Abhineet Rawat
Bengaluru,India
Summary
Brand marketing leader with 13+ years of experience building and scaling international lifestyle brands including Tommy Hilfiger, Police, PUMA and Kenneth Cole. Experienced in shaping culture-first brand positioning and leading integrated campaigns across digital, retail and partnerships to build brand affinity and consumer engagement. Currently responsible for a ~$65M portfolio of international fashion brands, shaping brand positioning and leading integrated campaigns.
Overview
17
17
years of professional experience
2013
2013
years of post-secondary education
Work history
Head, International Brands(Watches)
Titan Company Private Limited
06.2024 - 03.2026
- Responsible for a ~$65M portfolio of international fashion brands including Tommy Hilfiger, Kenneth Cole, Police and Cerruti, overseeing brand positioning, campaign execution and market development.
- Scaled Kenneth Cole from ~$10M to ~$18M by strengthening its design-led positioning and building 'Kenneth Cole Automatics Fest' into a recurring demand generation platform.
- Repositioned Police around a contemporary expression of audacity for Gen Z audiences supported by a refreshed product line resulting in 2X growth in full-price sales.
- Doubled Cerruti revenues from ~$3M to ~$6M by sharpening its 'Made in France' narrative and reinforcing its appeal among premium consumers.
- Awarded 'Brand Partner of the Year' (2024 & 2025) by International Luxury Group for Kenneth Cole and Cerruti.
- Selected for Titan's flagship Leadership Development Program for high-potential business leaders.
Brand Head, Fastrack
Titan Company Private Limited
06.2022 - 05.2024
- Led end-to-end brand strategy and integrated campaign development for one of India's leading youth lifestyle brands, driving repositioning and large-scale marketing initiatives to strengthen cultural relevance and consumer engagement.
- Led the 'Be Both' repositioning at the intersection of category truth (fashion as self-expression) and consumer insight (Gen Z's fluid identity), re-establishing the brand's cultural relevance.
- Rolled out a $1.2M integrated campaign across television, digital and social.
- Orchestrated a national Digital Takeover Day featuring 50 influencers going live simultaneously alongside YouTube Masthead visibility and premium placements on e-commerce platforms (Myntra and Amazon) - generating 40M+ impressions in a single day.
- Delivered brand and digital impact within 6 months: +5% spontaneous awareness, +7% consideration, +4pt improvement in fashion imagery, 25% growth in D2C traffic, and social engagement increase from 1.5% to 4.1%.
- Reversed two years of volume decline to 15% growth through stronger consumer alignment and coordinated product-communication refresh.
Senior Manager, Marketing
TVS Motor Company Limited
09.2020 - 05.2022
- Led marketing for TVS Ntorq, a ~$300M youth-focused mobility brand positioned at the intersection of performance, design and urban culture.
- Introduced Marvel Edition variants (Iron Man, Black Panther etc.) anchored in pop-culture affinity and supported by integrated campaigns across television, digital and social generating ~$42M in revenue within nine months of launch.
- Built the Ntorq Owners Community, a 1,000+ rider network across India engaging in brand experiences.
- Grew market share from 4.5% to 6.5%, cementing TVS Ntorq's leadership in the moto-scooter segment.
PUMA Sports India Pvt. Ltd.
05.2013 - 01.2020
- Progressed across Retail Operations, Consumer Marketing and Brand Leadership roles.
- Led PUMA India's partnership with Virat Kohli, India's most influential athlete and one of the country's biggest celebrities, launching and scaling the one8 (PUMA x Virat Kohli) brand to ~$5M in its first year.
- Led PUMA India's 'SockThem' campaign during the 2019 Cricket World Cup featuring Virat Kohli and Divine(one of India's most influential hip-hop artists) driving the 2nd-highest social share of voice among all tournament campaigns.
- Extended campaign impact through partnership with The Bharat Army (India's largest cricket fan group), engaging 12K+ in-stadium fans and amplifying cultural resonance.
- Built PUMA's running community ecosystem via partnerships with Airtel Delhi Half Marathon and TCS World 10K, deepening grassroots brand connection across major metros.
- Led partnership-driven acquisition programs with Airtel Thanks, Lenovo and TCS, generating ~$850K revenue and acquiring 12K+ new customers across PUMA stores and puma.com.
- Managed lifecycle marketing for a 2.2M customer base, driving retention and engagement through targeted CRM programs.
Business Technology Analyst
Deloitte Consulting India Pvt. Ltd.
06.2009 - 05.2011
- Implemented a Business Intelligence system for a $14B Fortune 500 client across 3 global regions.
- Achieved the highest overall rating among 50 campus hires for overall performance for the year 2009.
Education
PGDM - Marketing
S. P. Jain Institute of Management & Research
MumbaiB.E. - Manufacturing Process and Automation Engineering
Netaji Subhas Institute of Technology
DelhiSkills
- Brand Positioning & Storytelling
- Integrated Campaign Strategy
- Cross-Functional Campaign Leadership
- Influencer & Ambassador Partnerships
- Community & Culture-Driven Marketing
- Retail & Digital Brand Experiences
- Brand Partnerships & Collaborations
Affiliations
- oga & Mindfulness – Certified Yoga Teacher (200-hour training) with an ongoing personal practice; also completed a Vipassana meditation course focused on mindfulness and mental discipline. Endurance Sports – Long-distance running enthusiast; completed events including a Half Marathon and the Bangalore Ultra. Music & Creative Culture – Completed a 1.5-month in-person beginner DJ course, exploring music mixing and electronic music culture.
References
References available upon request.
Timeline
Head, International Brands(Watches)
Titan Company Private Limited
06.2024 - 03.2026
Brand Head, Fastrack
Titan Company Private Limited
06.2022 - 05.2024
Senior Manager, Marketing
TVS Motor Company Limited
09.2020 - 05.2022
PUMA Sports India Pvt. Ltd.
05.2013 - 01.2020
Business Technology Analyst
Deloitte Consulting India Pvt. Ltd.
06.2009 - 05.2011
B.E. - Manufacturing Process and Automation Engineering
Netaji Subhas Institute of Technology
PGDM - Marketing
S. P. Jain Institute of Management & Research