Open To Work
Abhinav Rana
Retail Business Leader (Marketing & Operations)
Chandigarh
Summary
Innovative Retail & Mall Business Leader with 16 years of experience in mall management, marketing, and commercial operations. As Centre Head – Mall Business at Virtuous Retail, enhanced business performance and stakeholder engagement while driving revenue growth through strategic initiatives. Recognized for leading award-winning campaigns and India's largest mall-based art festival. Seeking senior leadership roles to advance business growth and customer engagement in retail and mixed-use developments.
Overview
3
3
Languages
2
2
Certifications
17
17
years of professional experience
Work History
Centre Head – Mall Business
Virtuous Retail India Limited
02.2026 - Current
- Achieved promotion to head mall management by successfully implementing revenue-generating marketing strategies. Supervise all aspects of mall operations, prioritizing revenue optimization and guest satisfaction. Cultivate strong tenant relationships, ensuring mutual benefit and collaboration. Lead ongoing marketing excellence initiatives to attract customers and enhance brand loyalty.
- main tasks and notable achievements
- Promoted to manage end-to-end mall operations, emphasizing tenant engagement and revenue maximization.
- realized 13% year-on-year growth in activations and signage revenue and 18% rise in kiosk revenue.
- Collaborated with key brands like Nykaa, Costa Coffee, Faces Canada, VIP Safari, SBI, and IndusInd (ATM)
- orchestrated premier IPS: VR Weekender, Celebrity Night Live, Punjab Art Initiative (Asia Book of Records).
- Facilitated annual execution of more than 50 activations and reached 12 installation milestones, featuring 3D Kargil relief.
- Realized 120% expansion in digital engagement while achieving 12% month-over-month increase in social media followers
- Secured Founder’s Award in FY25 for remarkable achievements. Distinguished by MAPIC Franchise India for leadership in the franchise sector. Commended by CMO Asia for pioneering marketing approaches and industry influence.
- Directed operational strategies to enhance customer experience and increase engagement within retail environments.
- Implemented process improvements that optimized center operations and reduced service delivery times.
Head Marketing
Phoenix Mills Limited
06.2018 - 03.2022
- Generated ₹3 Cr+ annual revenue from space rentals and brand sponsorships across both centers.
- Awarded Employee of the Year (FY20–21) and EOQ (Q4) for KPI achievement and 32% budget savings.
- Increased mall KPIs: 17% in consumption, 11% in footfall, 14% in 4W parking.
- Led 100+ events/year, implemented DOTPE billing, CRM system, and digital gift card solutions.
- Closed ₹40L+ sponsorships from Hero, Maruti, Mahindra Holidays, Yatra, SBI, and Marriott.
- Played key role in the launch of Phoenix Palassio, Lucknow (2020).
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market share.
- Led cross-functional teams to launch innovative campaigns driving customer engagement and retention.
Asst. Marketing Manager – Trade Marketing
Tata Sky Ltd.
06.2015 - 05.2016
- Won “Digitization ka Sikandar” and “Top Gun Award” for best trade marketing performance (FY15–16).
Dy. Manager -Marketing
Mahindra Retail Pvt. Ltd.
06.2014 - 06.2015
- Oversaw 45+ EBOs and launched 18+ MBOs across North India.
- Built 100+ institutional alliances, expanding customer database by 48%.
Assistant Manager
Spencer Retail India Pvt. Ltd.
11.2011 - 05.2014
- Managed PAN India marketing for 75+ stores under BHPC, Ecko Unltd, and Ladybird.
- Executed 50+ MBO store launches across India.
Marketing Executive
Lifestyle International Pvt. Ltd.
11.2009 - 11.2010
- Secured ₹2 Cr in B2B partnerships through 100+ corporate alliances, establishing highest revenue in North region.
- Recognized as Employee of the Year (2009–10) for exceptional performance in meeting KPIs.
Education
PGDM - Marketing
Educatis University
Switzerland04-2009
B. Pharma - Pharmaceutical Sciences
Rajiv Gandhi Technical University (RGTU)
Bhopal, M.P01-2007
Skills
Marketing Strategy & Planning
Performance Marketing
Digital Marketing
Meta and Google Ads
CRM/Email Marketing Tools
Brand Building & Management
Partnership Development
Business development
Key Account Management
Team Building & Leadership
Cross-functional Communicator
MS Excel (reporting), Google Analytics
Certification
2022: Advance Digital Marketing Certification from MICA.
Career Timeline
- 2009-10: Lifestyle
- 2010-14: Spencer’s
- 2014-15: Mahindra Retail
- 2015-16: Tata Sky
- 2018-22: Phoenix Marketcity
- 2023- Till Date: Virtuous Retail
Websites
Timeline
Centre Head – Mall Business
Virtuous Retail India Limited
02.2026 - Current
Head Marketing
Phoenix Mills Limited
06.2018 - 03.2022
Asst. Marketing Manager – Trade Marketing
Tata Sky Ltd.
06.2015 - 05.2016
Dy. Manager -Marketing
Mahindra Retail Pvt. Ltd.
06.2014 - 06.2015
Assistant Manager
Spencer Retail India Pvt. Ltd.
11.2011 - 05.2014
Marketing Executive
Lifestyle International Pvt. Ltd.
11.2009 - 11.2010
PGDM - Marketing
Educatis University
B. Pharma - Pharmaceutical Sciences
Rajiv Gandhi Technical University (RGTU)