Summary
Overview
Work History
Education
Skills
Websites
Certification
References
Timeline
Generic

Abhishek Gaikwad

Mumbai

Summary

Growth hacker with more than 13 years of experience, I'm adept in digital marketing, particularly in boosting brand visibility and significantly increasing revenue. My skills are highlighted by my ability to integrate advanced technologies and data-driven strategies effectively, proving essential in rapid growth. I have masterfully set up and scaled over 30 brands globally and am renowned for transforming e-commerce businesses.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Digital Marketing & E-commerce Consultant

Independent Consultant
03.2024 - Current
  • Consulted multiple D2C and B2B brands across diverse sectors, driving digital transformation through tailored marketing strategies, e-commerce development, and technology integration.
  • Adila Jewels (India): Scaled a premium jewelry brand by setting up Shopify infrastructure, streamlining product cataloging, implementing performance marketing, and designing a full-funnel acquisition and retention strategy.
  • Tutormate (UK): Enhanced user engagement and conversions for an ed-tech platform by optimizing UI/UX, integrating automation tools, and driving organic growth through SEO and content marketing.
  • Spresso Expression & Croffee (UAE): Defined GTM strategy, built brand identity, led social and performance campaigns, and developed Shopify-based e-commerce experiences for coffee and café businesses.
  • Darling & Lush (Canada): Enabled cross-border Amazon FBA setup, catalog optimization, and digital marketing for a beauty and haircare brand targeting the North American market.
  • PNG Jewellers (India): Supported strategic e-commerce and digital transformation initiatives, including campaign automation, analytics setup, and omnichannel growth.
  • Expert Cleaners (Dubai): Revamped digital presence with SEO-optimized landing pages and Meta ad campaigns to generate inbound service leads.
  • RSG Group (Dubai): Led the digital branding overhaul for a diversified group, advising on performance strategies, customer acquisition, and digital infrastructure improvements.
  • Deliverables across these roles included Shopify & WordPress builds, Google & Meta Ads campaigns, SEO strategy, Amazon launch support, CRM integrations, email workflows, and AI-driven content deployment. Recognized for rapidly diagnosing gaps and executing high-ROI interventions.

Digital Marketing Head

Elite Athlete
Dubai
10.2022 - 03.2024
  • Designed and developed www.outback.ae (Outdoor & camping products), www.theracquetshop.com (Racquet sport accessories), and www.athletix.ae (Flagship, Sports & fitness equipment) on Shopify, showcasing agility and expertise by bringing these sites to life within just 40 days.
  • Championed the creation and execution of innovative digital marketing strategies, leading to an 80% MOM increase in conversion rates and enhancing the online presence of www.outback.ae, www.theracquetshop.com, and www.athletix.ae with the help of SEO, performance marketing and strategic alliances.
  • Utilized Google Analytics and Google Data Studio for in-depth analysis and real-time insights, driving strategic decision-making and optimizations in digital marketing campaigns to achieve a 4.5% average website conversion rate.
  • Expertly orchestrated holistic, multi-channel marketing campaigns using Meta's suite, Google Ads, and Display Ads, tailored to elevate customer engagement, acquisition, and retention metrics.
  • Integrated cutting-edge AI technologies to enhance the precision, personalization, and efficiency of digital marketing efforts, ensuring data-driven and results-oriented approaches.
  • Implemented advanced retargeting strategies to reintroduce engaged customers to the conversion funnel, securing a distinguished 10% retention rate and maximizing customer lifetime value.
  • Utilized social media platforms effectively to build robust online communities, promote brand awareness, and amplify customer loyalty, underpinning the overall digital marketing ecosystem.
  • As a business leader, demonstrated an unwavering commitment to evolving with the digital landscape, adopting emerging trends and technologies to ensure that digital marketing strategies are not just current but pioneering, delivering maximal impact and ROI.
  • Heading all three e-commerce platforms, I have demonstrated exemplary leadership in running P&L, building the businesses from scratch, and scaling them to generate millions of dirhams within just 7 months, evidencing unmatched strategic and operational acumen in the e-commerce domain.

