Abhishek Govekar
Mumbai
Summary
Experienced DIgital Marketer with over 6+ years of experience in Digital Marketing and 10+ years of experience as a working professional. Excellent reputation for resolving problems and Ready to help the team achieve company goals.
Overview
13
13
years of professional experience
Work History
Manager Campaign Operations
IPG Mediabrands
02.2023 - Current
- Worked with the teams based in the USA to upload campaigns in the buying platform.
- Prepared and maintained weekly status reports, prepared competitive reports for clients.
- Tracked campaign performance to ensure it is delivering as per the goals.
- Collected creative specifications and managed digital trafficking requirements for the Ad Ops team
- Cross-trained existing employees to maximize team agility and performance.
- Lead the on-boarding and training of all new hires.
Account Manager
Madison Communications Pvt Ltd
08.2022 - 01.2023
- Responsible for Media Negotiations and Buying.
- Online Advertising Planning and presentation.
- Campaign Execution and monitoring.
- Campaign Effectiveness Measurements.
- Analyzing media trends.
- Interaction with multiple Publishers.
Sr. Executive Client Success
Vserv Digital Services
02.2022 - 07.2022
- Responsible for revenue generation by effective campaign delivery (Brand & Performance)
- Ad Operations: Ensuring Tagging, trafficking of pixels, creatives, ad tags are done on time and set accurately on Ad Servers & DSP's
- Deep Understanding on DV 360, Mediamath, Google Ads, Taboola & Facebook Ads Manager.
- Meeting and exceeding campaign goals through campaign strategy and optimization.
Sr. Associate Digital Marketing
Media.net Software Services
01.2019 - 11.2021
- Responsible for day-to-day handling of client accounts and interacting with decision making stakeholders
- Creating and going live with data like ads, keywords and extensions for different buying sources.
- Spotting new opportunities for account expansion & optimization.
- Key Achievements Made $30K monthly profit for a client by redesigning the campaign structure, location targeting, landing page optimization
- Increased the conversions for a client & reduced its cost per conversion by 15%
Jr. Campaign Manager
Media.net Software Services
10.2014 - 12.2018
- Maintaining enough budgets for daily buying on different platforms (YahooGemini/AdWords/Bing).
- Initiated techniques, which led to 400% increase in daily work efficiency.
- Maintained above 100% efficiency in work during peak season (Thanksgiving to New Year).
- Solely responsible for training and mentoring new recruits.
- Received highest ratings amongst all peers in the team for being consistent and efficient in work.
Sr. Research Analyst
Media.net Software Services
03.2012 - 09.2014
- Enhancing customer's portfolio performance by ensuring continuous improvement and maximizing results on a daily basis.
- Optimizing Domain Names for Internet Advertising.
- Checking keyword lists of advertisers to maximize ROI for each advertiser / publisher.
- Constant learning of concepts pertaining to Internet Advertising.
Software Support Executive
Professional eSolutions Pvt. Ltd
11.2011 - 02.2012
Education
B.E - Information Technology
Xavier Institute of Engineering
MumbaiHSC -
Kirti M. Doongursee College
MumbaiSSC -
St. Lawrence High School
MumbaiSkills
- Campaign Operations
- Keyword Analysis
- DV360, Google Ads, CM360
- Double Verify, Innovid, IQVIA
- Problem Solving
- Active Listening
- Time Management
Languages
English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Marathi
Intermediate (B1)
Timeline
Manager Campaign Operations
IPG Mediabrands
02.2023 - Current
Account Manager
Madison Communications Pvt Ltd
08.2022 - 01.2023
Sr. Executive Client Success
Vserv Digital Services
02.2022 - 07.2022
Sr. Associate Digital Marketing
Media.net Software Services
01.2019 - 11.2021
Jr. Campaign Manager
Media.net Software Services
10.2014 - 12.2018
Sr. Research Analyst
Media.net Software Services
03.2012 - 09.2014
Software Support Executive
Professional eSolutions Pvt. Ltd
11.2011 - 02.2012
B.E - Information Technology
Xavier Institute of Engineering
HSC -
Kirti M. Doongursee College
SSC -
St. Lawrence High School
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