Results-oriented marketing professional with notable achievements at Tata Tele Business Services. Spearheaded content strategy, managed projects, and led the Marketing Hub platform. Google Performance Marketing certified, showcasing proficiency in SEO, SEM, and analytics. A strategic thinker and innovative marketer ready to contribute to organizational success.
1. Established a robust presence on prominent content platforms (Quora, Medium, Blogger, Tumblr), driving 303 organic engagements. Successfully managed the 'Quora' TTBS content page, yielding 107 postings, 1,75,000 views, 54 followers, and 146 shares.
2. Developed tailored content addressing specific business challenges for the "Saksham" sales tool, enhancing the capabilities of 500 sales team members. Orchestrated impactful awareness campaigns for internal employees and channel partners, resulting in increased engagement.
3. Coordinated and efficiently managed agency projects, optimizing content-related tasks. Monitored and maintained a monthly marketing budget, ensuring effective resource allocation across 10 agencies.
4. Led and managed the Marketing Hub platform (Digital Asset Library tool/platform), showcasing complete ownership and management. Ensured seamless access to vital marketing resources, enhancing overall efficiency.
1. Conducted extensive research to identify 8 optimal public platforms for posting tailored client content.
2. Provided clients with 4 diverse content topics weekly for awareness and promotion on platforms like Quora and Medium.
3. Executed successful influencer marketing campaigns, particularly for client Kalasha Jewelers.
4. Played a key role in handling CRM activities for 3 clients, ensuring robust client relationships and satisfaction.
1. Generated reports detailing findings and recommendations
2. Provided expert consultation to customers regarding credit management, addressing concerns and resolving issues
3. Facilitated payments through the application, ensuring timely receipt of due payments into the account
4. Collected, arranged, and input information into database system.
Google Digital Marketing & E-commerce Professional Certificate - March 2024