Brand & Digital Marketing Manager

Ergode INC
Canada
12.2021 - 06.2022
  • Company Overview: www.bolaball.com
  • Designed and developed www.bolaball.com on Shopify, exemplifying agility and expertise in creating an intuitive and optimized e-commerce platform.
  • Orchestrated the enhancement of the digital brand portfolio, utilizing Meta and Google Ads, resulting in a 20% revenue uplift. Leveraged Google Analytics for data-driven insights and strategies.
  • Conducted digital market and SEO analyses, identifying trends and opportunities that contributed to a 15% surge in market share, optimizing web presence and performance.
  • Collaborated on digital product diversification and managed major marketplaces including Amazon (Canada & US), Walmart, Wayfair, and Toys 'R' Us, resulting in a 25% sales boost.
  • Oversaw P&L, implementing cost and revenue strategies that elevated profitability by 10%, showcasing adept financial and operational management skills.
  • As Brand owner, handled entire business operations, strategic development, and digital initiatives, ensuring optimal performance, growth, and a 15% reduction in marketing costs while achieving set objectives.
  • Www.bolaball.com

Founder & CEO

Dedelivery
Mumbai
03.2020 - 08.2021
  • Company Overview: www.dedelivery.in
  • Spearheaded www.dedelivery.in, leading cross-functional collaboration that encompassed planning, sales, content, and digital marketing, enabling a robust and responsive e-commerce ecosystem.
  • Implemented innovative strategies on WordPress, refining website navigation and content quality, bolstered by successful SEO and promotional campaigns using Meta and Google Ads, resulting in amplified customer engagement and loyalty.
  • Managed comprehensive e-commerce analytics, extracting and leveraging valuable insights to fuel data-driven decision-making and iterative improvements, marking a significant uplift in user engagement and conversion rates.
  • Oversaw a meticulously curated product assortment and effective content strategies, ensuring optimized engagement and increased conversions, enhancing the overall user journey and business profitability.
  • Within the challenging COVID-19 landscape, accelerated business to achieve USD 250K in revenue within 15 months, and seamlessly navigated the company towards a strategic sale, underscoring a profound business acumen and strategic adaptability.
  • Www.dedelivery.in

Ecommerce & Digital Head

NEULIFE NUTRITION
Mumbai
01.2018 - 07.2019
  • Company Overview: www.neulife.com
  • Pioneered digital marketing and operational strategies that propelled a more than 50% increase in business revenue within a mere 40 days, showcasing an acute ability to drive rapid business growth amidst dynamic market conditions.
  • Excelled in the intricate management of e-commerce marketplaces, implementing cutting-edge strategies, and innovative approaches that enhanced product visibility, customer engagement, and conversion rates.
  • Amplified online presence and revenue through expert application of SEO, Meta and Google Ads, and display advertising, tailored to elevate brand prominence and customer acquisition.
  • Orchestrated compelling social media campaigns and affiliate marketing strategies, fostering strategic alliances that amplified brand reach, engagement, and market penetration.
  • Delved into performance metrics and analytics, extracting actionable insights that fueled strategic enhancements, bolstering digital marketing effectiveness, and overall business performance.
  • Www.neulife.com

Ecommerce & Digital Marketing Manager

PRETR ONLINE SERVICES
Mumbai
10.2015 - 01.2018
  • Company Overview: www.myntra.com
  • Directed account management, production, and merchandising teams, instilling a digital-first approach to enhance operational efficiency and the quality of digital content output.
  • Managed sophisticated digital marketing strategies across various channels, enhancing vendor collaborations, inventory digitization, and online product visibility through SEO and data-driven insights.
  • Conducted in-depth data production and analysis, streamlining the creation of digital product catalogs and implementing quality control measures to optimize online content and marketing campaigns.
  • Developed and executed a PIMS system tailored for automated digital production processes, fortifying efficiency and precision in online category management and marketing strategies.
  • Generated MIS reports with a focus on digital performance metrics, offering actionable insights to refine digital marketing campaigns, optimize SEO, and enhance user engagement across social media, Meta, Google Ads, and affiliate marketing platforms.
  • Www.myntra.com

