Abhishek Anand
Kolkata
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Skillenable Edutech Pvt Ltd
05.2024 - Current
- Increased monthly lead generation from 5,000 to 11,000 through optimized Google and Meta Ads, achieving a 32% conversion rate (up from 23%)
- Grew Instagram following from 7,400 to 74,000, with monthly views up from 84K to 22 million, and engagement rate from 1.75% to 22.11%
- Expanded YouTube subscriber base from 300 to 2,400 with targeted content strategies
- Spearheading affiliate marketing initiatives to expand sales channels and market reach.
Digital Marketing Manager
ICE Institute
08.2023 - 05.2024
- Scaled monthly lead generation from 5,000 to 15,000 with a 70-30 Google-Meta Ads split, while reducing CPL from ₹350 to ₹170 (Google) and ₹250 to ₹80 (Meta)
- Implemented Zoho CRM with MIS tracking for conversion and LC ratios, enhancing lead follow-up and nurturing processes
- Delegate tasks to the team, including design projects, campaign reporting, and other relevant assignments.
Digital Marketing Manager
Loombiz Consultancy
01.2021 - 07.2023
- Led a team of 25 across various digital roles, managing 350+ client campaigns and improving retention rate from 21% to over 78%
- Partnered with an external agency and influencers to boost lead generation and strengthen brand visibility
- Used video marketing strategically, building customer trust and increasing retention through engaging brand-aligned content
- Handled a budget of Rs
- 3 cr per month.
Digital Marketing Executive
VoiceTree Technology
01.2015 - 01.2021
- Created, edited, and optimized video content across platforms, reaching 20 million viewers monthly with an 11% engagement rate, driving a 24% conversion rate
- Used data-driven insights to refine video marketing campaigns, achieving a 35% increase in campaign success metrics within a 10-15 lakh monthly budget
- Collaborated with cross-functional teams to produce high-quality, brand-aligned videos, boosting engagement rates by 11% and conversion rates by 24%
- Maintained relationships with stakeholders, enhancing collaboration and maximizing campaign impact with updated digital marketing strategies.
Creative Designer
Flaberry Technology
08.2014 - 01.2015
- Created visually captivating designs for various digital and print materials, including illustrations, logos, brochures, banners, and social media graphics
- Translated creative briefs into visually compelling designs that effectively communicated key messages
- Ensured brand consistency across all projects and met deadlines
- Stayed updated with industry trends and design techniques, leveraging graphic design software such as Adobe Creative Suite
- Actively participated in brainstorming sessions and incorporated feedback and revisions to refine designs
- Demonstrated exceptional attention to detail, effective time management, and strong communication skills
- Proficient in design principles, typography, color theory, and layout techniques
- Knowledgeable in web design, UI/UX principles, and video editing software.
Education
B.Sc in Multimedia and Animation -
BIT Mesra, Extention branch
01.2013
Skills
- SEO
- Google Ads
- Facebook Ads
- Google Analytics
- Teamwork
- Adaptability
- Creativity
- Critical Thinking
- Leadership
- Strategic Communication
- Proactive Listening
- Market Analysis
- Audience Engagement
- KPI Monitoring
- New Business Development
- Sales Planning
- Optimizing ROI
- Web Analytics
Certification
- Google Adwords, Google, 2023
- Google Analytics, Google, 2023
- Diploma in Digital Marketing, Shaw Academy(Upskillist), 2015
Timeline
Digital Marketing Manager
Skillenable Edutech Pvt Ltd
05.2024 - Current
Digital Marketing Manager
ICE Institute
08.2023 - 05.2024
Digital Marketing Manager
Loombiz Consultancy
01.2021 - 07.2023
Digital Marketing Executive
VoiceTree Technology
01.2015 - 01.2021
Creative Designer
Flaberry Technology
08.2014 - 01.2015
- Google Adwords, Google, 2023
- Google Analytics, Google, 2023
- Diploma in Digital Marketing, Shaw Academy(Upskillist), 2015
B.Sc in Multimedia and Animation -
BIT Mesra, Extention branch
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