Proactive and achievement-oriented Manager bringing 16+ years of marketing and leadership experience with special emphasis helping Edtech/Education Industry clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Hi, I’m
Abhishek Dubey
Bengaluru
Summary
Overview
19
years of professional experience
Work History
Indian Institute Of Management Bangalore (IIMB)
Manager - Executive Education Programmes & Lead In-charge (Digital Marketing)
08.2022 - Current
Job overview
- As Manager-Executive Education Programmes i am lead in-charge of planning and managing Digital marketing campaigns that promote IIMB's/EEP brand, products, and services.Major duties include planning campaigns, analyzing metrics, Budget allocation and identifying trends
- SPOC for IIM Bangalore International Long Duration Programme(LDP) i.e General Management Program in Dubai (GMPx-Dubai)
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth
- Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments
- Cross-trained existing employees to maximize team agility and performance
- Accomplished multiple tasks within established timeframes.
Career Point Ltd.
Assistant General Manager
09.2017 - 05.2022
Job overview
- As Asst. General Manager, exercises complete responsibility for developing and managing a business operation that increases sales, profitability, market share, and customer and employee satisfaction by directing, coordinating and monitoring all sales, branch operations and personnel development activities
- Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth
- Analyzed sales data to identify trends and opportunities for menu expansion or modification based on customer preferences
- Motivated, trained, and disciplined employees to maximize performance
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations
- Mentored and motivated team members to achieve challenging business goals
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization
- Implemented business strategies, increasing revenue, and effectively targeting new markets
- Interacted well with customers to build connections and nurture relationships.
Aakash Educational Services Private Limited
Branch Manager
10.2015 - 08.2017
Job overview
- Take Care of Both Administration and Business Development of the Centre.Revenue Generation, Visiting Schools for business development / Repo building with the principal
- Vendor Management for Advertisements / Digital Marketing/ publicity /hoardings /banners
- Interaction with students and parents on routine basis for doubt clearing and progress feedback.Conduct Parent Teacher Meetings
- Supervising and motivating staff, ensuring that workloads are appropriate and quality of work is acceptable.Office report making (MIS) I e refund report , target analysis,Inventory Management
- Clarifying of doubts of students and parents as and when required.Liaison with Head Office in Delhi for upcoming programs, admission tests, schemes and other offers.Monitor class schedules to ensure smooth running of classes
- Handling assigned administrative responsibilities like transport, hostel, food-canteen etc.Handling the centre administration and upkeeping of the centre infrastructure.Coordinate with other centres in the region
- Coordinated marketing campaigns tailored towards target audience segments resulting in increased brand awareness within the local community
- Utilized data-driven insights to make informed decisions regarding staffing levels during peak seasons thereby maintaining smooth functioning of branch operations
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
Sikkim Manipal University - Distance Education
City Head
05.2010 - 09.2015
Job overview
- Student Acquisition - Daily activities leading to Data Generation Channel development School/ College/ Coaching Centres/ Commission Agents/ Dealers,Strategic tie-ups & MoUs for Institutional business visibility local promotions
- Market Intelligence - Market research, Competitor activities, Product promotions
- Strategy Planning - Conceptualizing and implementing strategies for enhancing operational efficiency levels, cost control and improvement in bottom-line performance
- Setting up Business Operations - Developing business plans and setting up the operating procedures, budgets and objectives to achieve consistent growth in business and profitability
- Team Management - Developing, managing and monitoring the performance of multi-skilled work force and conceptualizing need-based training programs to enhance skill set
- Process Improvement - Designing internal controls and quality audit checks for various operational areas and verification of operational efficiency levels & Recommending cost control measures for improvement in bottom-line performance
- Promotional Activities - Developing and implementing product promotion, market development and counter competition strategies based on market intelligence and assessment
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
Bennett Coleman & Co. Ltd. (The Times of India)
Response Officer (Sales & Marketing)
11.2007 - 04.2010
Job overview
- Market monitoring, developing & implementing suitable strategy & innovative action plans for promoting sales of advertisements space in all group publication
- Keeping in constant touch with advertising agencies and clients in a competitive market
- Sourcing the investment supports and revenue generation through space selling and magazine distribution for Education Times
- Dividing sales targets among the sales team and tracking weekly / monthly progress of business
- Improved communication between team members by implementing a standardized reporting system for all Response Officers
- Participated in ongoing training programs to stay current on industry best practices and enhance professional skills
- Contributed to team success through active participation in meetings, sharing ideas for process improvements, and supporting colleagues as needed.
