Abhinav Sindhu

• As the Group Manager -Analytics, I led a 35+ member team responsible for brands target, execute, and measure media campaign. These capabilities close the loop on media by putting the consumer at the center - not just in philosophy, but in practice. In addition to managing these capabilities, I also maintained partnerships with data providers and publishers to deliver purchase-based targeting across TV, digital, mobile, and social media – enabling CPGs to reach the right consumers, at the right time, through the right medium.
• Experience in handling campaign execution and evaluation for all types of loyalty program
• Work closely with multiple business stream to understand and maintain focus on their analytics needs, including critical metrics and KPIs, and supervise team to deliver actionable insights to relevant decision-makers
• Create Business requirement document and get sign off from Stakeholders
• Full understanding of Brand, performance campaigns, their objectives and measurement techniques and high competence in managing multiple tasks and ensuring timely and high quality deliverable
• Managing Reporting activities, Build analytics - based reporting to provide enhanced business insights to CPG clients
• Excellent analytical and problem solving skills including ability to desegregate issues, identify root causes and recommend solutions
• Post delivery measure benefit and validate against SOW and carry forward learning after each delivery

Gather information regarding client’s business strategies & create different business scenarios, methods and innovative analysis of available data to develop solutions, also leading and developing a team of data analysts

• Managing team of 12 professionals including AM's and Leads
• Handling Retail account with full ownership of delivering team utilization, Hiring different roles and position to fulfill ongoing needs
• Increased ongoing business by 2 FTE's
• Define company-wide metrics and relevant data sources
• Select, configure and implement analytics solutions
• Oversee all analytics operations to correct discrepancies and ensure quality
• Extract reports from multiple sources (e.g. operations, IT, customer feedback)

• Handling full time engagement with one of the largest CPG/FMCG/Retail Giant of US and will be responsible for quantifying and measuring success of campaign executions and plays pivotal role in data management, operations, reporting and timely delivery of reports and data solutions
• Established various data performing checks for the team to perform and evaluate the accurate results of campaigns
• Increased the performance of small scale campaigns by doing the accurate segmentation of households in the Alteryx template which results in increase of 5% sales/redemption's
• Full understanding of Brand, performance campaigns, their objectives and measurement techniques and high competence in Managing multiple tasks and ensuring timely and high quality deliverable
• Monitor, analyze and track progress of ongoing processes/projects & responsible of collecting and carrying out complex data analysis in support of Management and client requests
• Managing Reporting activities, Build analytics - based reporting to provide enhanced business insights to clients
• Excellent analytical and problem solving skills including ability to desegregate issues, identify root causes and recommend solutions

• Define, plan, coordinate and obtain information requirements to support existing and new campaign processes.
• Coordinate with multiple resources efficiently and effectively on daily basis so as to ensure that assigned tasks are completed on time, meet requirements, are delivered accurately and full impact is understood by business owner.
• Diagnosed and addressed operational data requests.
• Interacted and communicated with colleagues as needed for both technical and functional expert.
• Automated various reports in VBA which results in saving ~550+ hours yearly
• Performed sophisticated ad-hoc or ongoing custom analyses against client request to support business stakeholders.
• Interface with external business users as well as various data developers from groups so that needs can be clearly understood, expectations managed and change initiated.
• Act as point of contact between business units and internal team.
• Perform analysis for business applications as secondary level support.
• Develop and implement strategies to suite business plans and objectives.

Responsible for Collecting, collating and carrying out complex data analysis in support of management and Client requests. Also involved in reporting statistical findings to any ad-hoc queries that clients may have. We are basically into end to end Campaign management/execution for Retail giants of US. The campaigns vary in terms of the way they are setup, executed and later evaluated. I have had the exposure to working on solutions of different complexity levels.

Our day to day work involves:

• Manipulating, cleansing & processing data using SQL, Oracle, PL/SQL, SAS, Automic and some in-house tools.
• Assured and checked the quality and integrity of the data received from store collectors (SQL, Queries, jobs, stored-procedures).
• Responsible for loading, extracting and validation of client data.
• Performed analysis and presented results using SQL, SSIS, MS Word, Excel, and Automic scripts.
• Imported, exported and manipulated large data sets in multi-million-row databases under tight deadlines.
• Created automated events/ triggers in in-house tool Redwood/Automic which results in saving 2 monitoring hours daily
• Monitoring the automated loading processes.
• Carrying out specified data processing and statistical techniques.
• Checking of supplied data for sense, consistency and accuracy.
• Determined more efficient ways of collecting and qualifying data.
• Used various analytical tools to develop more efficient system operations.
• Ensured that all data gathered was entered per corporate standards.