Summary
Overview
Work History
Education
Skills
Timeline
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ABHISHEK CHAUDHARY

Content marketing and creative strategy
Chembur

Summary

With over 12 years of experience in content, creative communication and strategy, I have consistently driven impactful audience engagement and fostered deep brand loyalty across diverse platforms.

My expertise spans content strategy, integrated marketing, multimedia storytelling and digital strategy—crafting impactful 360 degree campaigns.

Having led cross-functional teams to deliver unified brand narratives and high-impact campaigns, I consistently drive organizational growth, amplifying storytelling across all touch points.

Adept at visual storytelling and multimedia marketing strategy, I leverage AI-powered insights and creative technologies to craft audience-centric content that elevates brand presence both digitally and offline.

Overview

14
14
years of professional experience
4
4
years of post-secondary education

Work History

Senior Manager, Content & Creative Marketing

FanCode
02.2022 - Current
  • Leads end-to-end content and creative strategy across the app, social media, and offline.
  • Drives the creation and rollout of innovative content programs, oversees end-to-end marketing communications, and manages the influencer vertical to maximize brand impact.
  • Leads the creation, coordination, and deployment of omnichannel marketing assets for comprehensive 360-degree campaign executions, optimizing consistency across digital and traditional platforms.
  • Conceived and sustained multiple high-impact IPs across platforms, including India's first-ever localized motorsports podcast, Gearbox.

Senior Manager, Brand & Content

Royal Challengers Bangalore
03.2020 - 02.2022
  • Headed brand storytelling during IPL seasons, fostering fan loyalty through original content series.
  • Launched popular IPs like Bold Diaries, RCB Intern, etc.
  • Led the development and execution of a comprehensive omnichannel creative strategy, unifying brand messaging and design across digital, offline, and other channels.

Assistant Manager, Creative Communications

Hotstar
12.2017 - 02.2020
  • Conceptualized and executed promotional campaigns for IPL seasons, driving viewership, and subscriber growth.
  • Led cross-functional alignment on campaign narratives and tone across digital and offline assets.
  • Led a team of on-app copywriters.
  • Instrumental in improving cross-sell and up-sell content metrics by more than 60 percent during the tenure.

Sub-Editor

Cricbuzz
10.2015 - 12.2017
  • Part of the live commentary team.
  • Worked on editorial quality and curated content for the app, and social media channels.
  • Covered all major tournaments, and helped with event-led promotions on social media, real-time engagement, and elevating the profile of each event.

Sports Writer

Novosol
12.2011 - 03.2015
  • Created multimedia content for international sports coverage across digital platforms.
  • Script writer and video producer for multiple sports, including but not limited to cricket, Formula 1, and Tennis.

Education

Advanced Certificate - Digital Marketing

MICA
09.2023 - 06.2024

BA (Hons) - Journalism

Delhi Maharaja Agrasen College
08.2009 - 05.2012

Skills

  • Content Strategy & Brand Storytelling

  • Creative Copywriting & Brand Voice

Integrated Marketing & Multimedia Campaigns

Timeline

Advanced Certificate - Digital Marketing

MICA
09.2023 - 06.2024

Senior Manager, Content & Creative Marketing

FanCode
02.2022 - Current

Senior Manager, Brand & Content

Royal Challengers Bangalore
03.2020 - 02.2022

Assistant Manager, Creative Communications

Hotstar
12.2017 - 02.2020

Sub-Editor

Cricbuzz
10.2015 - 12.2017

Sports Writer

Novosol
12.2011 - 03.2015

BA (Hons) - Journalism

Delhi Maharaja Agrasen College
08.2009 - 05.2012

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ABHISHEK CHAUDHARYContent marketing and creative strategy