Abhishek Anand
Bangalore
Summary
Results-driven Campaign Marketing Manager with expertise in leading multi-channel marketing initiatives and optimising strategies for international growth. Skilled in email marketing, campaign management, and utilising CRM systems to enhance customer engagement. Experienced in executing innovative campaigns through collaboration with cross-functional teams. Focused on leveraging analytics and brand management to drive strategic marketing efforts.
Overview
1
1
Certification
14
14
years of professional experience
Work History
Campaign Marketing Manager
LEBARA Media Services Private Limited
05.2024 - Current
- Led the development, optimization, and scaling of multi-channel marketing campaigns, ensuring alignment with business objectives and brand strategy.
- Defined campaign objectives, success metrics, and KPIs, tracking performance and impact across the customer lifecycle.
- Designed advanced campaign segmentation strategies, including target audience definition, exclusion logic, and eligibility rules to maximize relevance and performance.
- Integrated new campaigns seamlessly into the existing campaign ecosystem, maintaining consistency and operational efficiency.
- Identified new campaign opportunities, evaluating potential impact through data-driven insights to inform strategic decisions.
- Collaborated closely with cross-functional stakeholders (CRM, analytics, brand, technical teams) to plan, align, and execute campaigns effectively.
- Created and owned campaign content across SMS, email, and push notifications, ensuring consistency with brand tone and messaging guidelines.
- Briefed translation agencies to support multilingual campaign execution across international markets.
- Coordinated with brand and design teams to ensure campaign creatives, assets, and visual consistency aligned with brand guidelines.
- Worked in partnership with campaign execution and CRM analytics teams, leveraging insights from Adobe Campaign Management tools and Power BI reports to refine strategy and improve outcomes.
- Maintained strategic focus on campaign planning and creative excellence, collaborating with technical and analytics teams for effective execution and reporting.
- Built and managed HTML email templates using drag-and-drop marketing tools, enabling efficient and scalable email execution.
- LEBARA was founded in 2001 by three entrepreneurs with a vision to make international communication affordable. Disrupting the European telecom industry, Lebara pioneered low-cost international calling and has since evolved into a leading provider of high-value SIM-only mobile plans. Operating on the Vodafone network, Lebara offers reliable connectivity, competitive pricing, and customer-centric services with no annual price rises since 2020. Today, Lebara serves over 3 million customers in the UK and operates across multiple European markets, with additional presence through brand license partners globally, consistently positioning itself as the smarter, value-driven choice in telecommunications.
Campaign Consultant
Adobe Inc.
11.2022 - 04.2024
- End to end development and deployment of different campaigns on multiple surfaces in Adobe campaign (Adobe Campaign Classic, Sophia). Working directly with stakeholders to create the strategies and get the requirements of new campaigns.
- Working on Campaigns with different Adobe campaign capabilities like A/B testing and Dynamic content methodology. Set up of a Sandbox Adobe campaign instance for innovation and experimentation.
- Created documentation for personalisation and lead nurturing strategies using Adobe campaign triggers for Sophia.
- Migrated current innovations to AWS VPC, enhancing latency and optimisation. Produced campaign reports in Power BI based on open/click data while exploring B2C opportunities with Adobe Campaign.
- Adobe originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Management.
Manager - Email Marketing
Angara E Commerce Pvt. Ltd.
06.2022 - 09.2022
- Angara E Commerce Pvt. Ltd. is a fast-growing e-commerce company. It is a subsidiary company of Angara Inc (Headquarters - Los Angeles, CA), world’s one of the leading e-tail portals of Precious and Semi-Precious coloured Gemstone and Diamond jewellery. Angara Inc. was founded in the year 2005 by Mr. Ankur Daga with strong support from four leading Venture Capitalists - Rosy Blue, Kuwayama Group, Allied Gems & J.B. Brothers - all are global leaders in manufacturing/trading of high-quality gemstone and gemstone jewelry. In the span of ten years, Angara has grown as one of the dominant players worldwide in the online gemstone jewelry market. Shipping for more than 64 countries worldwide, the company is expanding its reach across the globe.
- Tracked, analysed and reported metrics of email campaign performance, providing recommendations for improvement. A/B tested subject lines and creative, integrating successful attributes into future email campaigns.
