Abhinav Parwanda
Digital Marketing & Branding
New Delhi,NCT
Summary
DIGITAL MARKETING & BRANDING PROFESSIONAL
Experienced Digital Marketing Executive offering 4-year background planning, developing, managing and implementing digital marketing strategies in MUSIC,HOSPITALITY, PERSONAL GROOMING,REAL ESTATE,MORTGAGE,PROFESSIONALS (LEGAL,TEXATION,ACCOUNTING). In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in DIGITAL MARKETING.
Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns in MUSIC,HOSPITALITY, PERSONAL GROOMING,REAL ESTATE,MORTGAGE,PROFESSIONALS (LEGAL,TEXATION,ACCOUNTING). Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Results-driven DIGITAL MARKETING DIRECTOR bringing 6 years of experience in multiple marketing disciplines, including product marketing, product management and digital marketing. Successful and driven professional certified in DIGITAL MARKETER. Committed to building brand presence through effective optimization and management of partner and brand websites. Dedicated DIGITAL MARKETING professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
MUSIC PRODUCER, DJ & DIGITAL PROMOTER AS ADDITIONAL SKILL
Smart professional with capability to determine musical tastes of clients and spin appropriate songs with finesse and excitement. Driven Disc Jockey with the know-how to get people dancing at all types of events, including weddings, bar mitzvahs, company parties and fundraisers.
Accomplished RESIDENT DJ with proven abilities and mystical knowledge. Expert in tailoring playlists and running flawless events. Well-versed in equipment operation and maintenance.
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Diligent RESIDENT DJ brings high-level physical endurance and commitment to audience engagement. Excellent command of lighting and audio requirements. Facilitates smooth performances through consistent communication. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level RESIDENT DJ position. Ready to help team achieve company goals.
Overview
11
11
years of professional experience
3
3
Languages
20
20
years of post-secondary education
Work History
Digital Marketing Director
Empral Global Private Limited
01.2021 - Current
- Developed innovative content strategies to position the company as an industry leader.
- Fostered strong relationships with external agencies, vendors, and partners to ensure successful collaboration on joint projects.
- Utilized data-driven insights to refine targeting strategies and improve overall campaign performance.
- Led a team of marketing professionals to deliver high-quality digital initiatives for optimal results.
- Analyzed key performance indicators, continually refining tactics for maximum effectiveness.
- Designed impactful landing pages that effectively captured leads while showcasing the company''s unique offerings.
- Spearheaded influencer partnerships, expanding brand reach and boosting audience engagement.
- Coached junior team members on best practices, contributing to their professional growth within the organization.
- Optimized website performance and user experience through strategic SEO implementation.
- Monitored competitor activities, staying informed of industry trends and best practices for continuous improvement.
- Collaborated with cross-functional teams to ensure seamless integration of marketing efforts.
- Ensured consistent messaging across all channels by overseeing creative development processes.
- Implemented A/B testing methodologies to optimize conversion rates on key website elements such as CTAs, images, and headlines.
- Partnered with sales teams to develop cohesive strategies that aligned with overall business objectives.
- Implemented effective PPC campaigns, driving significant increases in traffic and conversions.
- Enhanced customer engagement through targeted social media campaigns and content creation.
- Managed digital advertising budgets, ensuring efficient allocation of resources for optimal ROI.
- Conducted market research to identify new opportunities and inform strategic decisionmaking.
- Improved lead generation by designing and implementing email marketing campaigns.
- Increased brand visibility by developing and executing comprehensive digital marketing strategies.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Supported new client acquisition with superior strategy and world-class presentations.
- Created email blast campaigns to target key customers.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 300 %.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Wrote and distributed press releases to increase brand visibility.
- Improved website visibility through development and implementation of SEO strategies.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Devised content strategy to effectively engage target audiences.
- Optimized email campaigns to increase open and click-through rates.
- Conducted market research to identify new opportunities and target markets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
On Board Training of Digital Marketing
Online Strikers, NOIDA, India
04.2023 - 06.2023
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Improved project outcomes by conducting thorough market research that informed strategic marketing decisions.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
- Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
Digital Marketing Manager
Empral Global Private Limited
08.2018 - 12.2020
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Created compelling case studies and testimonials to demonstrate the value of products and services to prospective customers.
