Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Abhishek Ghosh

Abhishek Ghosh

Business Management Professional
Bengaluru

Summary

Results driven professional with experience of focusing in the field of business assessment & clinical needs, to ensure growth, excellent service & client satisfaction 9+ years track record of strategizing, executing and managing new ventures with effective growth plans Enthusiast with an entrepreneurial zeal, having passion for innovation and finding out of the box solution Experienced in leading and administrating cross-functional teams for continuous sales cycle improvement, work flow, client satisfaction & profitability. Highly adaptable and apt with working in resource constraint environment

Overview

9
9
years of professional experience
7
7
years of post-secondary education
3
3
Languages

Work History

Director of Customer Acquisitions & Service

Ident Family Office
Kolkata
04.2022 - Current
  • Managed daily operations while overseeing multiple locations to foster increased productivity.
  • Reinvented company's business model by tackling critical areas like staffing, patient's grievances addressing, reference system, inducing positive cash flows.
  • Supervised operations by staff growth, profit & loss for 5 different centres, raising the CAGR to 154%
  • Took new initiatives to develop strategic partner hospitals according to location, corporate tie ups & presence of Govt Health Schemes.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Monitored office workflow and administrative processes to keep operations running smoothly.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Evaluated company documentation to verify alignment with regulatory requirements.
  • Drafted and distributed reports to assist board members with critical business decisions.
  • Established departmental performance goals and provided feedback for underperforming areas.
  • Spearheaded innovative approaches to resource allocation and strategic planning.
  • Monitored expenditures to mitigate risk of overages.
  • Assisted with sales and marketing strategies with agencies & Influencers to foster achievement of social media and revenue channel growth.
  • Formed strategic corporate partnerships and connected with potential clients to drive business development.
  • Oversaw supply chain functions to verify inventory levels and budget adherence.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Identified and qualified customer needs according to quality, budget of the customers.
  • Implemented business strategies, increasing revenue and effectively targeting new regions
  • Handled problematic customers and clients to assist the employees , doctors and maintain excellent customer service.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
  • Trained and guided team members to maintain high productivity and performance metrics.

Business Development ( Contractual )

Vowels Life Sciences
Bengaluru
03.2022 - 06.2022
  • Market Researched & generated new business opportunities & channels with via cold reach & inbound marketing
  • Identified and pursued valuable business opportunities within medical segment to generate new streams of revenue and improve bottom line.
  • Reached out to potential customers via telephone, email, and in-person meetings.
  • Negotiated and closed agreements with new doctors, healthcare startups in assigned territory.
  • Established relationships with key decision-makers with different hospitals, clinicians to promote growth and retention.
  • Built up the complete process and business development team, trained them for consultative selling techniques.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Developed process to analyze customer feedback to incorporate insights into product development strategies.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Liaised between clients and vendors in house marketing & ops team and maintained effective lines of communication to develop the healthcare ecosystem.
  • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.

Associate Vice President - Strategic Partnership

India Health Link
Remote
02.2021 - 02.2022
  • Identification of emerging market and market shifts for new product mix, pricing strategy & competitive advantage
  • Exploration of business advantage for strategic partners at broader scale
  • Analysis of competitor’s products & services to build up a tactical product line
  • Exploration of the Go-to-Market with acquired partners and execution of the same from a B2B2C perspective
  • Curating commercial models for the clients & other stakeholders tailored to their business needs
  • Development of multiple avenues for strategic channel partners to tap in the regional market
  • Managing & aligning a cross functional team of doctors, engineers, service team, nutritionists, yoga coaches to provide the maximum end delivery
  • Blue printing of the business deck, roadmap and other strategy documents for execution of the business plan at ground level
  • Development & execution of the partnership strategies to enhance the company’s MOM revenue
  • Partnering with the analytical team to garner insights for support of the sales team
  • Responsible for hiring of the business development & strategic partnership team members
  • Engaging with various stakeholder on a variable range of healthcare topics to develop a healthcare community
  • Prospecting of new leads by market research & SWOT analysis for execution of sector-based piloting to accelerate growth avenues
  • Generation and scoping of new leads to keep the TOFU high for the partnership team
  • Creation of marketing activities via agencies for print media and digital channels
  • Overseeing the content strategy for the team to produce the thought leadership in terms of emerging health scenarios
  • Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.

