Abhishek Anand

Shopify Store Setup:
• Built and deployed high-conversion Shopify stores utilizing Online Store 2.0 (OS 2.0) frameworks.
• Customized themes using JSON templates and meta-fields to create scalable product collections and dynamic brand storytelling layouts.

Product Configuration:
• Optimized backend operations by managing large-scale product imports and data mapping via CSV.
• Handled advanced variant configuration, including custom attributes for signature editions and specialized fulfillment logic to ensure data integrity.

Landing Page Design:
• Designed and optimized custom landing pages focused on Conversion Rate Optimization (CRO) for email capture, seasonal promotions, and early-access launches.
• Modified theme code to integrate brand-specific design elements, ensuring a seamless UI/UX across the storefront.

Fulfillment & Operations:
• Managed the end-to-end technical setup for shipping zones, localized rates, and payment gateway preferences.
• Configured automated dropshipping workflows and DDP (Delivered Duty Paid) settings for streamlined international commerce.

Quality Assurance:
• Conducted comprehensive store audits and User Acceptance Testing (UAT) to ensure functional parity across mobile and desktop.
• Monitored store health and proactively resolved technical bottlenecks and checkout friction points.

Mockups & Photography:
• Directed product photography workflows to maintain visual consistency across the digital catalog.
• Created high-fidelity digital mockups with precise scaling and technical specs to enhance product presentation.

Multi-Brand Operations Management:
• Directed end-to-end e-commerce operations for three distinct brands: American West Jewelry (AWJ), Gemistry, and ByGoldGirl.
• Expertly managed cross-platform product syndication across Shopify, Amazon USA, and diverse global marketplaces, ensuring data synchronization and brand consistency.

Advanced Theme Development & Migration:
• Executed a major Shopify Theme Migration for AWJ, upgrading the architecture from V.10 to V.15 while maintaining custom functionality and design integrity.
• Performed deep-level theme customizations by modifying liquid code and schema to implement bespoke features tailored to specific brand requirements.

Technical Integrations & API Implementation:
• Developed and integrated advanced frontend features, including a custom sorting system powered by the Yotpo API to display products by highest-rated reviews.
• Implemented and configured a suite of third-party applications from the ground up to extend store functionality and improve the customer journey.

Inventory & Performance Optimization:
• Managed Inventory Lifecycle Optimization across all three brands, monitoring stock levels and sell-through rates to prevent stockouts and overstocking.
• Refactored legacy theme code to improve site performance, resulting in faster load times and a more responsive user interface.

E-commerce Strategy & Operations:
• Strategy & Growth: Spearheaded e-commerce initiatives to drive online sales, focusing on improving the end-to-end customer journey and site performance.
• Catalog Management: Managed a high-volume catalog of 20,000+ products, overseeing data accuracy, SEO-optimized descriptions, and image asset optimization.
• Operational Efficiency: Streamlined backend workflows for order processing and inventory tracking, and developed Standard Operating Procedures (SOPs) to scale team efficiency.

Vendor & Partner Relations:
• Onboarding & Integration: Built a robust vendor network by facilitating seamless onboarding and technical integration into the e-commerce ecosystem.
• Relationship Management: Acted as the primary liaison for vendor support and managed complex payout cycles to ensure compliance and maintain partner trust.

Data-Driven Optimization & Leadership:
• Analytics & KPIs: Leveraged data to identify conversion bottlenecks and generated actionable reports to inform long-term strategic decisions.
• Team Leadership: Mentored team members on e-commerce best practices and collaborated closely with marketing teams to align website optimization with active campaigns.

Marketplace Strategy & Growth:
• Multi-Channel Expansion: Directed sales strategy and end-to-end product launches across India's leading marketplaces, including Amazon India, Flipkart, Myntra, Nykaa, and Tata CLIQ.
• Revenue Optimization: Developed and executed high-impact growth strategies, utilizing coupon campaigns and promotional events on Amazon Seller Central and Flipkart Seller Hub to drive customer acquisition.
• Marketplace SEO: Leveraged Amazon Brand Analytics and platform-specific keyword research to improve organic search rankings and product discoverability across all Indian e-commerce channels.

Content & Visual Merchandising:
• Catalog Integrity: Managed real-time content updates across all digital storefronts to ensure accurate pricing, specifications, and brand voice.
• Amazon A+ Content: Designed and managed A+ Content (EBC) on Amazon to enhance product storytelling and increase conversion rates.

Market Analysis & Operations:
• Competitive Intelligence: Conducted deep-dive competitor pricing audits and market trend analysis to inform dynamic pricing strategies and stay competitive in the Indian e-commerce landscape.
• Operational Logistics: Managed day-to-day backend operations, including inventory forecasting to prevent stockouts and overseeing the return/refund processing workflow.

Marketplace Operations & Growth:
• Listing Management: Created and updated product listings across multiple marketplaces, focusing on clear descriptions and SEO to help products show up better in search results.
• Product Launches: Handled the setup and launch of new products on various platforms, managing the process from the first upload to the initial sales push.
• Promotions: Ran seasonal sales and discount campaigns on marketplaces to help increase brand visibility and meet monthly sales goals.

Catalog & Returns Management:
• Content Accuracy: Kept a close eye on product data across all sites to make sure pricing and information were always accurate and up to date.
• Myntra Operations: Took the lead on managing returns and refunds specifically for Myntra, working through their system to resolve issues quickly and keep the seller rating high.
• Stock Coordination: Tracked inventory levels daily to make sure we had enough stock to meet demand without running into stockouts.

Awarded a Bachelor of Technology (B.Tech) degree with a CGPA of 7.56.