ABHINAV SEHGAL

Product Head (Instreamo and JioMagnum)

Responsibilities

Lead product strategy, vision and roadmap for JioMagnum ( a growth analytics and marketing platform) and Instreamo ( a video ad insertion platform)

Lead a team of 2 PMs, work with 50 member engineering team across both the products

Drive product marketing, customer onboarding, and customer engagement initiatives

JioMagnum

Built a SaaS platform enabling digital/app first customers like JioMart, JioGames etc. to track their user analytics and drive growth marketing initiatives for retention and monetisation

Key platform features

• Analytics: Custom dashboards, ML-generated targeted cohorts, funnel tracking, trends monitoring, campaign reporting etc.
• Campaign: GenAI based campaign creation, A/B testing, Rich media formats, Multiple channel support (Push notifications,SMS, Email, RCS, In-app pop-ups and Native display
• Multi platform support: Client SDKs to support enagagement on Mobile, CTV, Web, Set top box etc.

Impact

• Onboarded 15+ apps in last one year, Ingesting 1bn+ user behaviour events per day, creating 200+ daily campaigns with Avg. delivery rate of 85%, campaign CTRs of 0.5 to 3%
• Helped apps to directly/indirectly increase their MAU by Avg. 8%and Avg. session duration by 15%
• Built differentiated offerings to compete against Industry veterans like Clevertap, Moengage, Mix panel etc.

Instreamo

Built a SaaS platform enables OTT publishers and content distributors to manage their Live/VOD/Linear channels and insert video ads in realtime delivering buffer free, adaptive bit rate experience

Key features across modules

Channel orchestration: Simple 3 step provess to configure source streams, preferred Ad network (JioAds, Google Ad manager, pubmatics etc.) to generate ad-stitched endpoint

Advanced configuration: Support slate/fallback ads, Bumper ads and Non-linear ad formats

Analytics: Channel and ad-break level ad performance monitoring with 40+ metrics, custom KPIs and dashboards

Impact:

Launched in IPL’23 delivering 10bn+ Ad insertions across 6 regional channels, with P99 under100ms

Supported concurrency of 32Mn+ users delivering them personalized and targeted ads at scale

Built differentiated features like cohort based ad insertion, advanced prefetching, programmatic ad demand support etc to compete against industry veterans like AWS, Google DAI

Commercially launched the product onboarding Internal (JioTv. Jiotv+) and 3 other External publishers

Responsibilities

• Lead roadmap for Competitor monitoring team's internal product CGS (Competitor governance system)
• Generate competitor recommendations ( on their relative importance, monitoring status and pricing actions )
• Work with tech & ops to manage competitor lifecycle, for competitors across marketplaces (inc. US, EU,IN etc.)
• Build rule engines & models to have a system driven approach in identifying the relative importance of competitors
• Integrate CGS with Amazon pricing systems (retail / sellers) to drive sharp SKU prices

Responsibilities

• To drive product vision & roadmap for health & group insurance
• To lead a team of 3 PMs and manage multiple workstreams
• To own end to end customer journey and funnel & growth metrics

Health Insurance

• Revamped user journey; Achieved 3X incr. in order conversions from 0.03% to 0.09% despite 4X incr. in traffic
• Launched key features like Resume flow ( for returning users), Compare feature, Fast-forward (1-click payment)
• Built a recommendation engine to recommend customized plans
• Built a modular architecture for faster integration of APIs of insurers like HDFC, ICICI etc; Integrated 20 plans in 3 months
• Led growth initiatives like clevertap integration to re-target customers at different stages in their buying journey

Platform features

• Built a pricing cum rule engine to support automated, dynamic pricing for cancellation protection product
• Built a customer level asset profile to power use-cases like "simplified purchase experience", "Upselling other categories"
• Replaced call center with a chat based "help & support" feature for purchase journey with customer feedback mechanism

Group Insurance

• Launched new travel insurance product with simplified purchase and claim experience; Achieved 5% incr. in orders
• Built a platform to support selling of multiple micro-insurance products like dengue, corona etc.
• Launched Cancellation protection product for multiple business verticals like Flights, Movies and Bus

Responsibilities

• To drive overall product vision and market readiness for Vehicle Tracking & Intelligent Lighting verticals
• To build web & mobile applications for Vehicle tracking and Smart Street-light solution for enterprise customers
• To work with multiple teams to set-up delivery, installation & after-sales service processes for seamless customer experience

Achievements:

• Led successful proof of concepts, managed requirements for customers across Auto, Petrochem & Utility sectors
• Showcased Vehicle Tracking Solution in Auto Expo’2020, Generated Quality leads with largest OEMs in India
• Led successfully, end to end readiness of MVP for Intelligent Lighting Solution for a leading enterprise customer

Responsibilities

• Developed Lead-2-Order Lifecycle management platform
• Designed pricing, commission & Incentive models for partners across globe for Network / Cloud Products
• Led partner portal operations for End to End automation of prices

Achievements

• Awarded Runner's up in MT category for "Best-in-Class"projects amongst 20 MTs

Responsibilities

• Module Lead / Developer in web application development project for Fortune 20 pharmaceutical retail chain
• Appointed Database Module Lead within 5 months of joining RxConnect project