Abhishek Bhosle
Mumbai
Summary
Experienced Senior Associate driven to optimize processes and streamline operations for team efficiency. Decisive leader with an analytical and flexible approach to solving problems. Having more than 11 years of experience in Marketing Management across Financial Services and IT Sector. Diverse experience across Digital Marketing, Web Publishing, Content Management, Marketing Operations, Project Management and Stakeholder Management. A true marketing professional with skills, knowledge, and experience to effectively plan, execute, and manage marketing strategies that contribute to the achievement of business goals.
Overview
11
11
years of professional experience
Work History
Senior Associate
BlackRock
08.2017 - Current
- Digital Marketing & Marketing Operations - Design email campaigns using Eloqua and analyze insights from analytics and adjust strategies to optimize campaign effectiveness
- Monitor and analyze email campaign performance metrics, including open rates, click-through rates, and conversion rates
- Analyze and segment contact databases to create targeted email lists based on demographics, behavior, and other relevant criteria
- Implement targeted messaging strategies to improve engagement and conversion rates
- Conduct A/B tests on various elements of email campaigns, including subject lines, content, and calls-to-action, to optimize campaign performance
- Stay updated on email marketing best practices, industry regulations, and ensure compliance in all email communications
- Manage and oversee the operations for updating monthly/quarterly key marketing collaterals like factsheets, presentations, brochures, 1 pager, investor guides, performance summaries etc
- Ensure accuracy, timely updates, and delivery of marketing collaterals through implementation of quality control processes, proofing, and data checking
- Collaborate with cross-functional teams and multiple stakeholders to support and streamline marketing processes
- Create HTML invites using Adobe Dreamweaver and deploy using Eloqua
- Analyze data and develop strategies to improve marketing workflows and processes
- Integrate technologies into marketing processes and find areas where technology can improve efficiency
- Innovate to reduce costs and increase productivity.
Assistant Marketing Manager
NSDL e-Governance Infrastructure Limited
08.2014 - 08.2017
- Digital Marketing: Develop and manage digital marketing campaigns
- Oversee social media strategy for NPS product
- Manage redesign of company website
- Improve user experience of company's website (design, content, and usability)
- Collect and Evaluate customer feedback data
- Evaluate customer research, market conditions and competitor data
- Analyze web analytics of company's website using Google Analytics and submit report to higher management
- Co-ordinate with vendors to develop content and design for various marketing collateral's like standee, flyer, brochure, dangler, digital greetings, posters, banners, etc
- Offline Marketing: Develop and execute detailed media plans which includes radio advertisements, multiplex advertisement, retail branding, marketing collateral's, vehicle branding, missed call campaign, etc
- Plan and execute retail marketing campaigns in major cities
- Plan and Organize subscriber and corporate awareness programmes
- Plan and co-ordinate seminars organized by Pension Fund Regulatory Development Authority (PFRDA)
- Provide product training to service providers (POP) and corprates
- Co-ordinate and follow up with various media agencies and other related vendors.
Marketing Executive
Microworld Software Services
02.2013 - 07.2014
- Coordinate with various publications for national advertisements
- Assist in implementing various channel/enterprise/customer promotional offers
- Coordinate with vendors for promotional/corporate gifting for channel/enterprise/customer promotion etc
- Co-ordinate with national team members, channel Partners, customers for campaign feedback, channel offer feedback etc
- Work closely with national team for channel scheme, invoice submission, partner validation & verification, queries pertaining to invoice, etc
- Assist in planning of virtual channel shows, ACMA IT SHOW, IT BIZ, CMDA, CRN CLS, CRN leadership summit, EIITF, Interop, IT EXPO, etc
- Assist in planning and execution of product launch events across India
- Market Research on various options of branding
- Task includes identifying options available, coordination with vendors, costing etc.
Education
MBA - Marketing Management
Dr. D.Y. PATIL Department of Business Management
Navi Mumbai08.2013
Bachelors in Hospitality And Tourism Management - Hospitality And Tourism
Rizvi College HMCT
Mumbai08.2009
Skills
- Time Management: Delivered major projects on short deadlines by prioritizing tasks and setting clear expectations
- Attention to detail: Strong attention to detail, organized and proven ability to adhere to formal processes
- Flexibility to adapt changes: Worked and coordinated with multiple global teams and stakeholders to successfully deliver projects on time
- Emotional Ownership: Take emotional ownership of all tasks and always strive to go above and beyond
- Strong Communication: Excellent verbal & written communication and presentation skills, and the ability to effectively collaborate with internal and external partners and stakeholders
Knowledge Domain
- Digital Marketing
- Adobe Dreamweaver
- Azure Devops
- Web Publishing
- Oracle Eloqua
- Html and CSS
- Content Management
- Teamsite CMS
- SEO
- Marketing Operations
- Google Analytics
- UNIX
- Project Management
- Adobe Analytics
- Jira
- Events & Execution
- Air Table
- Miro
- Product Management
- Adobe Experience Manager
- SQL
Personal Information
- Date of Birth: 09/09/1987
- Gender: Male
- Marital Status: Married
- Nationality: Indian
Hobbies and Interests
- Exploring new Cuisines
- Listening to Music
- Swimming
- Tracking stocks and mutual funds
Timeline
Senior Associate
BlackRock
08.2017 - Current
Assistant Marketing Manager
NSDL e-Governance Infrastructure Limited
08.2014 - 08.2017
Marketing Executive
Microworld Software Services
02.2013 - 07.2014
MBA - Marketing Management
Dr. D.Y. PATIL Department of Business Management
Bachelors in Hospitality And Tourism Management - Hospitality And Tourism
Rizvi College HMCT
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