Summary
Overview
Work History
Education
Skills
Accomplishments
Key Projects & Contributions
Value Addition
Certifications & Continuous Learning
Timeline
Generic

Abhirath Singh

Creative Manager And Content Strategist

Summary

Creative Manager with 5+ years of experience with expertise in content strategy, internal communication, and design, backed by a proven track record with global leaders across industries.


Exceptional at executing innovative campaigns, simplifying complex information, and leading strategic initiatives. Adept at enhancing user engagement through AI and prompt engineering, delivering world-class creative solutions.


Equipped to drive improvements in operations, creative development and revenue with hands-on and decisive leadership of team activities and processes.


Leads and manages all facets of design strategy marketing campaigns. Versed in both traditional and digital communications.

Overview

5
5
years of professional experience

Work History

Creative Manager

The Good Edge
02.2019 - Current
  • Directed comprehensive internal marketing campaigns for Amazon Web Services' (AWS) Social Responsibility and Impact team as a Yellow Badge expert, driving strategic global initiatives.


  • Authored insightful global reports for the Boston Consulting Group (BCG), including a significant report on the future of steel and the healthcare landscape in India, impacting industry and policy-making.


  • Revitalized HDFC Ergo's customer communication by simplifying policy documents and external communications, increasing accessibility and customer satisfaction.


  • Managed SBI General Insurance's entire internal communications, producing engaging content and leading corporate film projects.


  • Developed integrated communication strategies for top-tier clients, including Deutsche Bank, SBIGI, DHL, Citibank, and BCG.


  • Have developed and delivered integrated strategies for organizations to resolve communications challenges that were embedded in the business and helped leverage opportunities to build their brand.


  • Have created written and visual content in a multitude of formats ranging from advertising to stakeholder communications that include newsletters, articles, brochures, presentations, audiovisuals and corporate films.


  • Oversaw Design of mailers, and infographics to promote events, products and company updates. Generated multiple daily new blog posts by monitoring industry news and cultivating sources.


  • Wrote quality content and oversaw the creative design of Annual Reports for CRISIL, Jio Financial Services, Reliance Foundation, SBI General Insurance, Inspire Institute of Sport, Edelweiss AMC, Edelweiss Credit, and Edelweiss Alternatives, Axis Bank Foundation, Citibank Citizenship Report, Bajaj Finserv among others.


  • Routinely created social media posts for engagement for clients like DB Tech, Axis Bank Foundation and SBIGI.


  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.


  • Identified appropriate marketing channels and target customers for campaigns.


  • Attracted new clients by creating and implementing innovative marketing strategies.


  • Clients serviced: Amazon Web Services, Disney, Edelweiss Group, Barclays, BCG, Deutsche Bank, Cognizant, Morgan Stanley, Standard Chartered, Aditya Birla Capital, CRISIL, Hindustan Unilever, SBI General, DHL, Citibank, Axis Bank Foundation, ICICI Prudential, Link Group, Reliance Jio, Reliance Foundation, Jio Financial Services, Inspire Institute of Sport, Sanctuary Nature Foundation, Bajaj Finserv, L&T Finance, Track Four Infotec etc.

Education

High School Diploma -

Delhi Public School
Patna
03.2000 - 2013.04

BA LLB - Intellectual Property Rights

School of Law, Christ University
Bangalore
06.2013 - 2018.07

Skills

    Critical and creative thinking

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Accomplishments

  • Secured 'Best Content in Email Marketing Campaign' at the Digital Awards and Summit 2019 for a creative email campaign.


  • Orchestrated 'Pursuit of Ten' for SBIGI, which won 'Best Video Content in an Internal Communication Campaign' at the vIdea Video Media Awards 2020.


  • Contributed to content recognized with a 'Bronze for Best e-zine' at the 59th ABCI Awards 2020.

Key Projects & Contributions

  • Conceptualized and executed an innovative internal marketing campaign for AWS's Global Social Responsibility and Impact team.


  • Lead author of a pivotal BCG report in partnership with Niti Aayog, analyzing India's healthcare sector. The report had a direct impact on policy and central government initiatives.


  • Simplified complex insurance policy language for HDFC Ergo, enhancing customer comprehension and trust.


  • Directed corporate communication strategies, producing engaging content and leading award-winning corporate film projects.


  • Directed internal communication strategies for SBI General Insurance, integrating Internal communications for employees and Stakeholders, engaging blogs, newsletters, and thought leadership articles.

Value Addition

  • Expert in content strategy and execution with a flair for simplifying complex concepts.
  • Proficient in Adobe Creative Suite, Figma, and Canva for design and content creation.
  • Advanced proficiency in AI tools such as OpenAI ChatGPT, Dalle-3, Claude 3, and NLP frameworks for prompt engineering and AI-powered execution.
  • Led training for internal teams on AI and prompt crafting, improving efficiency and model responsiveness.

Certifications & Continuous Learning

  • Active member of AI research and prompt engineering online communities.
  • Regularly conduct brand voice workshops and content guideline development sessions.

Timeline

Creative Manager

The Good Edge
02.2019 - Current

BA LLB - Intellectual Property Rights

School of Law, Christ University
06.2013 - 2018.07

High School Diploma -

Delhi Public School
03.2000 - 2013.04

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Abhirath SinghCreative Manager And Content Strategist