Abhishek Basu

• Developed 3- and 5-year vision for category and executed annual targets leading cross functional team to achieve business and category growth targets.
• Own category sales and pipeline targets for region and track progress and achievements with sales teams.
• Mapped business opportunities available in short term and future growth areas to design innovation strategy for year.
• Executed customer engagements with proactive and reactive engagements throughout year to drive project pipeline.
• Championed key high value projects in region to bring necessary support from various stakeholders to take them to conclusion.
• Develop communication plan for key products and brands to address category objectives.
• Develop training plans for sales teams to ensure necessary technical knowledge in category is imparted.
• Liaison with global technical experts to identify relevant solutions for identified market needs.

Achievements:

• Delivered highest ever commercial performance and wins in 2022 for snacks with targeted engagements and focused attack opportunities.
• Recognized as culture ambassador by global president.

• Managed regional sales portfolio of approx10 $Mn including regional and key global account like Britannia, ITC, Diageo, Unilever, Tata Consumer, Herbalife.
• Delivered CAGR of 18% in last 6 years with some key strategic wins in Britannia and ITC snacks.
• Win back key customer business in snacks where organization faced relationship breakdown for decade.
• Managed to increase profitability by 3% despite significant productivity briefs with help of creative team.
• Managed receivables with extreme discipline and to achieve lowest DSO amongst regions.
• Additionally lead project to promote IFF's offerings for Tea manufacturers curating solutions identifying portfolio gaps.
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Managed strategic key accounts in Indian subcontinent with a turnover $5Mn.

• Achieved high turnaround growth in region with strategic wins regional key accounts.
• This period witnessed a high growth in key accounts like Britannia, Tata Consumers, Herbalife that helped grow business over 15% CAGR.
• Lead key initiatives identifying strategic attack initiatives resulting a sustainable business growth and Britannia becoming 2nd largest business in India for flavors.

• Turned around regional performance with high value wins in Nepal and Bangladesh achieving over 10% and 18% sales from new wins.
• Achieved breakthrough in region's top selling tonality in Nepal with aggressive technology roll outs securing 3 key accounts thereby securing high growth and immediate business.
• Drove aggressive new business acquisitions in Bangladesh leveraging global applications support penetrating accounts in bakery and confectionery segments.

• Responsible for turnover of $10Mn from multiple trading activities from Southern India managing regular customer negotiations.
• Developed new business for imported juice concentrates for Indian market for major beverage's customer.

• Responsible for managing sourcing and product range with portfolio turnover of ($30Mn) for Pasta and wheat-based products.
• Developed brand portfolio and positioning strategy for Pasta, launched new products occupying multiple price-points in market.
• Developed 2 new sourcing region and identified vendors with negotiated favorable terms to mitigate sourcing risk and dependence on Europe as key supply region.

• Responsible to incubating and launching organization's foodservice business and drive growth for their seasonings business in this new category. Additionally managed business in seasonings in India and exports market in Middle East.
• Executed market mapping by primary research to identify market product fit and launched specific product range in spices and seasonings targeted for chefs.
• Acquire initial customer base and business contracts of over .5 Mn from 4 major customers to service over 50 + units across India.