Abhinav Saini

Served as Performance marketing Manager at Merkle (Dentsu) Singapore, where I am a part of the team which handles some of the world famous Brands such as Hitachi, Blizzard Entertainment as well as some sensitive brands such as Asia Pacific Breweries.

• Designed strategic marketing and advertising campaigns over platforms such as Display & Video 360, The Trade Desk, Meta Ad Manager as well as Campaign Manager 360.
• Monitored and analyze campaign performance weekly/daily to spot trends, test strategies, and optimize accordingly towards to planned KPIs.
• Have the capability to win client trust by spearheaded low performing campaigns over different platforms towards KPIs with success rate of more than 95% along with more than sufficient customer traffic and increase sales by 73%.
• Provided technical support regarding creative and product capabilities by trafficking over CM360 in order to achieve better tracking and campaign management.
• Developed digital marketing and performance dashboards to showcase the growth and success f campaigns and their parts.
• Grow and maintained relationships with clients and team through account development.
• Managed and motivate team members to be productive and engaged in work.
• Controlled costs to keep business operating within budget and increase profits by 92%.

Served as a Media Technology Executive at (iProspect) Dentsu International UK, where I am responsible for managing and implementing programmatic advertising across DSP to Ad server to SSP for UK/Europe based clients such as Next retail Brand and Arla Foods.

• Accountable for complete Campaign setup including creating/importing audiences on DV360, managing inventories and deals in Google Ad Manager and trafficking tags from CM360.
• Troubleshoot technical issues related to ad serving, tracking, and attribution to ensure accurate measurement and reporting of campaign performance.
• Collaborated with internal cross-functional teams in order to Develop an automated dashboard to observe default rate and win rate serving from CM360 with respect to other parts of campaigns on different platforms.
• Illustrate excellent work-relationship with the clients on day-to-day basis via online/in-person meetings, understanding their requirements, and implementing them on the platforms.
• Creating insightful dashboards on looker studio in order to analyze campaign performance.

Worked as a Programmatic & Social Media Analyst at Publicis Media, from where I started my digital marketing journey. My key contributions include:

• Day-to-day responsibilities of executing and managing Real-Time-Bidding (RTB), programmatic display, mobile, video, connected-TV and social media advertising campaigns for US-based clients over several digital platforms such as DV360, Business Manager, Snapchat, Twitter, LinkedIn.
• Learned and sharpen my skills of using excel for creating insightful dashboard, pacing sheets in order to view granular perspective of campaigns.
• Collaborating with ad-tech teams to ensure seamless integration of ad tech solutions, including ad servers, ad exchanges, and third-party tracking and measurement tools.
• Identify and rectify any ad fraud, such as keeping an eye out for suspicious activity, erroneous traffic, and automated, non-human traffic. In Addition, implementing and using verification tools such as IAS and Double-verify for enhance brand safety.
• Managed a team of 10 personnel, including training, scheduling and performance evaluation in order to synchronize all the team members toward team growth and development.