- Increased conversion rates through thorough A/B testing of website design elements and callstoaction.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Drove online sales growth by optimizing product listings and implementing promotional strategies on e-commerce platforms.
- Reduced overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher-impact initiatives.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Established partnerships with industry influencers to expand brand reach and credibility within target markets.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Increased customer engagement through social media.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Drove cross-functional collaboration with focus on quality service delivery.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Monitored return on investment of online and social media marketing efforts.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Conducted market research to identify new opportunities and target markets.
- Optimized email campaigns to increase open and click-through rates.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Created and managed social media campaigns to increase brand engagement.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Improved website visibility through development and implementation of SEO strategies.
- Devised content strategy to effectively engage target audiences.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Wrote and distributed press releases to increase brand visibility.
DJ Performer & Digital Marketer (Evenings Duty)
KSK Hospitality Pvt. Ltd, (PUBLIQ BAR & KITCHEN)
02.2018 - 09.2019
- Coordinated with other vendors at events to ensure seamless integration of audiovisual components into the overall experience.
- Offered creative input on event themes, assisting in the development of unique celebrations catered to client preferences.
- Developed personalized branding strategies, elevating professional image and attracting a wider audience base.
- Generated repeat business through exceptional customer service, attention to detail, and dedication to creating memorable experiences.
- Received positive feedback from clients leading to referrals increasing overall booking opportunities.
- Enhanced audience engagement by incorporating interactive elements and innovative mixing techniques during live performances.
- Provided exceptional emcee services during events, facilitating smooth transitions between program segments while entertaining guests.
- Improved event atmosphere by curating tailored playlists for a diverse range of clients and venues.
- Monitored crowd reactions adjusting setlists accordingly for an engaging experience tailored towards audience preferences.
- Collaborated with event planners to ensure seamless entertainment transitions and overall guest satisfaction.
- Promoted events through social media channels, resulting in increased attendance and visibility for the DJ brand.
- Synchronized lighting effects with musical elements, enhancing visual appeal during performances.
- Customized DJ equipment configurations based on individual event requirements and space restrictions.
- Implemented effective time management strategies allowing proper preparation prior to each performance.
- Negotiated contracts with venues and clients securing mutually beneficial agreements for all parties involved.
- Managed sound equipment setup and breakdown, ensuring optimal audio quality for each performance venue.
- Showcased versatility across various genres catering to diverse audiences and adapting to different event themes.
- Maintained up-to-date knowledge of music trends and popular genres to stay ahead of market demand.
- Expanded client base through consistent networking efforts at industry events and conferences.
- Mentored aspiring DJs by sharing industry insights and technical skills through workshops or one-on-one sessions.
- Engaged guests at special events by playing fun, lively songs and encouraging dancing.
- Played songs fitting station's format and monitored each song's length to avoid dead air.
- Maintained high volume of bookings by advertising through traditional, digital and social media channels.
- Worked with clients to determine requirements for each party or event.
- Entertained guests with music matching desired genres and tempo.
- Arranged libraries and playlists of music in advance of live events.
- Adjusted music plans based on crowd preferences and mood.
- Promoted group dances, competitions and other party games to keep guests entertained.
- Used controllers and mixers to mix and sample music.
Resident DJ & Digital Promoter (Evening Duty)
BOOTLEGGER BAR & CAFE
01.2019 - 01.2019
- Developed a loyal fan base through consistent performance quality and dynamic setlists.
- Established a distinctive brand identity both online and offline that differentiated services from competitors.
- Promoted events through social media channels, resulting in increased attendance at gigs.
- Demonstrated flexibility in accommodating various time slots or scheduling conflicts as needed during booking negotiations.
- Kept energy levels high throughout performances with smooth transitions between songs and engaging stage presence.
- Curated custom playlists tailored to specific client requests for private parties or corporate events.
- Adapted sets to accommodate different venues and audiences, ensuring enjoyable experiences for all attendees.
- Received positive feedback from clients for professionalism, punctuality, and overall performance quality.
- Maintained an organized digital music library for seamless song selection during live sets.
- Stayed current with industry trends and new music releases, keeping sets fresh and appealing to listeners.
- Assisted in planning event themes or concepts based on client preferences while integrating musical elements accordingly.
- Enhanced audience engagement by incorporating diverse music genres and creative mixing techniques.