Head of Business Development

Bione Ventures
10.2020 - 02.2021
  • Identification of potential business partners, establishment & maintenance of strategic alliances with Health and Wellness Companies in India & abroad
  • Exploration of international markets to expand the business reach by creating connects and consultative sales
  • Working with international business partners to scout for opportunities in the ASEAN and the Gulf region
  • Establishment of global & domestic partnerships and new sales channels with different healthcare start-ups, MNCs, hospitals & clinics
  • Levering connects and network to enhance the Bione gXplore app and implement best industry practices by identifying the industry trends
  • Development of business decks & other strategy documents for execution of business plans

Head of International Sales

Bione Ventures
Remote
03.2020 - 09.2020
  • Created end to end D2C sales model and developed MLM model in collaboration with external consultants from scratch
  • Responsible for Strategizing, Monitoring & Controlling all the channel sales activities
  • Liaison with the payers & other relevant stakeholders for market entry & access in South East Asia, Middle East & Africa
  • Fostered partnerships and maintained alliances with the external stake holders at senior & mid managerial levels
  • Market Research to develop blue-print for category specific landscape, market trends, competitive pricing
  • Strategized and executed plans to onboard KOLs and expand customer base for B2B2C sales
  • Achieved 87 % of sales target for the FMCG products by developing channel partners nationally & internationally
  • Developed pricing model and establishment of the best customer pricing for B2C & IBOs
  • Hired and trained people at different sales positions and supported them in achieving the targets
  • Managed inside sales team performance by scheduling day to day activities in alignment with operations team, quality team, legal team & logistics
  • Closely monitored and analysed the current market conditions and competitors nationally and internationally to access new growth avenues
  • Lead the product price negotiations with customers based on needs and commercial conditions to ensure profitability while maintaining long term customer relationships
  • Built and maintained relationships with key internal stakeholders in order to maximize business results
  • Ensured compliance policies are maintained along the specific geographies
  • Provide strategic recommendations and vision for digital marketing planning and best practices
  • Involvement in the approval of best product and service with low price after reviewing and analysing all options
  • Responsible for Pitch development, Drip mailing, Drip campaigning, Product training, mentoring trainees & managing the regional sales managers
  • Promoted to lead the entire Business Development Vertical

Healthcare Marketing & Sales Analyst Intern

Clinikk
10.2019 - 12.2019
  • Researched and segmented the market according to sectors and industries for B2B sales
  • Identified and analysed client needs to develop Pitch for Drip Marketing, Cold Calling and networking
  • Developed a full-scale sales operation from the ground up; duties including smoke reporting, segmentation, targeting for lead generation
  • Secondary Data collection by web scrapping using online software to develop Lead in form of name and email for Corporate Sales
  • Increased top of the Sales funnel by 26% over a period of 2 month
  • Utilising Interpersonal & Communications skills for direct client meetings, to tailor advice and recommendation about products and services
  • Developed recommendations and communicate results to clients and internal stakeholders for product bundling
  • Developed Lead and met with 20 + Clients over the period to demonstrate the service & products, using medical knowledge
  • Preparation of pipeline data in accordance with details of Client meeting & Client funnelling in a weekly basis
  • Ident - North Barrackpore Municipality Founder & Head of BD

