Abhinay Kumar

Key Achievements:

• Scaled Marketplace Revenue by 150% YoY through strategic optimization of product listings, sponsored ads, and deal executions across Amazon, Flipkart, Nykaa & Quick Commerce
• Improved ROAS by 40% by restructuring PPC campaigns and influencer collaborations with beauty creators.

Core Responsibilities:
Marketplace Growth & Optimization

• Managed complete seller operations across 5+ platforms (Amazon, Flipkart, Nykaa, Purplle, Muntra), including catalog management, pricing strategy, and inventory synchronization.
• Secured premium placements (Amazon's Choice/Flipkart Spotlight) for 3+ top SKUs through SEO-optimized listings and conversion rate optimization
• Launched 2 new product categories contributing 25% to annual revenue.

Performance Marketing & Digital Strategy

• Led marketplace advertising with ₹2.5Cr annual budget across Amazon Ads, Flipkart Growth Hub, and Nykaa Marketing Platform
• Developed data-driven promo calendar aligning with Big Billion Days, Prime Day, and Nykaa Pink Friday sales
• Implemented influencer marketing program with 200+ micro-influencers driving 18% of social commerce revenue.

Operations & Supply Chain

• Reduced logistics costs by 22% through 3PL renegotiation and regional warehouse optimization
• Implemented inventory forecasting system cutting excess stock by 30 days while maintaining 98% fulfillment rate
• Automated order reconciliation processes saving 20+ hours/week in operational workflows

Cross-functional Leadership

• Built and mentored 6-member team spanning marketplace ops, performance marketing, and customer experience
• Collaborated with product development on 4 successful market launches based on marketplace insights
• Served as key liaison for marketplace partner relationships and negotiation of promotional slots

• - Led the E-Commerce Marketplace operations as Head, overseeing multiple Indian platforms such as Amazon, and Flipkart.
• - Managed the strategic partnerships and business relationships with major marketplaces, resulting in a 30% increase in sales within the first year
• - Implemented effective marketing strategies to enhance product visibility and drive up competitive advantage on various platforms
• Monitored and analyzed performance metrics from e-commerce Seller Central to identify areas for improvement and growth opportunities.
• Conducted A and B testing on product listings to determine the most effective selling points and images, leading to increased conversion rates.
• Maintained accurate financial records, including sales, expenses, and profits, to assess business performance and for tax purposes.

• Directed and led the E-commerce department as the E-Commerce Expert.
• Focus on Amazon, Flipkart, and Shopify Sales.
• Handel all ads platforms Amazon Ads, Flipkart ads & Meta ads.
• Monitored and analysed performance metrics from Amazon Seller Central to identify areas for improvement and growth opportunities.
• Negotiated with suppliers to secure competitive prices, improving profit margins without compromising on quality.
• Analysed market trends and customer feedback to adjust product listings and pricing strategies, maximising profitability.
• Coordinated with Amazon support teams to address and resolve any seller account issues, avoiding disruptions to sales activities.
• Utilised Amazon's Fulfilment by Amazon FBA service to streamline order fulfilment, ensuring timely delivery to customers.

• Handling all e-commerce operations & Day to day activity.
• Focus on Increasing the sales on Amazon.
• Managing all e-commerce ads.
• Monitored and analyzed performance metrics from Amazon Seller Central to identify areas for improvement and growth opportunities.
• Implemented strategic pricing policies to stay competitive while maintaining a healthy profit margin.