Abhishek Deshmukh
Summary
Analytical and strategic marketing graduate turned entrepreneur with 6+ years of professional experience and over a year in entrepreneurship. Passionate about technology, strategy, marketing, and product development, with strong problem-solving and communication skills. Seeking an opportunity to leverage my expertise while contributing to the organisation's growth.
Overview
6
6
years of professional experience
Work History
Entrepreneur
Self Employed
01.2024 - Current
- Owned and managed Kiosk Kaffee and currently oversees operations for Rohit Wadewale in Satara City, driving growth through strategic planning and customer-centric approaches
- Oversaw ground-level operations, marketing, and promotional strategies for both outlets
- Successfully managed and handed over Kiosk Kaffee outlet to other partners and took an exit to manage Rohit Wadewale in Satara city
- Spearheaded end-to-end product and operational management, including store setup, hiring, and supply chain development, ensuring smooth daily operations
- Conducted market research and competitive analysis to refine offline and online marketing strategies, resulting in a 30% sales increase
- Ran campaigns through social media to create a buzz about the store and its offerings
- Collaborated with local influencers and content creators to enhance brand visibility, achieving a 25-30% growth in customer engagement
- Designed and executed social media campaigns to generate buzz around product offerings and implemented a communication strategy to strengthen brand positioning
- Managed to reach break-even revenue within 2.5 months against targeted 4 months
- Reached 50000+ accounts on Instagram with combined views of more than 2 lac on reels
- Received 4.4 rating on both Swiggy and Zomato and 4.7 rating on Google for Rohit Wadewale
Product Manager
ICICI Lombard GIC
05.2021 - 01.2024
- Collaborated with cross-functional teams including engineering, design, and sales to develop and implement product strategies aligned with business objectives
- Spearheaded the mobile web application redesign alongside the UI/UX team, enhancing user engagement and customer appeal
- Successfully onboarded OEMs in the two-wheeler segment, driving increased portal revenue and aligning with growth strategies
- Led initiatives generating a minimum monthly revenue of ₹4 crores, achieving an annual target of ₹60 crores
- Optimised refund processes, reducing daily refund amounts by 80%, resulting in substantial cost savings
- Decreased Customer Acquisition Costs by 15%, bolstering profitability
- Integrated KYC validation process into the product to comply with IRDAI mandates
- Expanded product offerings by onboarding the entire 2-wheeler EV portfolio, contributing to a 10% revenue increase
- Designed and Developed a product for Personal Accident Cover to increase penetration and double the revenue
- Developed the product for Small Commercial Vehicles to penetrate the market through local languages
General Management Intern
Bajaj Finserv
04.2020 - 06.2020
- Formulated guidelines across various channels and built a content repository to drive communication efficiency
- Conducted market research and competitive analysis of COVID-19 campaigns across industries to benchmark messaging strategies and assess target audience responses
- Collaborated with the in-house Campaign Management team to conceptualize and develop innovative campaign ideas
Executive - Application Engineering
Schindler India Pvt. Ltd.
01.2016 - 06.2019
- Proactively analysed technical configurations and feasibilities for elevators in a mid-rise segment
- Increased on-time performance of order booking from 88% to 99.61% pan India in a mid-rise segment
- Reduced 33% of detractors against the targeted 10% in the internal customer satisfaction survey
- Increased on-time performance of query resolution from 91% to 98% pan India in a mid-rise segment
Education
Masters - Management Studies, Marketing
JBIMS
05.2021
Bachelors of Engineering - Mechanical Engineering
MGM's CET
06.2015
Skills
- Product Management
- Product Life Cycle Management
- Product Marketing
- Business Strategy
- Marketing and Marketing Strategy
- Brand Building
- Communication Strategy
Certifications And Achievements
- Kraftshala Brand Building Program INDUSTRYCreds score of 66
- Kraftshala Sales Leadership Program INDUSTRYCreds score of 75 - Ranked 19th out of 112 students
- Ranked among the top 0.14% (out of 1.02 lakh students) in Maharashtra MBA/MMS CET
- Awarded for excellent work done in Nagpur Metro Rail at Schindler India
Timeline
Entrepreneur
Self Employed
01.2024 - Current
Product Manager
ICICI Lombard GIC
05.2021 - 01.2024
General Management Intern
Bajaj Finserv
04.2020 - 06.2020
Executive - Application Engineering
Schindler India Pvt. Ltd.
01.2016 - 06.2019
Bachelors of Engineering - Mechanical Engineering
MGM's CET
Masters - Management Studies, Marketing
JBIMS
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