- Planned, executed and experimented with multi-touch email campaigns, increasing sales funnel velocity and opportunity conversion while coordinating with third-party publications for paid email campaigns.
- Implemented automated nurture and drip campaigns, enhancing subscriber engagement.
- Managed CRM and marketing tools to trigger proper workflows for email actions, including automated confirmations and notifications.
- Use UTM tracking & review email heatmaps for improved email performance. Create and maintain email marketing calendar.
- Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over-emailing. Ensure we keep our email sender score/domain authority within recommended levels.
- Create and implement email policies and best practices.
- Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs and recipients unlikely to engage.
- Ensure that email template is visually compelling and on brand, with appropriate communication.
- Work with internal teams to make sure content is relevant and meaningful.
Manager - Email Marketing
Xplore -Tech Services Pvt. Ltd.
Kolkata
09.2018 - 04.2022
- Led cross-functional team for execution of online market strategy, content strategy including email campaign management, web analytics and management reporting and online brand protection.
- Leading total email marketing operations with key account management team and with the clients to launch new campaigns.
- Proactively worked with clients, helped them to achieve greater ROI by optimizing the campaigns.
- Working with Design and content team for promotional creative, Newsletters, Landing Pages, configuration optimizes existing creative, targeting, data monitoring, scheduling, tracking, testing, and deployment etc.
- Tracked marketing performance to measure ROI and inform budget allocation.
- Onboarded new clients through market research, identifying opportunities in sales and marketing.
- Preparing of Sales, Budget Reports & Marketing planning according to client’s requirements.
- Day to day communication with the brand representatives, taking feedback and notes and updating in FEMS CRM.
- Collaborated with GRC to ensure compliance with company brand guidelines.
- Handling all responsibility to grow our business and pulling user engagement on our internal projects.
- As an inbound and outbound call centre company, Fusion ensures the best-in-class service delivery across all communication channels in over 40 languages, building a strong connection between the brand and its customers.
Manager – Email Marketing
Inspire Lab
Hyderabad
06.2016 - 08.2018
- Working closely with the key account management team and clients to launch new campaigns.
- Collaborated with clients to optimise campaigns, resulting in improved ROI.
- Drove new customer acquisitions and enhanced website ad content through targeted campaigns, managing campaign platform to expand subscriber database.
- Working with the design and content team for promotional creative, Newsletters, Landing Pages, configuration optimises existing creative, targeting, data monitoring, scheduling, tracking, testing, and deployment etc.
- Working with the design and content team for promotional creative, Newsletters, Landing Pages, configuration optimises existing creative, targeting, data monitoring, scheduling, tracking, testing, and deployment etc.
- Prepared sales and budget reports and planned marketing strategies aligned with client requirements.
- Onboarding a new client by aggressive market study, identifying the new opportunities in sales & marketing.
- Working closely with the key account management team and clients to launch new campaigns.
- Day to day communication with the brand representatives, taking feedback and notes and updating in Smart touch CRM system.
- Working closely with GRC (Governance, risk management, and compliance) by company brand guidelines.
- Inspire Lab set its wings in the Coupon industry, Affiliate Marketing and Digital Marketing and offers wide marketing solutions for some of the world’s leading brands like GrabOn, Fashionlady & Sellers Commerce.
Executive – Digital Marketing
Aptroid Technologies
Hyderabad
01.2015 - 05.2016
- Led cross-functional team for execution of online market strategy, content strategy including email campaign management, web analytics and management reporting and online brand protection.
- Executed targeted campaigns to acquire new customers and improved ad content on the website. Managed the campaign management platform and expanded the subscriber database.
- Proactively worked with clients, helped them to achieve greater ROI by optimizing the campaigns.
- Tracked marketing performance to evaluate ROI and inform strategic budget investment.
- Onboarded new client through comprehensive market study, identifying new sales and marketing opportunities.
- Collaborated with key account management team and clients to launch new campaigns successfully.
- Preparing Sales, Budget Reports & Marketing planning according to client’s requirements.
- Working with Design and content team for promotional creative, Newsletters, Landing Pages, configuration optimizes existing creative, targeting, data monitoring, scheduling, tracking, testing, and deployment etc.
