Cricket
Abhishek Jain
Rich experience in Sales, Retail and Marketing functions
Gurgaon
Summary
Forward-thinking Business leader bringing 19+ years of expertise in Sales, Marketing and Retail for FMCG, FMCD, Telecom and Retail businesses. Leverages knowledge and experience in project management and process improvement to grow businesses and reduce costs
Overview
23
23
years of professional experience
5
5
years of post-secondary education
Work History
Exclusive Channel Business Lead- DTC Team
SAMSUNG INDIA ELECTRONICS
4 2022 - 08.2023
- Launched stores in 95 strategic clusters in 2022; delivered 35% topline growth
- Devised and implemented processes to streamline operations and consumer experience
- Defined growth drivers and profitability KPIs; focused on luxury and flagship range
- Positively influenced sales mix & profitability-grew ASP by 27%, luxury sales by 60%
- Identified training inputs for business drivers, moved towards assisted selling
Head- Video Commerce (Live & Social)
SAMSUNG INDIA ELECTRONICS
06.2021 - 04.2022
- Spearheaded establishment of new online sales platform, garnering Rs100Cr ($13mn) in sales in nine months
- Executed India's first Live Commerce event (Foldable phones launch), followed by the most successful flagship launches ever (S22 and Tab S8) at Samsung India
- Planned and executed clutter-breaking campaigns, scripts, user journey, targeted media plans, CRM, offers, Dot Com assets and live shows
- Led cross-functional teams in group projects, ensuring timely completion of complex tasks
- Demonstrated leadership skills in executing project from concept to completion
Retail Enhancement & Rollout Lead
SAMSUNG INDIA ELECTRONICS
04.2017 - 06.2021
- Responsible for Design and Rollout of fixtures in Multi-Brand Stores pan-India
- Successfully executed GHQ monitored Lettermark (Brand/Signage) changeover project (Oct 2020)
- Executed 400+ changeovers in 2 months despite lockdown restrictions
- Helmed project on comprehensive design refresh (2019), delivering cost savings of 10% & reducing deployment TAT by 9 days
- Streamlined rollout processes by implementing efficient project management strategies
Trade Marketing Head-Mobiles (Delhi-NCR Region)
SAMSUNG INDIA ELECTRONICS
09.2015 - 03.2016
- Marketing Head for Delhi-NCR, grew monthly sales by 22% to Rs175cr ($2.21mn)
- Market share gains of 7% through brand campaigns, consumer and trade engagement initiatives, sales-force training and category-specific merchandising interventions
- Created new benchmarks through best-in-class retail visibility, premium experiential campaigns and Exclusive channel sales growth
BTL Marketing Manager (Visibility and Activations)
SAMSUNG INDIA ELECTRONICS
05.2013 - 09.2015
- Led Flagship customer acquisition with premium experiential BTL campaigns
- Innovated with new formats / locations like Airports and Malls- drove experience-led sales, with conversion of upto 15%
- Piloted RWA marketing in Samsung with "Drive-To-Store" campaign
Zonal Sales Manager-Tablets (North)
SAMSUNG INDIA ELECTRONICS
11.2011 - 05.2013
- Completely revamped Tablet sales structure- grew Tablet sales from 400 to 14000 units/mth, billed outlets from 80 to 1800 in Del, UP, Uttarakhand and Bihar
- 20x growth in monthly sales value to Rs20Cr ($2.5Mn)
- Expanded addressable market, enhanced distribution through new sales channels (B2B, IT)
- Collaborated extensively with HQ to develop GTM programs, incentives and consumer offers
Director
WALSON RETAILS PVT LTD
04.2011 - 09.2011
- Entrepreneurial stint at Unilever distribution venture for Modern Trade stores in Delhi
Zonal Sales Manager
3G- TATA DOCOMO
10.2010 - 04.2011
- Launched 3G sales in the Tri-city of Chandigarh, Panchkula and Mohali
Area Sales Manager
NOKIA INDIA
12.2006 - 10.2010
- Created upcountry distribution systems in East region in India
- Scaled up the Micro-Distributor channel in 12 districts of Uttar Pradesh; grew sales by 50% (to 20,000 units) and billed outlets by 63% (to 1500) in the first year
- Maintained dominant market share by creatively utilizing trade schemes, participation in local fests, jointly running vans with Telcos in local markets
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
- Executed largest ever corporate deal of 16.9k handsets worth Rs7.8Cr ($1 Mn)
Area Sales Executive
PERFETTI VAN MELLE
06.2004 - 12.2006
- Grew sales by 18% in unionized territories of North Bengal, Sikkim & Bhutan
- Increased distributor strength from 43 to 54 and town coverage from 89 to 105
- Doubled new brand contribution to 14%; halved Days-Of-Stock to 8 days
- Led premiumization initiatives in East, tripling sales of high-value SKUs
- Instituted cost-control measures reducing subsidies by 15% annually
Team Leader/Process Associate
GECIS (GENPACT)
09.1999 - 06.2002
- Transitioned and scaled-up Insurance process from Chicago and Kansas, USA
- Selected for "Fastrax", the most prestigious Management Development Program at GECIS (now Genpact)
Education
MBA -
Narsee Monjee Institute of Management Studies
Mumbai, India 06.2002 - 05.2004
B.Com -
CCMS- ML Sukhadia University
Udaiipur 07.1995 - 04.1998
Certificate Course- A-Z of Digital Marketing - Digital Marketing
SORTED
Gurgaon 05.2022 - 07.2022
Skills
Creative
Trade Marketing
Retail Expansion & Extraction
Video and Live Commerce
BTL & Experiential Marketing
Digital Marketing
Strategic Orientation
Collaborative Mindset
Drive & Ownership
Entrepreneurial
Creative
Interests
Badminton
Running
Reading
Timeline
Certificate Course- A-Z of Digital Marketing - Digital Marketing
SORTED
05.2022 - 07.2022
Head- Video Commerce (Live & Social)
SAMSUNG INDIA ELECTRONICS
06.2021 - 04.2022
Retail Enhancement & Rollout Lead
SAMSUNG INDIA ELECTRONICS
04.2017 - 06.2021
Trade Marketing Head-Mobiles (Delhi-NCR Region)
SAMSUNG INDIA ELECTRONICS
09.2015 - 03.2016
BTL Marketing Manager (Visibility and Activations)
SAMSUNG INDIA ELECTRONICS
05.2013 - 09.2015
Zonal Sales Manager-Tablets (North)
SAMSUNG INDIA ELECTRONICS
11.2011 - 05.2013
Director
WALSON RETAILS PVT LTD
04.2011 - 09.2011
Zonal Sales Manager
3G- TATA DOCOMO
10.2010 - 04.2011
Area Sales Manager
NOKIA INDIA
12.2006 - 10.2010
Area Sales Executive
PERFETTI VAN MELLE
06.2004 - 12.2006
MBA -
Narsee Monjee Institute of Management Studies
06.2002 - 05.2004
Team Leader/Process Associate
GECIS (GENPACT)
09.1999 - 06.2002
B.Com -
CCMS- ML Sukhadia University
07.1995 - 04.1998
Exclusive Channel Business Lead- DTC Team
SAMSUNG INDIA ELECTRONICS
4 2022 - 08.2023