- Collaborated with other DJs and musicians for memorable live performances, contributing to the venue''s reputation.
- Mentored aspiring DJs by sharing knowledge of technical skills, equipment use, and performance strategies.
- Engaged guests at special events by playing fun, lively songs and encouraging dancing.
- Arranged libraries and playlists of music in advance of live events.
- Maintained high volume of bookings by advertising through traditional, digital and social media channels.
- Adjusted music plans based on crowd preferences and mood.
Guest DJ Performer
AQUILA
03.2024 - 03.2024
- Showcased versatility across various genres catering to diverse audiences and adapting to different event themes.
- Developed personalized branding strategies, elevating professional image and attracting a wider audience base.
- Mentored aspiring DJs by sharing industry insights and technical skills through workshops or one-on-one sessions.
- Monitored crowd reactions adjusting setlists accordingly for an engaging experience tailored towards audience preferences.
Guest DJ Performer
DEJA BREW
11.2023 - 11.2023
- Showcased versatility across various genres catering to diverse audiences and adapting to different event themes.
- Received positive feedback from clients leading to referrals increasing overall booking opportunities.
Guest DJ Perfomer
BINCH
10.2023 - 10.2023
- Collaborated with event planners to ensure seamless entertainment transitions and overall guest satisfaction.
- Expanded client base through consistent networking efforts at industry events and conferences.
- Mentored aspiring DJs by sharing industry insights and technical skills through workshops or one-on-one sessions.
- Developed personalized branding strategies, elevating professional image and attracting a wider audience base.
Guest DJ Performer
Ministry Of Beer
09.2023 - 09.2023
- Showcased versatility across various genres catering to diverse audiences and adapting to different event themes.
- Received positive feedback from clients leading to referrals increasing overall booking opportunities.
- Promoted events through social media channels, resulting in increased attendance and visibility for the DJ brand.
Guest DJ Performer
Masaya
04.2014 - 04.2014
- Showcased versatility across various genres catering to diverse audiences and adapting to different event themes.
- Enhanced audience engagement by incorporating interactive elements and innovative mixing techniques during live performances.
- Entertained guests with music matching desired genres and tempo.
- Adjusted music plans based on crowd preferences and mood.
Guest DJ Performer
Salotto 44 Cafe & Bar
04.2014 - 04.2014
- Showcased versatility across various genres catering to diverse audiences and adapting to different event themes.
- Received positive feedback from clients leading to referrals increasing overall booking opportunities.
- Promoted events through social media channels, resulting in increased attendance and visibility for the DJ brand.
- Synchronized lighting effects with musical elements, enhancing visual appeal during performances.
- Enhanced audience engagement by incorporating interactive elements and innovative mixing techniques during live performances.
- Improved event atmosphere by curating tailored playlists for a diverse range of clients and venues.
Guest DJ Performer
Shrooms
01.2014 - 01.2014
- Showcased versatility across various genres catering to diverse audiences and adapting to different event themes.
- Negotiated contracts with venues and clients securing mutually beneficial agreements for all parties involved.
Guest DJ Performer
Crowne Plaza,Hotel
05.2013 - 05.2013
- Negotiated contracts with venues and clients securing mutually beneficial agreements for all parties involved.
- Expanded client base through consistent networking efforts at industry events and conferences.
- Showcased versatility across various genres catering to diverse audiences and adapting to different event themes.
- Received positive feedback from clients leading to referrals increasing overall booking opportunities.
DJ Performer
Bromfy
02.2013 - 02.2013
- Synchronized lighting effects with musical elements, enhancing visual appeal during performances.
- Enhanced audience engagement by incorporating interactive elements and innovative mixing techniques during live performances.
- Received positive feedback from clients leading to referrals increasing overall booking opportunities.
- Managed sound equipment setup and breakdown, ensuring optimal audio quality for each performance venue.
