Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
Timeline
Generic
Abhishek Dhote

Abhishek Dhote

Pune

Summary

Experienced Marketing Manager with three years of proven success in developing and executing strategic marketing initiatives across diverse industries. Skilled in brand management, digital marketing, and team leadership, with a track record of driving results and fostering collaborative relationships. Passionate about leveraging market insights to drive brand growth and exceed organizational objectives.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Cluster Head - Digital

Paradigm Plus
Pune
09.2020 - Current
  • Initiated the establishment of a novel business vertical within the company
  • Expanded the team size from 2 to 7 members over the last 5 months
  • Assumed responsibility for both the acquisition of new business ventures and the retention of existing clientele
  • Engaged in the formulation of brand strategies and the generation of innovative business concepts for our clients
  • Contributed to the development and refinement of brand positioning strategies for our esteemed clients
  • Carried out offline market research activities and primary research for the clients
  • Understanding the client brief and coming up with creative ideas for the business growth
  • Directly worked alongside the CEO of the company for the new business acquisition.

Manager - Business Strategy

Dentsu
Pune
11.2022 - 08.2024
  • Led a performance focused team of 15 servicing a Diverse Portfolio of clients such as Manyavar, BM Nutritiom, Maruti Suzuki India LTD, Twelfth-Man etc
  • Worked with CMOs and Marketing Heads of MNCs and Startups to scale business and drive new profitable strategies for the Business
  • Grew quarterly spends from 1.5 CR to 2.5 Cr in a year overshooting monthly targets by 15-20% on average increasing the revenue share of the team by 22%
  • Managed average monthly spends of 1.5 Cr
  • Increased the team strength from 5 to 15 over a year, to ensure lucrative business unit, defined new goals per level to help personnel grow better in their individual responsibilities and reduce error rates
  • Onboarded new accounts - Briefing new clients about current market scenario and setting client expectations
  • Cross-selling clients with other channels and offerings
  • Worked with leadership to explain and modify strategic plans and business reviews
  • Made creative and brand suggestions for the betterment of the brand image.

Associate Manager - Business Strategy

Merkle Sokrati (Dentsu)
Pune
02.2022 - 11.2022
  • Performed various tasks such as campaign launches and data analysis
  • Came up with business ideas for clients to improve their performance organically
  • Facilitated hiring prospective candidates for performance marketing
  • Understood client goals and created and executed strategies to meet and exceed defined goals.

Digital Marketing Executive

Digital24x7
Bangalore
11.2020 - 02.2021
  • Launched and monitored campaigns for clients on Google Ads
  • Designed static creatives for several different clients for social media handles
  • Monitored campaign performance for local SMEs in Bangalore.

Business Development Intern

Urban Company (Urban Clap)
Pune
06.2020 - 08.2020
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends
  • Handled working professionals across Pan India
  • Developed the category i.e (M2M Massage for Men ~ SPA for Women)
  • Approximately 20% increase in the business during the Internship.

Education

Master of Business Administration -

Symbiosis Institute of Business Management
07.2022

B.C.C.A (B.Com Computer Application) -

City Premier College
04.2019

Skills

  • Microsoft Excel
  • Pay Per Click Ads (PPC Ads)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SEM)
  • Google Analytics (UA 7 GA4)
  • Media Planning and Buying
  • Team Management
  • Creative Design Thinking
  • Microsoft Office
  • Client Handling
  • Teamwork
  • Adaptability
  • Communication
  • Brand Positioning
  • Creative Briefing

Certification

  • Google Ads Display Professional Certification
  • Google Search Shopping, Display, Video & App
  • Meta Certified Media Buying Professional
  • Meta Certified Media Planning Professional
  • Display and Video 360 (DV-360)
  • Python Certified - Signitive technologies (2018)
  • Brand Identity and Strategy by IE Business School (Coursera)

Hobbies and Interests

  • Acting
  • Singing
  • Playing Guitar
  • Sketching
  • Spimming
  • PC Gaming
  • Football

Timeline

Manager - Business Strategy

Dentsu
11.2022 - 08.2024

Associate Manager - Business Strategy

Merkle Sokrati (Dentsu)
02.2022 - 11.2022

Digital Marketing Executive

Digital24x7
11.2020 - 02.2021

Cluster Head - Digital

Paradigm Plus
09.2020 - Current

Business Development Intern

Urban Company (Urban Clap)
06.2020 - 08.2020

Master of Business Administration -

Symbiosis Institute of Business Management

B.C.C.A (B.Com Computer Application) -

City Premier College

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Abhishek Dhote