Abhishek Ganvir

Performance Marketing Specialist with 4+ years’ experience driving full-funnel paid media strategies across Google, Meta, and LinkedIn Ads, delivering measurable growth in ROAS, lead quality, and revenue. Expertise in full-funnel digital campaigns, enhancing performance through Meta Ads, Google Ads, email marketing, and SEO, resulting in significant growth in brand visibility and ROI. Proficient in managing marketing operations and budgets with tools like Salesforce CRM and Google Analytics. Recognized for improving customer acquisition costs and retention through data-driven strategies and cross-functional collaboration.

Project: End-to-End Performance Marketing & Automation to Scale Online Sales

Role: Marketing Operations Manager
Company: Clothing Cocktail (D2C Fashion Brand)
Duration: October 2024 – Present

• Developed and executed full-funnel digital marketing strategies across Meta Ads, Google Ads, and email campaigns, driving brand visibility and e-commerce sales.
• Managed and optimized marketing budgets, reallocating spend toward high-performing channels to improve ROAS and reduce Customer Acquisition Cost (CAC).
• Built and automated email workflows using HubSpot, leveraging segmentation and behavior-based triggers to improve user engagement.
• Conducted continuous campaign optimizations using Google Analytics, Meta Ads Manager, and Excel dashboards to monitor KPIs (CTR, CVR, engagement rate).
• Collaborated with creative and product teams to ensure brand consistency and timely campaign rollouts.
• Implemented event tracking using Google Tag Manager to monitor conversions and micro-interactions.
  Tools Used: Meta Ads Manager, Google Ads, Google Tag Manager, HubSpot, Google Analytics, Canva, Excel
  Impact: +35% ROAS | -25% CAC | 2× increase in email marketing engagement within 6 months

Project: Multi-Industry Digital Marketing Strategy & CRM Workflow Enhancement

Role: Independent Marketing Consultant
Duration: 2024 – 2025

• Delivered tailored marketing strategies for SMB clients in e-commerce, healthcare, education, and retail, aligning digital initiatives with business goals.
• Led SEO optimization projects that improved organic traffic by up to 40%, and created content calendars for consistent brand messaging.
• Managed social media campaigns, tracked analytics, and optimized based on engagement trends and platform-specific insights.
• Consulted on Salesforce CRM workflows to improve lead routing, campaign attribution, and marketing automation.
• Implemented data-driven marketing tools and strategies that increased CTR, conversions, and customer retention.
  Tools Used: Salesforce CRM, Google Ads, HubSpot, SEMrush, Google Analytics, Canva
  Impact: 3× lead growth for select clients | +40% organic traffic | +30% CRM workflow efficiency

Project: B2B Demand Generation & Campaign Analytics for Sales Pipeline Growth

Role:  Analyst
Company: Rayden Interactive
Duration: August 2021 – March 2024

• Managed full-cycle demand generation campaigns targeting SaaS clients, integrating paid media, email, and webinar channels.
• Conducted market research and competitor analysis to guide targeting strategies and campaign messaging.
• Led SEO efforts and developed content calendars to support inbound marketing and long-term brand authority.
• Built interactive dashboards in Looker Studio and Excel to track campaign KPIs, MQLs, and performance trends.
• Spearheaded the planning, promotion, and execution of webinars, enhancing engagement and supporting bottom-of-funnel conversion.
• Worked extensively in Salesforce CRM for campaign execution, lead tracking, and operations streamlining.
  Tools Used: Salesforce CRM, Google Analytics, Looker Studio, HubSpot, Meta Ads Manager, Zoom/Webinar Platforms
  Impact: +45% MQL growth | +60% webinar attendance | +35% improvement in lead response efficiency

Salesforce Certified Platform Developer

Google Ads Certification