Education
IBM: AI Applications With Watson - AI APPLICATION
04.2024 - Current
HOW TO USE CHAT GPT IN BUSINESS - CHAT GPT APPLICATION
04.2024 - Current
IBM:Data Analytics Basics For Everyone - Data Management Technology
04.2024 - Current
Some College (No Degree) - MUSIC PRODUCTION
12.2023 - 03.2024
ILETS LANGAUGAE PROGRAMME - English Language Proficiency
06.2023 - 11.2023
Introduction to the Music Business - Music Management And Merchandising
02.2023 - 08.2023
ONBOARD TRAINING ON DIGITAL MARKETING - DIGITAL MARKETING
04.2023 - 06.2023
Advanced Internet Marketing Training Programme - Digital Marketing
01.2020 - 03.2023
- Professional Development Studies: Digital Marketing ,2023
Masters in Digital Marketing - Digital Marketing
12.2022 - 03.2023
First Nights - Beethoven's 9th Symphony And The 19th Century Orchestra - Music History, Literature, And Theory
03.2021 - 03.2023
Fundamentals of Modeling - Fashion Modeling
07.2021 - 02.2022
General Psychiatric Management of BPD - Personality Disorder Healing Through Music
04.2020 - 11.2023
Professional DJ Course - One Year Full Time Course in Disc Jocky
06.2018 - 04.2019
High School Diploma -
04.2012 - 06.2018
SECONDARY SCHOOL CERTIFICATE -
03.2009 - 04.2011
Skills
Excellent Communication Skills
undefinedWebsites
Timeline
EDX.ORG - IBM: AI Applications With Watson, AI APPLICATION
04.2024 - Current
EDX.ORG - HOW TO USE CHAT GPT IN BUSINESS, CHAT GPT APPLICATION
04.2024 - Current
EDX.ORG - IBM:Data Analytics Basics For Everyone, Data Management Technology
04.2024 - Current
Guest DJ Performer - AQUILA
03.2024 - 03.2024
ASIAN ACADEDMY OF FILM & TELEVISION - Some College (No Degree), MUSIC PRODUCTION
12.2023 - 03.2024
Guest DJ Performer - DEJA BREW
11.2023 - 11.2023
Guest DJ Perfomer - BINCH
10.2023 - 10.2023
Guest DJ Performer - Ministry Of Beer
09.2023 - 09.2023
LANGMA SCHOOL OF LANGAUAGES - ILETS LANGAUGAE PROGRAMME, English Language Proficiency
06.2023 - 11.2023
On Board Training of Digital Marketing - Online Strikers, NOIDA, India
04.2023 - 06.2023
ONLINE STRIKERS - ONBOARD TRAINING ON DIGITAL MARKETING, DIGITAL MARKETING
04.2023 - 06.2023
Berklee College Of Music,USA - Introduction to the Music Business, Music Management And Merchandising
02.2023 - 08.2023
Delhi Institute of Digital Marketing - Masters in Digital Marketing, Digital Marketing
12.2022 - 03.2023
The Academy of Film, Fashion & Design - Fundamentals of Modeling, Fashion Modeling
07.2021 - 02.2022
Harvard University,USA - First Nights - Beethoven's 9th Symphony And The 19th Century Orchestra, Music History, Literature, And Theory
03.2021 - 03.2023
Digital Marketing Director - Empral Global Private Limited
01.2021 - Current
Harvard Medical School, USA - General Psychiatric Management of BPD, Personality Disorder Healing Through Music
04.2020 - 11.2023
Delhi Institute Of Digital Marketing - Advanced Internet Marketing Training Programme, Digital Marketing
01.2020 - 03.2023
Resident DJ & Digital Promoter (Evening Duty) - BOOTLEGGER BAR & CAFE
01.2019 - 01.2019
Digital Marketing Manager - Empral Global Private Limited
08.2018 - 12.2020
Skratch DJ Academy - Professional DJ Course, One Year Full Time Course in Disc Jocky
06.2018 - 04.2019
DJ Performer & Digital Marketer (Evenings Duty) - KSK Hospitality Pvt. Ltd, (PUBLIQ BAR & KITCHEN)
02.2018 - 09.2019
Guest DJ Performer - Masaya
04.2014 - 04.2014
Guest DJ Performer - Salotto 44 Cafe & Bar
04.2014 - 04.2014
Guest DJ Performer - Shrooms
01.2014 - 01.2014
Guest DJ Performer - Crowne Plaza,Hotel
05.2013 - 05.2013
DJ Performer - Bromfy
02.2013 - 02.2013
National School of Open Learning,NIOS - High School Diploma,
04.2012 - 06.2018
Central Board of Secondary Education - SECONDARY SCHOOL CERTIFICATE,
03.2009 - 04.2011
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