ABHINAV SANGAL

• • North America Account Management: Managing client accounts across hospitality, beverages, banking, and automotive industries, delivering tailored advertising strategies that meet each sector's unique needs.
  • Advertising Budget Management: Operating an annual advertising spend of $30 million, optimizing allocation for maximum ROI and achieving client marketing objectives.
  • Team Leadership: Directing a team of six, including Associate Account Managers, Campaign Managers, and Campaign Traffickers, fostering a collaborative and high-performance work environment.
  • Media Planning: Building strategic media plans based on RFPs, aligning with client goals to maximize campaign effectiveness.
  • Deals and Partnerships: Integrating Programmatic Guaranteed and PMP deals with publishers and SSPs, strengthening relationships and expanding media opportunities.
  • Full Funnel Marketing: Managing Building and managing full funnels for advertisers to drive Performance and Growth KPIs by analysing key performance metrics like ROAS, conversion rate, cost per unit, and cost per order to optimize campaigns.
  • Audience Management: Modelling advertisers in setting up Adobe Audience Manager segments, traits, and tracking pixels for precise, targeted marketing.
  • Cookieless Strategies: Steering advertisers in implementing Cookieless tactics, such as RampID, ID5, and UID2, ensuring effective marketing in a privacy-focused environment.
  • Data Analysis: Leveraging Adobe Analytics and PowerBI to track and analyse campaign data, designing informative workspaces for strategic decision-making.
  • Advanced Measurement Studies: Conducting in-depth studies to assess and improve advertising performance, delivering actionable insights to enhance campaign impact.
  • Product Collaboration: Collaborating with customers and product teams to improve the overall product experience.

• • Account Management: Oversaw a diverse portfolio of clients across several industry verticals, including Tourism and Hospitality, Food and Beverages, Investments and Banking, Automotive, Consumer Durables, Electronics, and Real Estate.
  • Revenue Management: Administered a Yearly revenue stream exceeding $1.5MN for Indian market.
  • Team Leadership: Directed a team of five Client Servicing Managers and manage client relationships across various regions in India.
  • Campaign Development and Execution: Created, oversaw, and implemented custom content campaigns using data-driven best practices to maximize engagement and ROI.
  • Campaign Formats: Managed a range of campaign types including native banners, video, and advertorials.
  • Performance Campaign Management: Worked with various attribution and cost models such as CPA, CPL, CPD, CPI, CPC, CPG, and CPV to ensure efficient and effective campaign performance.
  • Measurement: Knowledge of Mobile Measurement Platforms (MMP) like Appsflyer, Singular, Adjust, Branch.
  • Campaign Analysis and Strategy: Evaluated campaign performance, deliver strategic insights, and provide post-click analysis to guide future campaigns.

• • Global Account Management: Oversaw accounts from various countries including the USA, Australia, New Zealand, Singapore, Indonesia, and India.
  • Team Leadership: Directed a team of 10 individuals responsible for client servicing, programmatic and ad operations, reporting, and market research.
  • Media Planning: Crafted customized sales and marketing proposals for the sales team based on requests for proposals (RFPs) and requests for information (RFIs) received from advertisers.
  • Programmatic Advertising: Negotiated and integrated Programmatic Guaranteed, Preferred Deals, and Private Marketplaces (PMPs) with publishers and SSPs.
  • Campaign Management: Supervised Video, CTV, Display, and Interstitial campaigns across different demand-side platforms (DSPs) such as Vdopia (Chocolate) Internal, TubeMogul/Adobe Advertising Cloud, The Trade Desk (TTD), Google DV360, and One by AOL.
  • Tracking Mechanism Expertise: Gained proficiency in various third-party tracking methods including standard tags, JS tags, iFrame tags, VAST, and VPAID.
  • Viewability and Fraud Prevention: Amplified expertise in viewability, fraud, and invalid traffic (IVT) tracking tools like IAS, Pixelate and MOAT.
  • Client Relationship Management: Built and maintained strong business relationships with clients across different regions, focusing on delivering quality and ensuring high levels of customer satisfaction.
  • Revenue Maximization: Identified opportunities for cross-selling and up-selling within the existing client base to increase revenue.
  • Advertiser Spend Optimization: Maximized advertiser spend on the Chocolate Exchange while ensuring optimal performance for the exchange and DSP by optimizing the QPS and relevant optimizations.

• Managed overall Sales and Marketing responsibilities for the organization.

• Handled sales for the various services and solutions offered by the organizations.

• Handled Ad-sales for partners like Sahara Samay News Network, Wizcraft International.