Marketing Manager
Moldtek Packaging Limited
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Executed advertising and public relations campaigns to generate demand and sales leads.
- Implemented data-driven marketing strategies to track campaign success and refine tactics as needed.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated with design and media teams to develop high-quality creative assets.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Conducted market research to identify new opportunities and target markets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Worked with graphic designers and writers to establish theme and tone for content.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Performed market segmentations, targeting and positioning for each product line.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Developed creative presentations, trend reports, and product data sheets.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Supported in managing budgets and allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Delivered services to customer locations within specific timeframes.
- Gained strong leadership skills by managing projects from start to finish.
