Summary
Overview
Work History
Education
Skills
Websites
PROJECTS
Accomplishments
Timeline
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ABHIPSA DAS

Bhubaneswar,

Summary

Freelance Writer with proven success in conceptualizing, developing, and writing content that engages readers and builds interest brands. Detail-oriented, perceptive, and systematic in reviewing text and updating content. Strong promotional, customer relations, and problem-solving abilities. Well-versed in researching industry-related topics, writing marketing content, and proficient in Microsoft Office, Google Docs and Outlook.

Overview

5
5
years of professional experience

Work History

CONTENT WRITER/COPYWRITER

FREELANCE
Bangalore
02.2021 - Current
  • Developed compelling narratives and tailored content for a wide spectrum of clients encompassing magazines, websites, startups, and NGOs, demonstrating adeptness in crafting diverse messaging styles.
  • Conducted thorough industry research to generate informative, trend-aligned content while adeptly creating and refining target-oriented material, including advertisements, marketing copy, and letters.
  • Adapted tone and messaging to align with specific products and customer personas, leveraging data-driven insights to inform a dynamic and effective writing approach, consistently delivering high-quality content within stringent timelines.

ZONE LEADER

INTERNSHIP | U&I TRUST
Bhubaneswar
08.2020 - 12.2021
  • Led the 'Change the Story' fundraising campaign and the 'Breathe India' project by implementing strategic marketing initiatives to maximize donor engagement and augment campaign visibility.
  • Collaborated with a cross-functional team to create compelling content that resonated with the target audience.
  • Spearheaded recruitment and training initiatives, resulting in a highly skilled and motivated workforce.
  • Leveraged exceptional organizational skills to manage multiple projects simultaneously.
  • Researched and wrote compelling copy that increased organic search engine traffic.
  • Conducted weekly meetings with volunteers to review goals, discuss challenges, and provide feedback on performance.

SOCIAL MEDIA MARKETER AND FUNDRAISER

INTERNSHIP | TODAY'S KALAM FOUNDATION
06.2021 - 08.2021
  • Proficiently coordinated and managed multiple initiatives, ensuring their smooth execution, while developing detailed plans and timelines for fundraising campaigns, resulting in the attainment of fundraising goals through innovative strategies and strengthened donor relationships.
  • Executed dynamic and impactful social media campaigns, driving increased engagement and awareness by creating compelling content and maintaining active channels to effectively engage stakeholders.
  • Implemented data-driven strategies to bolster fundraising efforts, utilizing comprehensive plans and leveraging insights to craft compelling content, engage donors, and drive successful outcomes in fundraising campaigns.

MEDIA TEAM LEAD

INTERNSHIP | CYSD
Bhubaneswar
05.2019 - 06.2019
  • Supported relief efforts during cyclone Fani in Odisha by providing educational aid to underprivileged communities, enhancing their future prospects through fieldwork assistance.
  • Collaborated across departments to ensure cohesive goal alignment, while also contributing to special projects like crafting marketing campaigns and developing impactful presentations.
  • Played a multifaceted role in journalism, encompassing diverse tasks such as crafting online blog entries addressing news developments, conducting interviews to capture quotes, and contributing to news websites through diverse content creation including videos, photo galleries, polls, and assisting senior editors with proofreading, editing, and fact-checking articles.

WEB CONTENT WRITE

INTERNSHIP | Udaan Events
Remote
03.2019 - 06.2019
  • Enhanced and produced engaging content for several magazines and websites, leading to overall brand value and growth
  • Optimized SEO-approved content for startups and utilized effective research techniques to produce well-received content resulting in a stark increase in website traffic and user engagement.

Education

Master of Arts - English Language And Literature

St. Joseph's College Bangalore
07.2023

Bachelor of Arts - English (General)

BJB Autonomous College
07.2021

AISSCE, XII, Science -

DAV PUBLIC SCHOOL, C.S.PUR
05-2018

SSC, X -

DAV PUBLIC SCHOOL, CSPur
05-2016

Skills

  • Business Communications
  • Creative Writing
  • Copywriting
  • Editing and Proofreading
  • Marketing Communications
  • Search Engine Optimization (SEO)
  • Advertising
  • Creative Problem Solving
  • Interpersonal Communication
  • Attention to Detail
  • Content Strategy
  • Web Content Writing
  • Public Relations
  • Generative AI
  • Content Marketing
  • Project Coordination
  • Concept Development
  • Project Management

PROJECTS

1. BreatheIndia Project, U&I Trust

  • Took on the role of a leader for the Chattisgarh+Odisha Zone and was entrusted with the critical responsibility of orchestrating and coordinating the efforts in this region.
  • Tasked with fostering effective communication, reaching out to the community, facilitating collaborative problem-solving, and mobilizing volunteers and resources to work together to support India through its most severe health crisis.

2. Change The Story - Fundraising Campaign, U&I Trust

  • Entrusted with the responsibility of raising funds, and I successfully mobilized approximately 50,000 rupees for our chosen cause.
  • Leveraged my proficiency in Microsoft Excel, and meticulously tracked and managed fundraising data, ensuring transparency and accountability throughout the campaign.
  • Coordinated various aspects of the campaign, from donor outreach to promotional activities, and managed to maintain a seamless campaign workflow.

Accomplishments

  • Earned certificates in Career Essentials in Generative AI, Project Management, Administrative Assistance and Business Management by Microsoft and LinkedIn by Microsoft and LinkedIn.
  • Received a certificate from the National Cadet Corps, India, highlighting leadership skills and commitment to national service.
  • Completed the “Writing that Sells” certificate course from TTT Academy.
  • Earned LinkedIn Skill Assessment badges in Microsoft Excel, Microsoft Presentation, Google Ads, Microsoft Outlook, Microsoft Word, Wordpress, and SEO, showcasing proficiency in essential professional skills.

Timeline

SOCIAL MEDIA MARKETER AND FUNDRAISER

INTERNSHIP | TODAY'S KALAM FOUNDATION
06.2021 - 08.2021

CONTENT WRITER/COPYWRITER

FREELANCE
02.2021 - Current

ZONE LEADER

INTERNSHIP | U&I TRUST
08.2020 - 12.2021

MEDIA TEAM LEAD

INTERNSHIP | CYSD
05.2019 - 06.2019

WEB CONTENT WRITE

INTERNSHIP | Udaan Events
03.2019 - 06.2019

Master of Arts - English Language And Literature

St. Joseph's College Bangalore

Bachelor of Arts - English (General)

BJB Autonomous College

AISSCE, XII, Science -

DAV PUBLIC SCHOOL, C.S.PUR

SSC, X -

DAV PUBLIC SCHOOL, CSPur
ABHIPSA DAS