Abhinava Sarkar

· Leading the biologicals portfolio for PI Industries and Jivagro across India, driving a ₹230 Cr brand business through strategic marketing initiatives and performance-driven growth strategies.

· Delivering exceptional brand business performance by consistently meeting and exceeding Net Sales Revenue and Gross Margin targets for the entire portfolio.

· Developing and executing innovative Go-To-Market Strategies that drive long-term sustainable growth, profitability, and brand equity. Key responsibilities include:

- Defining optimal ATL/BTL mix and budgeting frameworks

- Crafting effective Media mix strategies that maximize ROI

- Informing launch, re-launch, and exit decisions that align with business objectives

- Driving portfolio expansion initiatives that capitalize on emerging opportunities

· Spearheading Brand Communication, Media Strategy, and Planning efforts that resonate with target audiences and drive business results.

· Conducting in-depth industry and consumer research to inform strategic decision-making, drive brand business expansion, and enhance market penetration.

· Collaborating cross-functionally with Trade Marketing and Sales Teams to analyze sales and market data, develop actionable insights, and deliver targeted initiatives that drive business growth. Additional responsibilities include:

- Demand Forecasting and analysis

- Competitor Benchmarking and market intelligence gathering

• Managing product portfolio worth ~230 Cr pan India, devising marketing strategies to drive growth agenda for portfolio YOY. Handling the biggest brand of Dhanuka Agritech, TARGA SUPER worth ~105 Cr (orchestrated a rebranding strategy for Targa Super that led to a 14% volume growth in FY22-23 for a 20+ year old cash cow)
• Leading a team of 4 Marketing Managers for 4 geographies of India, delivering on Brand Business Performance by meeting committed: Net Sales Revenue, Gross Margin for entire Portfolio
• Defining and Implementing Go-To-Market Strategies for brands focused on long term sustainable & profitable growth – ATL/BTL mix and budgeting, Media mix, Launch/re-launch/exit decisions, and also driving portfolio expansion. Also, working on Brand Communication, Media Strategy & Planning
• Gathering deeper industry and consumer insights to ensure we continue to expand the brand business, increase penetration in the addressable market, and driving improvement in return ratios
• Responsible for brand health performance on critical metrics such as Market Share, TOM, SPONT, Penetration, PDO. Working closely with Trade Marketing & Sales Teams to analyze Sales & Market data to develop & deliver relevant initiatives. Performing Demand Forecasting, Competitor Benchmarking etc.

• Managed 'Agriculture & Gardening' category of GMV ~1.25 Cr. per month for Moglix.com with full responsibility of category P&L including revenue, margin and drove charters to improve customer experience and their stickiness on the website.
• Developed and executed optimal category strategy, pricing, promotions, range, availability & cost prices to expand both sales & margin resulting in an increase in sales by 30%
• Awards & Recognitions: 1 Pratishtha Award in Q1 FY 2021-22.

• Responsibilities included reaching out to HR services companies and offer them customized brand/content marketing solutions like whitepapers, partner posts, audio-visual contents etc.
• Identified new business prospects concerning the ecosystem of HRKatha, launched a new section for HRKatha called 'Campus Connect' to attract educational institutes as advertisers & students as readers on HRKatha.com.

• Managed tea estates in Assam & West Bengal of ~600 hectares tea area along with a workforce of ~3000 workers, 30 clerical staffs & a Labour Welfare Officer
• Responsibilities included tea production management of ~15-20 lac kg made tea, tea husbandry, industrial relations involving labour management & liaising with govt. depts.
• OPEX Management – Managed the operating expenses of tea estates, maintaining transparency and adhering to allocated budgets. Negotiated cost & terms with existing vendors resulting in an overall cost savings of 15%
•