Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Work Availability
Timeline
OperationsManager
Abhinav Dhiman

Abhinav Dhiman

Sr Manager - Digital Marketing
Kangra,Himachal Pradesh

Summary

I possess over 12 years of experience in B2B high-tech marketing, specifically in demand generation, growth marketing, and performance marketing. I'm adept at managing million-dollar budgets and crafting clear, concise product copy. I have extensive hands-on experience with a wide range of marketing tools, including marketing automation platforms (HubSpot, Marketo), CRMs (Salesforce), ABM platforms (6th Sense, Rollworks), discovery tools, email marketing platforms, and analytics tools. I stay updated with emerging marketing trends and possess the ability to communicate complex ideas into clear and concise messaging. I am a team player who thrives in fast-paced environments.

Overview

12
12
years of professional experience
14
14
Certifications

Work History

Sr Manager - Digital Marketing

Intertrust
01.2022 - Current
  • Designing and implementing a strategy focused on multi-channel demand generation and digital advertising. This includes customer discovery, e-mail campaigns, digital advertising, social campaigns, website programs, lead scoring, promotions, events, webinars, and customer success stories.
  • Managing, allocating, and optimizing the paid digital marketing budget, which includes paid search, display, video, and paid social. I would also track spend across all channels and ensure monthly spend targets are met.
  • Identifying market segment opportunities , leading the development of customer personas and journeys, and devising tailored delivery strategies for each.
  • Exploring and experimenting with unique ideas to help promote Intertrust and ExpressPlay products through an accounts-based marketing (ABM) approach.
  • Becoming the authority on marketing automation, customer discovery, e-mail marketing, and analytics tools, and training internal teams to use these technologies.
  • Developing qualitative and quantitative digital marketing performance goals for SEM, marketing, e-mail, social, and display advertising campaigns, and providing monthly reports to leadership on their performance.
  • Working closely with the Product Marketing, Communications, Sales, and other teams to ensure that targeted campaigns are developed around key events, announcements, and initiatives.
  • Coordinating with Content Marketing and Product Marketing teams to craft engaging pieces of content for online distribution.
  • Identifying and managing outside lead generation vendors , as required for key events and initiatives.
  • Monitoring competitor announcements and communications to identify evolving market dynamics and customer needs.
  • Implementing A/B testing practices to improve performance on ad campaigns, webpages, and e-mail campaigns.
  • Becoming the subject matter expert when it comes to placing content and choosing mar-tech platforms.

Manager - Digital Marketing & Demand Generation

LogicHub
02.2021 - 01.2022
  • Planning and setting up digital marketing campaigns, including web, SEO/SEM, ABM, email, social media, and display advertising
  • Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Handling all digital promotion campaigns and media spends across digital mediums (Google Ads, LinkedIn Ads, Bing Ads, Remarketing etc.)
  • Allocate and modify budgets for efficient spending across prospects and channels to best suit the desired goal
  • Consistently monitoring campaign performance and results, and sharing these results with the creative and strategic teams along with recommendations to further optimize content
  • Copywriting: write compelling and accurate ad and landing page copy used for paid search, paid social, display and video ads
  • Define and segment audiences into lists that are actionable for remarketing or prospecting along each stage of the buyer's journey
  • Sharing regular, insightful campaign reports, website report, social report (weekly, monthly, quarterly) with the creative and strategic teams
  • Maintaining our social media presence across all digital channels
  • Open avenues for organic traffic /SEO to the website and track conversion numbers
  • Configure and maintain ad conversion settings, Google Analytics, Tag Manager, and marketing automation systems with tracking pixels, parameters, and triggers to capture attribution as required (i.e
  • Source, medium, campaign, content, term, etc.)
  • Develop email marketing framework for new users and existing customers to drive engagement and conversion
  • Support the marketing team in the planning and execution of promoting webinars and content (ebooks, analyst reports, whitepapers, blogs, etc.)
  • Pay Per Click, Lead Generation, Design Graphics for Social Media and Display Campaigns, Data Studio Reports.

