Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies and Interests
Languages
Languages
Timeline
Generic

Abhinav Wadhwa

New Delhi

Summary

Goal-oriented and results-driven brand marketing professional with 15+ years of experience driving brand growth, market diversification, and integrated marketing strategies across ATL, BTL, and digital platforms.

Overview

16
16
years of professional experience

Work History

Assistant General Manager – Marketing

CERA Sanitaryware Limited
New Delhi
08.2022 - Current
  • Led ATL strategy for Brand CERA, driving brand awareness and positioning through integrated campaigns across TV, print, outdoor, and digital channels.
  • Led digital transformation initiatives, enhancing online presence, refining content strategies, and driving performance marketing to effectively engage diverse consumer segments.
  • Developed and launch new brands within the CERA portfolio, targeting varied consumer needs and market segments to drive diversification and growth.
  • Strategically collaborated with industry influencers to deliver impactful digital campaigns that engage and inspire the relevant audience.
  • Manage relationships with creative, media, and digital agencies, ensuring alignment with brand objectives and timely execution.
  • Drive annual marketing planning, budget allocation.
  • Successfully launched brand campaign: “This is your Space, Play it your way”, which in the initial year gave a sales growth of 20%+

Marketing Manager

ROCA BATHROOM PRODUCTS PVT LTD
Haryana
02.2016 - 07.2022
  • Responsible for Planning, Executing & Monitoring all ATL & BTL activities for the brand.
  • Identifying key markets and formulating strategies to increase brand visibility & awareness.
  • Developing marketing strategy to support product category to maximize market share and brand profitability.
  • Trade marketing activation & promotion.
  • Effectively managing multiple external agencies (Advertising, Retail etc.) to ensure that agreed objectives are achieved on time and within the set budget.
  • Plan and execute Marketing Campaigns for target audience within budget as per the guidelines for various objectives like consumer awareness, product promotion etc and coordinating with advertising agencies to create and develop such customized artwork and campaigns.
  • Handling complete Retail branding execution, activation & promotion support to Retail operations via 3rd party vendors.
  • Milestone projects include Kumbh Mela Campaign, New Brand positioning, Brand Tie-up with Harpic and Launch of 7 Company Studios.

Assistant Marketing Manager

BATA INDIA LTD
Haryana
11.2014 - 02.2016
  • Support & increase business growth through execution of product campaigns to the distribution channels.
  • Creating customized marketing & advertising campaigns for various objectives like consumer awareness, product promotion etc and coordinating with advertising agencies to create and develop such customized artwork and Campaigns.
  • Plan, develop and execute new market development activities as per business requirement.
  • Identify new and existing market opportunities across India market within the Corporate and devise strategies for execution.
  • Plan and execute new market & industry strategies with the help if dealer partners, industry associations, events or marketing campaigns.

Account Supervisor

Ogilvy & Mather
Haryana
04.2013 - 07.2014
  • Responsible for regional & national level marketing campaigns of the client.
  • Drafted and implemented the communication campaigns, strategically in order to maximize the brand impact in the market.
  • Studied new markets, successfully crafted launch plans and implement the communication for the new Brand Campaigns of the client.
  • Monitored and managed the complete financial to maintain profitability year on year.
  • Responsible for identifying and interpreting client's business requirement and for offering valuable strategic solution to business problems.
  • Provided strategic inputs to client's requirement along with creative solutions by working with planning and creative team.
  • Created a strong client and agency relationship.
  • Created communication strategies and campaigns as per brand team requirement basis the clients brief.
  • Identified key consumer insights to define communication planning.
  • Support the organization on various advertising presentations and various new pitches to get new clients.
  • Strengthen client - agency relationship by putting additional efforts to be a reliable communication partner for the client.
  • Created seamless integration internally between different verticals to carry out successful campaigns.
  • Produce timely and accurate client promotional event marketing collaterals, utilizing all checklist and quality assurance.
  • Briefing / Ideation to the creative agency and working on the campaigns.
  • Pro Active Ideas for Business development based on the Market Research.

Brand Associate

Leo Burnett
02.2011 - 04.2013
  • Key Accounts Handled - Bacardi and Eristoff Vodka.
  • Designed modern trade elements to support product launch.
  • Create customized marketing & advertising campaigns.
  • Produce timely and accurate client promotional event marketing collaterals, utilizing all checklist and quality assurance tools.
  • Worked with multiple cross functional teams including creative, planning to develop effective advertising campaigns for the client.
  • Planning, organizing and controlling the completion of projects for the clients.
  • Pro Active Ideas for Business development based on the Market Research.
  • Timely billing of the retailer fee and project finances being managed.
  • Support the organization on various advertising presentations and various new pitches to get new clients.

Account Executive

Ogilvy & Mather
Haryana
12.2009 - 02.2011
  • Meet the clients frequently, serving as a contact between the client and creative/planning/advertising teams.
  • Present creative proposals to client for approvals and making sure all the components are in line with the Brand salience.
  • Deliver daily work and campaigns on time to the clients.
  • Manage, coordinate and plan the overall advertising activities as per the clients brief.
  • Lead the entire operational task on the brand.

Education

Post Graduate Program - Digital Marketing

Purdue University
10.2022

Management Development Prog -

IMI
New, Delhi
01.2019

BBA - Marketing

Bharati Vidyapeeth University
New, Delhi
01.2008

Intermediate -

Tagore International School
01.2005

Matriculation -

Tagore International School
Vasant Vihar
01.2003

Skills

Strategic brand and digital marketing professional with proven expertise in ATL campaigns, portfolio diversification, consumer insights, and delivering ROI-focused integrated marketing solutions

Accomplishments

  • Received Best Performance in Marketing for two consecutive years at Roca.
  • Received 'Best Brand Marketing' award at CERA for successfully launching the new Brand Campaign.

Hobbies and Interests

  • Travelling
  • Gadget Freak

Languages

  • English
  • Hindi

Languages

English
First Language

Timeline

Assistant General Manager – Marketing

CERA Sanitaryware Limited
08.2022 - Current

Marketing Manager

ROCA BATHROOM PRODUCTS PVT LTD
02.2016 - 07.2022

Assistant Marketing Manager

BATA INDIA LTD
11.2014 - 02.2016

Account Supervisor

Ogilvy & Mather
04.2013 - 07.2014

Brand Associate

Leo Burnett
02.2011 - 04.2013

Account Executive

Ogilvy & Mather
12.2009 - 02.2011

Post Graduate Program - Digital Marketing

Purdue University

Management Development Prog -

IMI

BBA - Marketing

Bharati Vidyapeeth University

Intermediate -

Tagore International School

Matriculation -

Tagore International School

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