Abacus Market Analytics (Division of IMRB International)
Internship Trainee
08.2007 - 10.2007
Job overview
- Market Research
- Promoted positive collaboration among trainees, encouraging teamwork and problem-solving skills
- Attended training courses to build understanding of processes, techniques, and industry
- Performed administrative functions, answering phones and filing paperwork in support of department
- Filled out timesheets and paperwork according to identified requirements
- Established lasting relationships with peers, leadership and customers using strong communication and interpersonal skills.
Business Standard
Summer Internship
06.2006 - 08.2006
Job overview
- Utilized strong communication abilities during presentations which led to increased understanding among colleagues regarding project goals and objectives
- Prepared comprehensive reports summarizing data analysis findings, informing key decision-makers of important trends and patterns
- Conducted research for various projects, leading to well-informed decisions and successful outcomes
- Streamlined office processes for improved efficiency and time management through regular organization and filing
- Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
Education
University of Virginia (Darden School of Business)
Executive Education Programme Marketing Analytics
05.2023
University Overview
University of California, Davis
Short Duration Programme Content Marketing (Strategy)
05.2023
University Overview
Indian Institute of Management Bangalore
Strategic Management
04.2021
University Overview
University of Mysore
Master of Business Administration - MBA Marketing Management, General
04.2008
University Overview
ICFAI Foundation For Higher Education, Hyderabad
PGDBA Business Administration and Management, General
04.2007
University Overview
Skills
- Marketing / Digital Marketing
- Business Administration
- Business Development
- Performance Management
- Sales management
- Business Planning
- Team Leadership
- Lead Generation
- Brand Management
- Positive Attitude
- Decision-Making
- Analytical Thinking
- Complex Problem-Solving
Languages
English
Hindi
Kannada
Additionalinformation - Licensescertifications
Additionalinformation - Licensescertifications
- IIMBx Digital Certificate- Digital Marketing Strategy
- Certificate Programme on Corporate Strategy (University Of London)
- IIM Bangalore Certification - Digital Marketing for Business Growth
- HP: Social Media Marketing Certification
- HubSpot : Digital Marketing Certification
- UpGrad : Influencer Marketing From a Brand Perspective'
- IIDE - Indian Institute of Digital Education - Master Class on Digital Marketing
- Simplilearn - Digital Marketing 101
- Google Analytics 360
- Google : The Fundamentals of Digital Marketing
Personal Information
Personal Information
Title: Manager - Executive Education Programmes & Lead In-Charge (Digital Marketing)Timeline
Manager - Executive Education Programmes & Lead In-charge (Digital Marketing)
Indian Institute Of Management Bangalore (IIMB)
08.2022 - Current
Assistant General Manager
Career Point Ltd.
09.2017 - 05.2022
Branch Manager
Aakash Educational Services Private Limited
10.2015 - 08.2017
City Head
Sikkim Manipal University - Distance Education
05.2010 - 09.2015
Response Officer (Sales & Marketing)
Bennett Coleman & Co. Ltd. (The Times of India)
11.2007 - 04.2010
Internship Trainee
Abacus Market Analytics (Division of IMRB International)
08.2007 - 10.2007
Summer Internship
Business Standard
06.2006 - 08.2006
University of Virginia (Darden School of Business)
Executive Education Programme Marketing Analytics
University of California, Davis
Short Duration Programme Content Marketing (Strategy)
Indian Institute of Management Bangalore
Strategic Management
University of Mysore
Master of Business Administration - MBA Marketing Management, General
ICFAI Foundation For Higher Education, Hyderabad
PGDBA Business Administration and Management, General
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