Abhishek Bhattacharya

• Consulted with advertising agencies to arrange promotional campaigns in various types of media ON behalf of clients.
• Raised brand awareness through consistent marketing efforts and product campaign launches.
• Defined and achieved project and overall organizational vision, strategies and tactics.
• Collaborated with media to encourage company and product coverage and promote brand mission and values.
• Wrote press materials and delivered presentations to media representatives.

Fully engaged in Business development of the entire region in terms of turn over from prominent clients.

Additionally Charged for Corporate campaign of PSUs with reporting for their business metrics.

Remarkable Campaigns handled as Independent Charge : (ref. Annexure - I)

• Generated new business with marketing initiatives and strategic plans.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Monitored market trends and competitor activities to identify areas of potential opportunity.
• Major Corporate Clients rendered : BHEL, GAIL, former ALLAHABAD BANK, UCO BANK, AAI, GOVT. OF WB, Coal India, NHAI, IL&FS, Ashoka Group etc.

Worked as full In-Charge of a Media dept. of an Fully INS accredited ad agency.

• additionally :
• Managed all kind of releases and launched campaigns, maintain relations to clients in respect of media / press releases
• Supervised online and offline ad campaigns, reporting on results.
• Increased brand awareness through development and implementation of successful public relations campaigns.

• Handled Client Servicing towards various corporates and Govt. PSUs accounts.
• Developed volume of business
• Rendered service as one touch point of Client
• Accountable for all kind of Creative presentations to clients

• Developed and maintained editorial standards for content.
• Researched topics to create accurate and engaging content.
• Provided concise and constructive editorial feedback to writers to improve article and story writing.