Manager - Digital Marketing

Securonix
11.2017 - 01.2021
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Global Lead Generations
  • Design, build and maintain our social media presence
  • Measure and report the performance of all digital marketing campaigns, and assess against goals
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners.

Assistant Digital Marketing Manager

Retigence Technologies
03.2016 - 11.2017
  • Lead Generation (Online Ad Campaigns)
  • Manage the strategy and setup of all paid campaigns (Adwords, Facebook, LinkedIn, etc)
  • Devising strategies to drive online traffic to the company website
  • Tracking conversion rates and making improvements to the website
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques including paid search, PPC & SEO
  • Overseeing the social media strategy for the company
  • Managing online brand and product campaigns to raise brand awareness
  • Managing the redesign of the company website
  • Managing all the social media accounts (Facebook, Twitter, LinkedIn etc)
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data
  • Review new technologies and keep the company at the forefront of developments in digital marketing.

Sr. Digital Marketing Analyst

Odessa Technologies
06.2012 - 03.2016
  • Manage the strategy and setup of all paid campaigns (15 countries)
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports
  • Owning and maintaining site analytics, metrics, and campaign reporting
  • Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition
  • Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, YouTube and additional channels that may be deemed relevant
  • Tools used Hootsuite
  • Manage both on-page SEO and off-page SEO for the company
  • Perform keyword research in coordination with the objectives to optimize existing content and uncover new opportunities
  • Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend PPC, SEO, SMO strategies
  • Build monthly, quarterly and half yearly, annually and ad-hoc analytical reports for regular status reporting and strategy build purposes
  • Coordinating various online marketing initiatives running across various platforms
  • Implement and administer search engine programs (XML sitemaps, webmaster tools
  • Lead Generation.

Social Media Marketer

Solaron Sustainability Services Pvt. Ltd.
10.2011 - 06.2012
  • Responsible for the management of social media presence on all relevant platforms
  • Social Media analytic's & reporting
  • CPC, CPM campaign management
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns in an effort to maximize results
  • Work with the Web Site development team to ensure social media tools (for ex
  • FB connect, Sharing buttons) are present on stand-alone web sites and are kept up to date
  • Managing PPC campaigns, Online research
  • Brand development, website traffic growth, website UI, and advertising revenue
  • Online advertising for recruitment
  • Manage & coordinate special events as necessary.

Education

M.B.A. - IT Operations & Marketing

Amity University
09.2009 - 2011.05

Bachelor's of Computers Application (BCA) - undefined

Himachal Pradesh University
07.2005 - 2008.05

12th - undefined

Chapslee School
03.2004 - 2005.05

10th - undefined

Chasplee School
03.2002 - 2003.05

E-Marketing Professional Course - undefined

Netsmartz
05.2009 - 2009.05

Skills

    SEM

undefined

Certification

LinkedIn Certified Marketer Insider

Personal Information

  • Place of Birth: Shimla (H.P)
  • Date of Birth: 06/27/1988
  • Nationality: Indian

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Sr Manager - Digital Marketing

Intertrust
01.2022 - Current

Manager - Digital Marketing & Demand Generation

LogicHub
02.2021 - 01.2022

Manager - Digital Marketing

Securonix
11.2017 - 01.2021

Assistant Digital Marketing Manager

Retigence Technologies
03.2016 - 11.2017

Sr. Digital Marketing Analyst

Odessa Technologies
06.2012 - 03.2016

Social Media Marketer

Solaron Sustainability Services Pvt. Ltd.
10.2011 - 06.2012

M.B.A. - IT Operations & Marketing

Amity University
09.2009 - 2011.05

E-Marketing Professional Course - undefined

Netsmartz
05.2009 - 2009.05

Bachelor's of Computers Application (BCA) - undefined

Himachal Pradesh University
07.2005 - 2008.05

12th - undefined

Chapslee School
03.2004 - 2005.05

10th - undefined

Chasplee School
03.2002 - 2003.05

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Abhinav DhimanSr Manager - Digital Marketing