Abhinav Sahay

• Design brand campaigns and communications
• Assess & enhance brand messaging
• Run Media Relations
• Develop Public Relations strategies and campaigns
• Delivering tangible business goals through specially crafted public relation properties
• Developed and implemented social media strategy to increase engagement and reach new audiences.
• Business Development

• Implemented a multi-channel approach for distributing company news and updates, ensuring consistent and timely communication with stakeholders.
• Assisted in organizing high-profile corporate events, contributing to a positive brand image and increased client retention rates.
• Managed crisis communication situations
• Ensured consistent brand messaging across all external communications channels
• Enhanced brand visibility by strategically developing and executing targeted marketing campaigns.
• Streamlined internal communication processes
• Media networking to publish & broadcast interviews and releases.
• Facilitated media training for executive staff and spokespeople.

Managed organization's communication initiatives for editorial functions

Managed Media relation strategy

Managed media connect events with advertisers
Developed and implemented publicity strategies including crisis management
Responsible for all news content aired
Aligning broader content narrative with Times Now core consumers' world view
Content strategy aimed to maximize viewership & drive market growth
Maintaining content and communication integrity for internal & external publics
Communication aimed at reinforcing brand values, identity & positioning - ‘Action
Begins Here'
Recruitment and remodeling of talent

Created daily editorial plan & strategy for the website
Edited Press Releases to turn them into compelling stories
Created Content diary with social media team
Planned, created and optimised high-interest SEO-guided digital content
Copy edited news & aligned content with social media trends & talking points
360* & in-depth coverage to reinforce brand promise & positioning
Ensured original content spread of stories, videos, podcast, explainers
Ensured high content visibility using Search Engine Optimisation (SEOs) tools
Planned & executed web campaigns using users' behavior data
Reviewed articles for grammar, spelling & syntax errors

Responsible for all the content that went on air
Co-responsibility for setting editorial agenda and execution for the network Output
strategy including story treatment, bulletin order, headlines etc.
Strategy advice to corporate clients on aligning brand with big news events
Setting up news management & workflow for Output and related functions
Footnote: Quit as the Company was folding up

Responsible for progressive editorial content creation
Developing and implementing publicity strategies including crisis management
Led Public Relations Team's integration with content strategies
Advising corporate clients on news-worthy CSR activity
Advising corporate clients on aligning brand with big news events
Creative, distinguished & competitive daily news coverage
Exclusive content creation for differentiation and impact
News & programming quality control, implementation & monitoring
Responsible for audience growth and market expansion across Africa
Integrated content promotion strategy spanning all delivery platforms
Development of branding & network identity
Analyzing all media coverage and drafting appropriate responses

Developed and implementing publicity strategies including crisis management
Formulated positive news coverage about corporate clients/advertisers
Liaisoned with corporate sponsors frequently to generate news content
Set news agenda & content generation to maximize viewers' loyalty & experience
Managed Public Relations and aligned brand messaging for corporate clients
Built strong relationships with corporate clients/sponsors

Distinct content creation for Prime Time broadcast
Strategic news content creation for corporates
Created Content diary with social media team
Made Breaking news strategy and editorial content strategy
Planning and executing special campaigns
Footnote: Left for a larger role in previous company

Oversaw all functions of news production and broadcast on a shift
Daily news content agenda setting
Created news content for corporate clients sponsoring national conventions
Created Content diary with social media team

News management as part of the senior editorial team
Editing Press Releases to turn them into compelling stories
Education
Story selection and copy editing
Deployment of network resources
Special campaign planning & execution
Footnote: Quit as the company was folding

Wrote attention-grabbing headlines and teases

Scripted stories and produced video sequences
News bulletin production
Press release and news copy writing & editing
Graphics writing & conceptualisation

News bulletin production & headlines writing
Press release and news copy writing & editing
Graphics writing & conceptualisation
Presented production ideas and determined creative scenarios for production and delivery.
Coordinated with producers and on-air talent to create program content, new ideas and segments

Executed Marketing and Sales plans
Handled Client Relations
Brand Building & Communication
Footnote: Left company for a career in journalism

Client Servicing
Team member handling Samsung account
Handled advertising & communication brief
Attended training courses to build understanding of processes, techniques, and
industry.
Shadowed senior team members to learn all related jobs and tasks.
Footnote: Left firm for better opportunity & remuneration