Abhinav Dhiman
Sr Manager - Digital Marketing
Kangra,Himachal Pradesh
Summary
I possess over 12 years of experience in B2B high-tech marketing, specifically in demand generation, growth marketing, and performance marketing. I'm adept at managing million-dollar budgets and crafting clear, concise product copy. I have extensive hands-on experience with a wide range of marketing tools, including marketing automation platforms (HubSpot, Marketo), CRMs (Salesforce), ABM platforms (6th Sense, Rollworks), discovery tools, email marketing platforms, and analytics tools. I stay updated with emerging marketing trends and possess the ability to communicate complex ideas into clear and concise messaging. I am a team player who thrives in fast-paced environments.
Overview
12
12
years of professional experience
14
14
Certifications
Work History
Sr Manager - Digital Marketing
Intertrust
01.2022 - Current
- Designing and implementing a strategy focused on multi-channel demand generation and digital advertising. This includes customer discovery, e-mail campaigns, digital advertising, social campaigns, website programs, lead scoring, promotions, events, webinars, and customer success stories.
- Managing, allocating, and optimizing the paid digital marketing budget, which includes paid search, display, video, and paid social. I would also track spend across all channels and ensure monthly spend targets are met.
- Identifying market segment opportunities , leading the development of customer personas and journeys, and devising tailored delivery strategies for each.
- Exploring and experimenting with unique ideas to help promote Intertrust and ExpressPlay products through an accounts-based marketing (ABM) approach.
- Becoming the authority on marketing automation, customer discovery, e-mail marketing, and analytics tools, and training internal teams to use these technologies.
- Developing qualitative and quantitative digital marketing performance goals for SEM, marketing, e-mail, social, and display advertising campaigns, and providing monthly reports to leadership on their performance.
- Working closely with the Product Marketing, Communications, Sales, and other teams to ensure that targeted campaigns are developed around key events, announcements, and initiatives.
- Coordinating with Content Marketing and Product Marketing teams to craft engaging pieces of content for online distribution.
- Identifying and managing outside lead generation vendors , as required for key events and initiatives.
- Monitoring competitor announcements and communications to identify evolving market dynamics and customer needs.
- Implementing A/B testing practices to improve performance on ad campaigns, webpages, and e-mail campaigns.
- Becoming the subject matter expert when it comes to placing content and choosing mar-tech platforms.
Manager - Digital Marketing & Demand Generation
LogicHub
02.2021 - 01.2022
- Planning and setting up digital marketing campaigns, including web, SEO/SEM, ABM, email, social media, and display advertising
- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
- Measuring and reporting on the performance of all digital marketing campaigns
- Handling all digital promotion campaigns and media spends across digital mediums (Google Ads, LinkedIn Ads, Bing Ads, Remarketing etc.)
- Allocate and modify budgets for efficient spending across prospects and channels to best suit the desired goal
- Consistently monitoring campaign performance and results, and sharing these results with the creative and strategic teams along with recommendations to further optimize content
- Copywriting: write compelling and accurate ad and landing page copy used for paid search, paid social, display and video ads
- Define and segment audiences into lists that are actionable for remarketing or prospecting along each stage of the buyer's journey
- Sharing regular, insightful campaign reports, website report, social report (weekly, monthly, quarterly) with the creative and strategic teams
- Maintaining our social media presence across all digital channels
- Open avenues for organic traffic /SEO to the website and track conversion numbers
- Configure and maintain ad conversion settings, Google Analytics, Tag Manager, and marketing automation systems with tracking pixels, parameters, and triggers to capture attribution as required (i.e
- Source, medium, campaign, content, term, etc.)
- Develop email marketing framework for new users and existing customers to drive engagement and conversion
- Support the marketing team in the planning and execution of promoting webinars and content (ebooks, analyst reports, whitepapers, blogs, etc.)
- Pay Per Click, Lead Generation, Design Graphics for Social Media and Display Campaigns, Data Studio Reports.
