Highly motivated & experienced Ecommerce Specialist with a proven track record of success in driving revenue and customer satisfaction in the B2C & B2B industry for more than 4 years. Skilled in developing innovative strategies to drive traffic, increase conversions, and optimize customer experience.
Hi, I’m
Abhirup Guha
Ecommerce Specialist
GC 61 Saltlake Sector 3 , Kolkata
Summary
Overview
4
years of professional experience
5
Years of Educational Experience
5
Certifications
Work History
Mallcom India Ltd. Kolkata
Senior Executive - Ecommerce
07.2022 - Current
Job overview
- Increasing brand visibility and revenue share on e-commerce channels .
- Managing product listings on own website as well as eCom platforms and work on catalogue specifications, product descriptions, images, and prices .
- Resolving any issues that may arise on e-commerce platforms .
- Promote product discovery across online channels by selecting most relevant search keywords .
- Creating offer codes online to promote sales .
- Ensuring inventory is maintained, update listings based on items that are OOS/discontinued.
- Liaising with the performance marketing team to ensure the sync between ads and listings to optimise marketing efforts .
- Researching industry trends and optimise listings accordingly .
- Preparing weekly/monthly sales reports for all channels based on required matrices .
- Identifying and executing ads/campaigns on different online platforms to increase brand visibility, catalogue width, sales, and profitability .
- Working in tandem with other departments right from design to production to dispatch to maintain perfect fill-rate, relationship with the SPOCs and ideal SOH .
- Working with the marketing team of the platform to identify the correct marketing levers and coordinate, ideate and work with internal marketing team and design team to ensure rightful deployment of assets.
Redplum Private Limited (Blue Tea)Kolkata
Executive - Ecommerce
11.2021 - 04.2022
Job overview
- Amazon Account Management for 14 countries
- Handling Listing , Cataloguing, stock maintenance, pricing, discounts & coupons
- Running Digital ads for Website
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Incorporated e-commerce objectives in social media platform management.
INYT Technologies Private Limited (Tablt Pharmacy)Kolkata
Digital Marketing Executive
12.2019 - 11.2021
Job overview
- Increased brand awareness through creation and management of social media channels, boosting social media engagementN%
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Created email blast campaigns to target key customers.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email , sms & WhatsApp campaigns to increase open and click-through rates.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
INYT Technologies Private Limited (Tablt Pharmacy)Kolkata
Marketing Intern
06.2019 - 12.2019
Job overview
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Helped with planning and hosting of marketing events.
- Contributed to mock-ups, email campaigns, and social media content.
- Collaborated with team members to help expand marketing channels.
- Performed office administrative duties to enhance team cohesiveness.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Participated in brainstorming meetings to develop marketing collateral.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Education
West Bengal University of TechnologyKolkata
Master of Business Administration - MBA from Marketing/Marketing Management
04.2021 - 05.2023
University Overview
Techno India Institute of Technology
Bachelor of Business Administration - BBA from Business Administration and
Management
01.2017 - 04.2020
University Overview
Techno India Institute of Technology
Bachelor of Technology - BTech from Electrical and Electronics Engineering
01.2015 - 04.2017
University Overview
I dropped out engineering after 2 years due to low grades and non-interest in the subject and shifted
Bharatiya Vidya Bhavan's
Higher secondary from Science
04.2001 - 04.2015
University Overview
Skills
Product Management - Website Other Ecommerce Platforms
undefinedCertification
Online Marketing Foundations (2018) - LinkedIn ID - AVOlY1RDgWoVfafXTbgYC3KTtLUS
Achievements
Achievements
- Employee of the month as a intern at INYT Technologies Private Limited for the outstanding performance on the month of October'2019
- Star Performer of the Month at Mallcom India Limited for the outstanding performance of bringing the highest revenue from Ecommerce on the month of August'2023
Timeline
Flipkart Advertising Certification - Flipkart
06-2023
Senior Executive - Ecommerce
Mallcom India Ltd.
07.2022 - Current
Certified E-Commerce Consultant - eMarketing Institute ID - CERT001825395-EMI
04-2022
Executive - Ecommerce
Redplum Private Limited (Blue Tea)
11.2021 - 04.2022
West Bengal University of Technology
Master of Business Administration - MBA from Marketing/Marketing Management
04.2021 - 05.2023
Simplified Lead Generation - Meta ID - 57796373
09-2020
Fundamentals of Digital Marketing - Google Digital Garage ID - K5K LMR 359
07-2020
Online Marketing Foundations (2018) - LinkedIn ID - AVOlY1RDgWoVfafXTbgYC3KTtLUS
04-2020
Digital Marketing Executive
INYT Technologies Private Limited (Tablt Pharmacy)
12.2019 - 11.2021
Marketing Intern
INYT Technologies Private Limited (Tablt Pharmacy)
06.2019 - 12.2019
Techno India Institute of Technology
Bachelor of Business Administration - BBA from Business Administration and
Management
01.2017 - 04.2020
Techno India Institute of Technology
Bachelor of Technology - BTech from Electrical and Electronics Engineering
01.2015 - 04.2017
Bharatiya Vidya Bhavan's
Higher secondary from Science
04.2001 - 04.2015
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