Abhishek GV
Bengaluru
Summary
4+ years of experience in Account-Based Marketing Operations and Data Analysis, specializing in campaign
Management, performance optimization, and cross-functional collaboration to drive brand awareness and
enhance lead management efficiency.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Intern
Shizo
Berlin
12.2024 - 06.2025
- Designing time-bound offers, seasonal specials, and loyalty programs to attract and retain customers.
- To run the localized social media campaigns across platforms like Instagram, TikTok, and Facebook.
- To be part of engaging content, such as videos, behind-the-scenes footage, and food photography.
- Designing time-bound offers, seasonal specials, and loyalty programs to attract and retain customers.
Marketing Ops. lead
Byju's
Bengaluru
02.2022 - 08.2023
- Evaluated marketing campaign effectiveness through data analysis, producing clear monthly and quarterly reports, and dashboards with actionable insights for strategic decision-making.
- Managed all phases of integrated marketing campaigns, from initial concept and market research to execution and post-campaign analysis, driving a 40% increase in overall brand awareness.
- Streamlined workflows and implemented lead-scoring systems, reducing response time by 25%.
- Mentored a team of six, driving quality deliverables and continuous process improvement.
- Led A/B testing and performance analysis, improving conversion rates by 30%.
- Responsible for the continuous improvement of existing processes, developing and enhancing existing processes, along with maintaining plans and SOP documents.
Marketing Ops Analyst
Practo Technologies
Bengaluru
02.2020 - 02.2022
- Collaborated across marketing, sales ops, and finance to align campaign strategies and optimize budgets.
- Involved in a marketing campaign – strategic planning, audience segmentation, execution, and performance analysis for better engagement and ROI.
- Led the design of audience-based tests to assess the effectiveness of different messaging strategies, resulting in actionable insights for future campaigns.
- Executed multi-channel campaigns, and tracked engagement metrics for strategic adjustments.
- Developed and utilized KPIs to monitor campaign effectiveness, leveraging data insights to optimize ongoing and future campaigns for maximum impact.
Education
Master of Science - Digital Marketing
Berlin School Of Business And Innovation
Berlin04-2025
Bachelor of Engineering - Mechanical Engineering
BGS Institute Of Technology
Mandya06-2019
Skills
- Digital marketing
- Data analysis
- Campaign management
- Audience segmentation
- Social media marketing
- Project management
Certification
- Advanced certification in Digital Marketing & Communications- MICA
Languages
English
First Language
German
Elementary (A2)
A2
Hobbies
- Listening to music
- MarTech enthusiast
- Breakfast rides
Timeline
Marketing Intern
Shizo
12.2024 - 06.2025
Marketing Ops. lead
Byju's
02.2022 - 08.2023
Marketing Ops Analyst
Practo Technologies
02.2020 - 02.2022
Master of Science - Digital Marketing
Berlin School Of Business And Innovation
Bachelor of Engineering - Mechanical Engineering
BGS Institute Of Technology
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