- Day to day communication with the brand representatives, taking feedback and notes and updating in Aptroid CRS system.
- Working closely with GRC (Governance, risk management, and compliance) per company brand guidelines.
- Aptroid set its wings in the Lead Generation, Email Marketing, Affiliate Marketing and Social Media Management and offers wide marketing solutions for some of the world’s leading brands.
Digital Marketing Associate
Zeta Interactive
Hyderabad
10.2012 - 12.2014
- Job involves planning and deploying email marketing campaigns for the key brands like SONY, HBO, TIMES, At&T, Amex, Blaze, NatGeo etc.
- Provide end-to-end email marketing services to the clients and help them to create a responsive creative design.
- Managed multiple accounts, ensuring timely deployment of campaigns to meet client deadlines.
- Monitor user activity, analyze performance, identify areas of improvement, & recommend ways to increase user interaction.
- Conducted A/B tests on email campaigns and offers to optimise performance.
- Qualitative analysis on the creative like following CAN Spam Act, checking spam words etc.
- Work closely with the deliverability team and resolve the delivery issues and work with clients on any tweak if need be.
- Collaborated with Account Management team in weekly calls to assess campaign performance and strategise for upcoming schedules.
- Preparation of Weekly/Monthly Marketing level dashboards for an ease in understanding of the metric level campaigns and their performance.
- Tracked and analysed CTR, CPA, ROI, and other key metrics to identify performance trends and inform future campaigns.
- Handling of complex projects, campaigns, automation jobs/setups and various inbound/outbound outflows.
- Implementing new initiatives. Campaigns (static and dynamic) planning and execution.
- Coordinate with different departments for the smooth ongoing process and error-free operations.
- Coordinating activities of the clients without any issues and making them run towards their business requirements enhance their usage of the tools to maximum extent.
- Achieved customer centricity by taking efficient calls and providing extensive online help to customers while effectively answering client queries.
- Documentation of the individual projects, recording the customer creation profiles, and project flows.
- Timely guidance to the clients and review the status with the account directors.
- Initialization of new feature requirements and work with the leads on accomplishing.
- Handling new client enquiries and acting as the face of the business.
- Verifying the sending domains, tracking domains, and response domains if they were listed in spam house and work on delisting or changing accordingly.
- Provided training sessions for new resources to ensure effective utilisation.
- The Company’s set of proprietary assets and capabilities powers ‘end-to-end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Education
Master of Computer Science -
SAM University
01-2013
Bachelor of Economics (BA) -
B.R.A. University
Bihar01-2009
senior secondary -
BIEC
Patna01-2006
10th -
BSEB
Patna01-2003
Skills
- Email Marketing
- Campaign management
- Campaign Development
- Campaign Analysis
- Analytics & Reporting
- Lead Generation
- CRM/Sales
- Salesforce
- Pardot
- Marketo
- Eloqua
- Campaign Monitor
- MailChimp
- Klaviyo
- Zeta Mail
- SendGrid
- Amazon SES
- Adobe Campaign
- Data Management
- Social media management
- ABM (LinkedIn)
- Brand Management
Certification
- DCA, Nice Computers, 2004-01-01
- Diploma in web designing and development (HTML, CSS, Graphics designing), Arena Multimedia, 2011-01-01
- Certification in Digital Marketing, Digital Nest, Hyderabad, 2016-01-01
Personal Information
- Father's Name: Bipin Prasad
- Notice Period: i can join immediately.
Timeline
Campaign Marketing Manager
LEBARA Media Services Private Limited
05.2024 - Current
Campaign Consultant
Adobe Inc.
11.2022 - 04.2024
Manager - Email Marketing
Angara E Commerce Pvt. Ltd.
06.2022 - 09.2022
Manager - Email Marketing
Xplore -Tech Services Pvt. Ltd.
09.2018 - 04.2022
Manager – Email Marketing
Inspire Lab
06.2016 - 08.2018
Executive – Digital Marketing
Aptroid Technologies
01.2015 - 05.2016
Digital Marketing Associate
Zeta Interactive
10.2012 - 12.2014
Master of Computer Science -
SAM University
Bachelor of Economics (BA) -
B.R.A. University
senior secondary -
BIEC
10th -
BSEB