ABHISHEK ARORA
Faridabad
Summary
- Experienced product planning and management professional with 14 years of expertise in market research, product validation, and performance analysis. Holds a Bachelor of Engineering in Mechanical Engineering and an MBA, demonstrating strong analytical and strategic skills. Proven track record in launching successful products that meet market needs, and drive growth.
- Results-driven Chief Manager at M/s Escorts Kubota Ltd, specializing in product planning and management, with a proven track record of optimizing product strategies that enhance market positioning. Demonstrated expertise in cross-functional team leadership and data analysis.
- Proficient in product establishment through a GTM (Go To Market) plan for every new product.
- Devised product/positioning strategy based on target competition, which includes a definition of market size, segments, and trends affecting product needs and usage.
- Field performance trials on dry land, wet land, and commercial application trials.
- Responsible for the resolution of field issues related to the new product.
- Making the new product service ready for seeding new products.
Overview
15
15
years of professional experience
Work History
Chief Manager (Product Planning & Management)
ESCORTS KUBOTA LIMITED
07.2019 - Current
- Studying the market dynamics, opportunities and end user requirement, bench mark comparison, understanding operating practices and market research
- Devised product /positioning strategy based on target competition, which includes a definition of market size, segment and trends affecting product needs and usage
- Financial feasibility and business case approval from senior management, project commencement, participation in concept finalization, specification, proto, pilot & validation
- Benching marking Dealer Net Price DNP &Customer Net Price CEP
- Design reviews with internal team for finalize design/concept point of view of Serviceability and Accessibility
- Benchmarking trails with competitor’s tractors at Hissar and at different states of India before launching new Tractors
- Product testing & performance analysis of new & renewed products of our as well as competitor
- Product costing /pricing with strategic study of competitors
- Handle pricing of new product & Brand marketing
- Handle ORC /CFT related to new models related to projects
- Product strategic and market plan for the product line, including definition of market size, segments and trends affecting product needs, usage & customer practice
- Conduction various field trail & testing of new & modified product to be introduced in the market as well as compare also
- Sales talk preparation (FAB-feature, Advantage& benefit, WBM-Why Buy Me), sales training, launch of products
- Market the legacy product end to end by working on the feedbacks from the markets and providing solution
- Consumer behavior mapping/consumer research/consumer surveys, interpreting market research and customer trends and feedbacks
- Coordinate with design team for product improvement on regular basis
- Launching New Product with Sale & service Team
- Field surveys to know about customer requirements, application & customer requisition
- Detection of new agricultural equipment to improve farm mechanization
- Communication to marketing teams about existing product improvements & new features
Deputy Manager (Product Management)
SONALIKA INTERNATIONAL TRACTOR PVT. LIMITED
07.2016 - 06.2019
- Responsible for all types of survey like competitor’s product survey, Customers survey for new requirements
- Design Reviews with Internal team for finalize design/concept point of view of Serviceability and Accessibility
- Benchmarking trails with competitor’s tractors at HQ and at different states of India before launching new Tractors
- Solve all types of service complaint first 500 Hours related to New product
- Product positioning as per customer application, requisition and competitions
- Product testing & performance analysis of new & renewed products of our as well as competitor
- Handle ORC /CFT related to new models related to projects
- Handle pricing of new product & Brand marketing
- Product strategic and market plan for the product line, including definition of market size, segments and trends affecting product needs, usage& customer practice
- Conduction various field trail & testing of new & modified product to be introduced in the market as well as compare also
- Sales stock preparation (FAB-feature, Advantage& benefit, WBM-Why Buy Me), sales training, launch of products
- Market the legacy product end to end by working on the feedbacks from the markets and providing solution
- Consumer behavior mapping/consumer research/consumer surveys, interpreting market research and customer trends and feedbacks
- Coordinate with design team for product improvement on regular basis
- To attend customer feedback survey for product improvement & product Validation
- Communicate the valve proposition of the products to the sales team & develop the sales promotion tools that support selling process
- Field surveys to know about customer requirements, application & customer requisition
- Launching New Product with Sale & service Team (SIKANDER SERIES)
- Communication to marketing teams about existing product improvements & new features
Senior Engineer Product Management
CASE NEW HOLLAND FIAT INDIA PVT LIMITED
02.2013 - 07.2016
- Providing value added customer service and ensuring total satisfaction
- Responsible for all types of survey like competitor’s product survey, Customers survey for new requirements
- Seeding of the pre-series tractors to particular market
- Benchmarking trails with competitor’s tractors at HQ and at different states of India before launching new Tractors
- Field surveys to know about customer requirements, application & customer requisition
- Ensuring effective management of warranty related issues and coordinating between the regional office and Service Head Quarter for warranty administration
- Monitoring new product performance and giving modification related information to Plant according to Market need
- Analysis of problems coming in the field & reporting to the plant in failure analysis of vehicle
- Training to Dealers mechanics on product improvements & latest developments, modifications, dos & don’ts etc
- Training of new Product to Area Office Sales Staff
- Design Reviews with Internal team for finalize design/concept point of view of Serviceability and Accessibility
- To attend customer feedback survey for product improvement & product Validation
- Customer complaints analysis and initiate corrective action: Accumulation of the customer complaints
- Analyze the problems and providing necessary solution for the reported problems and the required improvements to suit the customer’s delight
- Collecting data on repeat jobs/ other specific complaints & conceptualizing and implementing measures for rectifying the problem
- Training Hands on experience in conducting programs to enhance operational efficiencies of workforce focusing on technical & customer care aspect
- Launching New Product with Sale & service Team (creeper tractor)
Product Marketing
ESCORTS KUBOTA LIMITED
09.2010 - 02.2013
- Product strategic and market plan for the product line, including definition of market size, segments and trends affecting product needs, usage& customer practice
- Benchmarking trails with competitor’s tractors at HQ and at different states of India before launching new Tractors
- Product positioning as per customer application, requisition and competitions
- Product testing & performance analysis of new & renewed products of our as well as competitor
- Handle ORC /CFT related to new models related to projects
- Handle pricing of new product & Brand marketing
- Conduction various field trail & testing of new & modified product to be introduced in the market as well as compare also
- Sales stock preparation (FAB-feature, Advantage& benefit, WBM-Why Buy Me), sales training, launch of products
- Market the legacy product end to end by working on the feedbacks from the markets and providing solution
- Consumer behavior mapping/consumer research/consumer surveys, interpreting market research and customer trends and feedbacks
Education
B.E - Mechanical
BSAITM
Faridabad01.2009
12th - Science
S D Public School
Delhi01.2004
Skills
- Market analysis
- Product strategy
- Financial analysis
- Project management
- Product testing
- Pricing strategy
- Sales training
- Team collaboration
- Benchmarking analysis
- Innovation management
Languages
- English
- Hindi
- Punjabi
Personal Information
- Father's Name: Sh. P C Arora
- Date of Birth: 06/09/86
Accomplishments
- Excellence awards: innovation FY 23
- Excellence awards - Market Growth FY 24
Timeline
Chief Manager (Product Planning & Management)
ESCORTS KUBOTA LIMITED
07.2019 - Current
Deputy Manager (Product Management)
SONALIKA INTERNATIONAL TRACTOR PVT. LIMITED
07.2016 - 06.2019
Senior Engineer Product Management
CASE NEW HOLLAND FIAT INDIA PVT LIMITED
02.2013 - 07.2016
Product Marketing
ESCORTS KUBOTA LIMITED
09.2010 - 02.2013
B.E - Mechanical
BSAITM
12th - Science
S D Public School
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