Business Unit Manager - Dental Division

Sahid Khudiram Bose Hospital
Kolkata
01.2016 - 03.2019
  • Ideated & Implemented Public Private Partnership with municipal corporation
  • Recruitment of administrator, doctors & staff for clinical and non-clinical functions
  • Responsible for scheduling, managing, and leading a diverse staff of over 15
  • Effective operation management for daily functionality of the clinics
  • Policy making with the municipal counsel for coverage of more economically abaft population
  • Conducted Primary Market Research through in-person survey of 500 participants
  • Developed ATL & BTL strategies & implanting them to reach the set area
  • Analysed and redesigned process for increased efficiency to get the best from the available functional time
  • Developed robust marketing strategy for inbound/outbound lead generation campaigns, which increased demand, conversion & resulted in 427% of CAGR over 3 years
  • Identified Top Player Doctors & other KOLs and Tying-up for referral sales
  • Analysed & developed product bundling of product according to Client’s need
  • Implementation of ‘DOOR STEP DENTISTRY’ facility for geriatric & specially abled population
  • Handled cross functional team of medical specialist, technicians and sales persons
  • Increased margins by implementing cost effective strategies with the vendors, doctors, municipal councillors
  • End to End SWOT analysis for smooth execution and implementations of daily operations
  • Internal & external dispute and escalation management with responsible stake holders
  • Ident - Sahid Khudiram Bose Hospital Founder & Head of BD, Facilitated patients, consultants and maintained data base of clients for future reference
  • Conceptualized subscription based Oral care and implementation via B2B & B2C Sales
  • Successfully spearhead campaigns on social media platform (Facebook)
  • Managed social media planning for execution of Marketing Strategies and Community Engagement
  • Maintained strong Brand presence across major Social media handles
  • Implemented processes for health and safety, quality control standards with staffs & doctors
  • Responsible for General Management of the Dental Division, P&L, Engagement Management, Patient Relationship Management
  • Communicated Value propositions tailored to the clients in form of F2F presentation & discussion
  • Developed & maintained relationship with all the key stakeholders, right from top to bottom
  • Executed sales plan to increase the client reach & achieving the sales target
  • Responsible for overall smooth functioning of the clinic in terms of patients hospital & doctors
  • Negotiated and procured inventory from vendors at best price available
  • Counselled patients and patient parties about modern treatment protocol
  • Mentored training activities for the new doctors about the advancement of treatment facilities
  • Organised regular oral health awareness camps in collaboration with a leading FMCG
  • Initiated brand awareness through print, digital media & corporate tie ups

House Surgeon

College of Medicine & Sagore Dutta
Kolkata
12.2014 - 12.2016
  • Consulting patients & maintaining Data of medical history, medication allergies, physical condition and test results to diagnose for treatments
  • Performing of basic & advanced procedure

Education

Bachelor of Science - Bachelor Of Dental Surgery

West Bengal University of Health Sciences
09.2007 - 04.2013

PGCHM - Healthcare Management

Indian Institute Of Management Calcutta
India
03.2019 - 02.2020

Skills

    Strategic planning

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Accomplishments


  • PGCHM
  • IIM-CALCUTTA
  • Completed
  • B.D.S
  • WBUHS
  • ACADEMIC DISTINCTIONS AND CO-CURRICULAR ACHIEVEMENTS
  • Winner of best Intern award in Department of OMFS
  • EXTRA CURRICULAR ACHIEVEMENTS
  • Winner of 1st prize for swimming in ‘Club Kheya’
  • CERTIFICATIONS
  • Certification in advanced Implant prosthesis (AIC Osstem)
  • Certification in advanced Indirect Sinus lifting using CAS-KIT Technology (AIC Osstem)

Timeline

Director of Customer Acquisitions & Service

Ident Family Office
04.2022 - Current

Business Development ( Contractual )

Vowels Life Sciences
03.2022 - 06.2022

Associate Vice President - Strategic Partnership

India Health Link
02.2021 - 02.2022

Head of Business Development

Bione Ventures
10.2020 - 02.2021

Head of International Sales

Bione Ventures
03.2020 - 09.2020

Healthcare Marketing & Sales Analyst Intern

Clinikk
10.2019 - 12.2019

PGCHM - Healthcare Management

Indian Institute Of Management Calcutta
03.2019 - 02.2020

Business Unit Manager - Dental Division

Sahid Khudiram Bose Hospital
01.2016 - 03.2019

House Surgeon

College of Medicine & Sagore Dutta
12.2014 - 12.2016

Bachelor of Science - Bachelor Of Dental Surgery

West Bengal University of Health Sciences
09.2007 - 04.2013

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Abhishek GhoshBusiness Management Professional