Ecommerce Manager

DELIGHT INTERNATIONAL MOVERS
Abu Dhabi
01.2015 - 09.2015
  • Company Overview: www.delightmovers.com
  • Conducted extensive market research and analysis, laying a solid foundation for e-commerce business planning, product line development, and pricing strategies.
  • Led the initial stages of web development, focusing on creating a user-centric design and functional architecture to ensure an intuitive and engaging online shopping experience.
  • Drafted a comprehensive digital strategy, outlining the approach for SEO, content creation, and online marketing to position the online storefront effectively in the competitive market.
  • Implemented systematic inventory management protocols, preparing for an efficient and responsive operation post-launch.
  • Initiated the streamlining of order processing and warehouse operations, incorporating ERP software to ensure optimal productivity and efficiency once the e-commerce platform went live.
  • Www.delightmovers.com

ECOMMERCE OPERATIONS MANAGER

MACV EYEWEAR
Mumbai
06.2012 - 01.2015
  • Company Overview: www.macv.in
  • Spearhead the seamless integration of retail operations with e-commerce marketplaces, ensuring streamlined sales, inventory, and logistics operations to enhance online and offline customer experiences.
  • Implement advanced data analysis techniques to dynamically track and manage inventory levels, optimizing goods inflow and outflow to meet demand efficiently on e-commerce platforms and in retail outlets.
  • Prepare intricate sales and stock analysis reports, leveraging data analytics to inform strategic decision-making, optimize inventory, and enhance campaign effectiveness on marketplaces.
  • Manage the procurement process by conducting thorough purchase analysis, ensuring that inventory aligns with marketplace demands and retail operational needs.
  • Lead training and mentoring initiatives, equipping staff with the skills and knowledge to excel in e-commerce marketplace management, data analytics, and retail operational efficiency.
  • Www.macv.in

Education

MBA - Marketing

Liberation Business School
Mumbai, IN
01.2012

BScIT -

Usha Pravin Gandhi College of Management
Mumbai, IN
01.2010

Skills

  • Cross-channel Marketing
  • Go-To-Market Strategy
  • Google Ads
  • Meta Ads
  • Performance Marketing
  • Growth Hacker
  • SEO
  • Digital Marketing Strategy
  • Social & Content Strategy
  • Brand Development & Positioning

Certification

  • Implementation by Madgicx, Madgicx, 2023
  • The Complete SQL Bootcamp, Udemy, 2022
  • Introduction to Programming Using Python, Udemy, 2022
  • Google Digitally Unlocked, Google, 2018
  • Project Management, Mumbai, India, 2012
  • AI Prompt Engineering, Udemy, 2023

References

References available upon request.

Timeline

Digital Marketing & E-commerce Consultant

Independent Consultant
03.2024 - Current

Digital Marketing Head

Elite Athlete
10.2022 - 03.2024

Brand & Digital Marketing Manager

Ergode INC
12.2021 - 06.2022

Founder & CEO

Dedelivery
03.2020 - 08.2021

Ecommerce & Digital Head

NEULIFE NUTRITION
01.2018 - 07.2019

Ecommerce & Digital Marketing Manager

PRETR ONLINE SERVICES
10.2015 - 01.2018

Ecommerce Manager

DELIGHT INTERNATIONAL MOVERS
01.2015 - 09.2015

ECOMMERCE OPERATIONS MANAGER

MACV EYEWEAR
06.2012 - 01.2015

MBA - Marketing

Liberation Business School

BScIT -

Usha Pravin Gandhi College of Management

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Abhishek Gaikwad