Manager - Digital Marketing
Securonix
11.2017 - 01.2021
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Global Lead Generations
- Design, build and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners.
Assistant Digital Marketing Manager
Retigence Technologies
03.2016 - 11.2017
- Lead Generation (Online Ad Campaigns)
- Manage the strategy and setup of all paid campaigns (Adwords, Facebook, LinkedIn, etc)
- Devising strategies to drive online traffic to the company website
- Tracking conversion rates and making improvements to the website
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including paid search, PPC & SEO
- Overseeing the social media strategy for the company
- Managing online brand and product campaigns to raise brand awareness
- Managing the redesign of the company website
- Managing all the social media accounts (Facebook, Twitter, LinkedIn etc)
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Sr. Digital Marketing Analyst
Odessa Technologies
06.2012 - 03.2016
- Manage the strategy and setup of all paid campaigns (15 countries)
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports
- Owning and maintaining site analytics, metrics, and campaign reporting
- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition
- Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, YouTube and additional channels that may be deemed relevant
- Tools used Hootsuite
- Manage both on-page SEO and off-page SEO for the company
- Perform keyword research in coordination with the objectives to optimize existing content and uncover new opportunities
- Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend PPC, SEO, SMO strategies
- Build monthly, quarterly and half yearly, annually and ad-hoc analytical reports for regular status reporting and strategy build purposes
- Coordinating various online marketing initiatives running across various platforms
- Implement and administer search engine programs (XML sitemaps, webmaster tools
- Lead Generation.
Social Media Marketer
Solaron Sustainability Services Pvt. Ltd.
10.2011 - 06.2012
- Responsible for the management of social media presence on all relevant platforms
- Social Media analytic's & reporting
- CPC, CPM campaign management
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns in an effort to maximize results
- Work with the Web Site development team to ensure social media tools (for ex
- FB connect, Sharing buttons) are present on stand-alone web sites and are kept up to date
- Managing PPC campaigns, Online research
- Brand development, website traffic growth, website UI, and advertising revenue
- Online advertising for recruitment
- Manage & coordinate special events as necessary.
Education
M.B.A. - IT Operations & Marketing
Amity University
09.2009 - 05.2011
Bachelor's of Computers Application (BCA) - undefined
Himachal Pradesh University
07.2005 - 05.2008
12th - undefined
Chapslee School
03.2004 - 05.2005
10th - undefined
Chasplee School
03.2002 - 05.2003
E-Marketing Professional Course - undefined
Netsmartz
05.2009 - 05.2009
Skills
SEM
Google Ads
Microsoft AdsEmail MarketingSocial Media ManagementGoogle AnalyticsGoogle Tag ManagerHubspotMarketoAccount Based Marketing (ABM)Lead GenerationWordpressGoogle Search ConsoleSalesforceMicrosoft OfficeLinkedIn Campaign
SEO
Paid Advertising
Certification
LinkedIn Certified Marketer Insider
Personal Information
- Place of Birth: Shimla (H.P)
- Date of Birth: 06/27/1988
- Nationality: Indian
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sr Manager - Digital Marketing
Intertrust
01.2022 - Current
Manager - Digital Marketing & Demand Generation
LogicHub
02.2021 - 01.2022
Manager - Digital Marketing
Securonix
11.2017 - 01.2021
Assistant Digital Marketing Manager
Retigence Technologies
03.2016 - 11.2017
Sr. Digital Marketing Analyst
Odessa Technologies
06.2012 - 03.2016
Social Media Marketer
Solaron Sustainability Services Pvt. Ltd.
10.2011 - 06.2012
M.B.A. - IT Operations & Marketing
Amity University
09.2009 - 05.2011
E-Marketing Professional Course - undefined
Netsmartz
05.2009 - 05.2009
Bachelor's of Computers Application (BCA) - undefined
Himachal Pradesh University
07.2005 - 05.2008
12th - undefined
Chapslee School
03.2004 - 05.2005
10th - undefined
Chasplee School
03.2002 - 05.2003