Hi, I’m
Abhishek Baraik
Product Manager
Summary
Experienced and highly determined Product Manager passionate about developing innovative methods to drive sales. With 6+ years of work experience, Specializes in leading teams through product management, product design, setting up product roadmap and timelines and leveraging latest technology such as IOT/LLMs/Gen AI. Comfortable working in fast-paced and deadline-driven environment. Currently working to enhance customer experience by solving Size and Fit issue which they face on the ecommerce platform.
Overview
6
years of professional experience
2
Languages
Work History
Amazon
Product Manager, Size and Fit
7 2021 - Current
Job overview
- Improved Size & Fit detail page experience, helping customers to purchase products of right size and fit
- Enhanced Size Variation experience for 100+ Product Types in 9 Countries,by standardizing Size information across the catalog causing $150M OPS uplift
- Spearheaded the creation of detailed user guides and launched size accordion for enhanced Size and fit purchase experience
- Saved $90M world wide by reducing size driven customer returns; worked with Engineering team to build pipeline for standardizing size display
- Increased product search discoverability by 40% with the implementation of new size and fit filter options & enhanced product tagging accuracy to filters by 30%
- Built Text based and Image based models which use LLMs/Generative AIs to Improve size data quality on detail page from 30% to 80%
- Led a team of 6 to benchmark best in class websites to compare size experience with Amazon for 20 Countries.
Amazon
Category Business Development Manager, Beauty
05.2020 - 06.2021
Job overview
- Manage business for Key D2C brands in beauty category with INR180+Cr annual business, maintain relationships and help them to grow their sales on Amazon
- Managed 3P beauty sale events: Diwali Sale, Brand Days, Wardrobe refresh sale, Valentines sale etc
- Secured marketing investment from brands exceeding INR 3 Cr for FY 20-21 for Beauty Amazon
- Exceeded Gross Merchandise Sales (GMS) goals, achieving 102% during the Freedom Sale '21 and 98% during the May-21 ART for 3P beauty
- Contributed to Amazon's success by ensuring competitive prices for over 80% of the product selection
- Led marketing initiatives for 3P Softlines business: Social media marketing, Emerging label brands, Traffic monitoring
Samsung India (Internship)
Product Manager Marketing, Retail Intelligence (RI)-SAMSUNG NEXSHOP
05.2019 - 06.2019
Job overview
- Summer internship- Product Manager Marketing ,Retail Intelligence (RI)-SAMSUNG NEXSHOP Responsibility Build a retail intelligence connected stores model for Samsung Exclusive Retail stores to improve sales and operational efficiency
- Awarded Pre-Placement Offer (Offered 1/ 2 out of 5 interns) for working in RI Marketing project
- Improved sales conversion rate of a Retail store by 18.64% (INR 10+lakh) using Retail Intelligence
- Designing RI model for exclusive smartphone channel which detects a problem, flags the problem, suggests possible reasons to concerned Area Manager for action and escalates if not resolved
- Enable RI system to greet and suggest the customers at arrival about the product offerings within store
- Designed dashboard to track store's operational efficiency, sales, loyalty program and digital marketing Marketing
- Prepared marketing toolkit for launching flagship products and solving marketing problems and drafted the Business
- Led 3 teams (Marketing, Business Intelligence and R&D-SDS) involving 10+ members for building RI system
- Charted the roadmap and timelines for the development of Retail Intelligence model across 750+ stores in India
GREAVES COTTON LTD.
Assistant Manager, Engine Design, 3 Wheeler
07.2016 - 05.2018
Job overview
- Responsibility Design and ownership of new gears, connecting rod and crankshaft along with their drawing release
- Collaborated with a German Consultant firm IAV for components of the new BS6 engine project worth INR 9cr
- Supervise a team of 5 CAD engineers for the development of 3D models and 2D drawings for manufacturing
- Saved annual INR30Lby design & process optimization by reducing weight of the engine for lowering cost
- Improved the operational efficiency by releasing drawings through Product Lifecycle Management
- First time right in design of new gears which passed from design to testing stage post beta release.
Education
Indian Institute of Management(IIM), AhmedabadAhmedabad, India
MBA from Business Administration And Management
04.2001
Indian Institute of Technology(IIT),RoorkeeRoorkee
Bachelor of Technology from Production And Industrial Engineering
04.2001
JVM ShyamaliRanchi, India
from Class 12
04.2001
University Overview
- Final Grade: 91%
JVM ShyamaliRanchi, India
from Class 10
04.2009
University Overview
- Final Grade: 95%
Skills
Product Management
References
Program Manager, Amazon, +91-8152991159, satpalaz@amazon.com
Timeline
Category Business Development Manager, Beauty
Amazon
05.2020 - 06.2021
Product Manager Marketing, Retail Intelligence (RI)-SAMSUNG NEXSHOP
Samsung India (Internship)
05.2019 - 06.2019
Assistant Manager, Engine Design, 3 Wheeler
GREAVES COTTON LTD.
07.2016 - 05.2018
Indian Institute of Management(IIM), Ahmedabad
MBA from Business Administration And Management
04.2001
Indian Institute of Technology(IIT),Roorkee
Bachelor of Technology from Production And Industrial Engineering
04.2001
JVM Shyamali
from Class 12
04.2001
Product Manager, Size and Fit
Amazon
7 2021 - Current
JVM Shyamali
from Class 10
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