Detailed understanding of customer's income, disputed payments.
• Calculating Debt-to-income ratio, Loan-to-income ratio.
• Detailed backend analysis of accounts using Power bi, Tableau, Advanced Excel and HFA coding.
• Gained extensive knowledge in data entry, analysis and reporting.
• Drawing streamlined analysis trend of performance of accounts and managing future decision-making rules and regulations.
• Gained strong leadership skills by managing projects from start to end. Trained team of 10 agents with underwriting End to end process.
• Managed team's timesheet and worked on daily, weekly and monthly performance reports.
• Making sure of smooth efficiency within team to build more productivity and performance.

• Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Analyzed past sales data and team performance to develop realistic sales goals.
• Delivered key metrics for sales, credit and warranties to drive success of business.
• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.