ABHISHEK KAPOOR
New Delhi
Summary
Motivated sales specialist with 10+ years of experience in B2B and B2C sales environments. Skilled in consultative selling, market analysis, and achieving consistent revenue growth. Known for excellent communication, problem-solving abilities, and a customer-first approach that fosters long-term partnerships.
Overview
12
12
years of professional experience
1
1
Certification
1
1
Language
Work History
AREA SALES EXECUTIVE
ARTSANA INDIA PVT LTD (CHICCO)
06.2025 - Current
- Managed 13 distributors , 2 Sub Stockiest, generating approximately 48L in business volume.
- Led a team of 5BDEs, 22SOs, 9 promoters in Delhi NCR market.
- Handled 200+ Customer base including key accounts, Sodhi Super Market, Max Bazar, Manish Agency, Budget Bazar, Kwality Bazar, Shubham Store, Modern Bazar, Kia Bazaar and Kondli Bazar.
- Managing GTM & doing proper DMS working in market.
- Prepared weekly reports summarizing current sales performance metrics.
- Encouraged collaboration among team members to maintain a positive work environment.
- Maintaining FIFO & AVF in the market.
- Focused on ECO, NPD, NSO, range selling & Execution work to maximize availability of our products at store level.
- Enhance team to work on Numeric & Weighted distribution.
- Coached employees on performance, fostering professional growth.
- Ensure maintaining the market share & regularly try to increase our SOS at store level.
- Keep eyes on competition and accordingly driving the business
- Implemented growth strategies to enhance distributor relationships and expand market presence.
- Identified process improvement areas to enhance performance outcomes.
BUSINESS DEVELOPMENT EXECUTIVE
MCCAIN FOOD INDIA PVT LTD
05.2023 - 10.2024
- Managed 3 distributors, generating approximately 1.2Cr in business volume.
- Led a team of 6 TSIs, 13 promoters and 2 merchandisers in North & West Delhi market.
- Handled 950+ Customer base including key accounts, including Raj Mandir, Max Bazar, Baniya ki dukan and Kwality Bazar.
- Managing GTM & doing proper DMS working in market.
- Prepared weekly reports summarizing current sales performance metrics.
- Encouraged collaboration among team members to maintain a positive work environment.
- Coached employees on performance, fostering professional growth.
- Driving the market off takes and ensure 100% filling the freezer
- Sampling activities at store level and driving more sales on weekends.
- Ensure maintaining the market share & regularly try to increase our SOS at store level.
- Keep eyes on competition and accordingly driving the business
- Implemented growth strategies to enhance distributor relationships and expand market presence.
- Developed growth plans by identifying key clients and priority service lines.
- Engaged casual shoppers with product information, driving sales opportunities.
SALES EXECUTIVE
UNICHARM INDIA PVT LTD
12.2020 - 04.2023
- Managed 2 distributors, generating approximately 90L in business volume.
- Led a team of 7 TSIs, 12 promoters and 2 merchandisers in West Delhi market.
- Handled 1800+ Customer base including key accounts, including Raj Mandir, Max Bazar, Kisan Mandi and Shubham Store.
- Managing GTM working in market.
- Focused on ECO, NPD, NSO, range selling & Execution work to maximize availability of our products at store level.
- Enhance team to work on Numeric & Weighted distribution.
- Coached employees on performance, fostering professional growth.
- Ensure maintaining the market share & regularly try to increase our SOS at store level.
- Keep eyes on competition and accordingly driving the business
- Implemented growth strategies to enhance distributor relationships and expand market presence.
TERRITORY SALES INCHARGE
PIDILITE INDUSTRIES LTD
08.2018 - 12.2022
- Managed 2 distributors, each generating approximately 1.1Cr in business volume.
- Led a team of 2 TSIs for Peripheral Market in North & West Delhi market.
- Handled 610+ Customer base including key accounts.
- Managing GTM & doing proper NUCLEUS & PROTON working in market.
- Maintaining FIFO & AVF in the market.
- Focused on ECO, NPD, NSO, range selling & Execution work to maximize availability of our products at store level.
- Enhance team to work on Numeric & Weighted distribution.
- Coached employees on performance, fostering professional growth.
- NPDs Sampling activities like In shop meeting & small group activity with help of BDEs at store level.
TERRITORY SALES INCHARGE
RSPL PVT. LTD
07.2017 - 07.2018
- Managed 2 distributors, generating approximately 85L in business volume.
- Led a team of 4 TSIs, and 2 merchandisers in Central Delhi market.
- Handled 950+ Customer base including key accounts
- Meeting retailers regularly and ensuring complete resolution of their queries and concerns.
- Responsible for sales plans, including product placement and promotions.
- Increase the outlets reach sales range of products.
- Plan and achieve targets and expansion target with team.
- Tracking & managing FIFO to avoid expiry and damage the stock.
TEAM LEADER
HINDUSTAN UNILEVER LIMITED
04.2014 - 06.2017
- Responsible for primary and secondary sales in the assigned territory.
- Enhance team to work on Numeric & Weighted distribution.
- Responsible for business growth in Institutional Sales & Grow by MOM basis with help of New retailer addition and range selling of products.
- Meeting retailers regularly and ensuring complete resolution of their queries and concerns.
- Responsible for sales plans, including product placement and promotions.
- Increase the outlets reach sales range of products.
- Plan and achieve targets and expansion target with team.
- Tracking & managing FIFO to avoid expiry and damage the stock.
Education
MBA - Sales & Marketing
Jaipur national university
Jaipur, Rajasthan06.2021
B.A. - Political Hons.
Delhi university
07.2017
XII - undefined
C.B.S.E Board
06.2013
X - undefined
C.B.S.E Board
05.2011
Skills
- Relationship management
- Channel Sales Management
- Sales Planning
- Market Analysis
- Revenue Generation
- Key Account Management
- Sales Planning
- Cost and Budget
- Team Management
- Distributor Handling
- Primary Secondary
- New Product Launching
- Weighted and Numeric distribution
- Performance improvement
- GTM – Go to market
- DMS Working
- Driving sales through data analytic
- Daily driving business with productivity
- Microsoft Excel, Microsoft Power Point, Microsoft Word & Basic Knowledge of Computer
- Good knowledge of DMS, NUCLEUS & POWER BI Software
Certification
Certificate Course of Basic Computer & Graphic Designing.
Interests
Playing Chess, Listening Music
RECOGNITION
FY 17-18 Recognize for Sales Superstar Award Top 5 rank in N1., FY 18-19 consecutive 2 quarter achieved rank 1 in DNCR., FY 21-22 Recognize for Sales Champion Award Top 3 rank in N1., FY 21-22 got 5 KA DUM Award in N1., FY 23-24 got the Runner Up business Awards in all india., Best BDE Hats Off Awards on basic driving Q1 2024 in N1.
Extra Curricular Activities
Performed in group activities at college and school level. Participated in cricket tournament at school level.
DECLARATION
I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of above- mentioned particulars. Date: Place - New Delhi ABHISHEK KAPOOR
Timeline
AREA SALES EXECUTIVE
ARTSANA INDIA PVT LTD (CHICCO)
06.2025 - Current
BUSINESS DEVELOPMENT EXECUTIVE
MCCAIN FOOD INDIA PVT LTD
05.2023 - 10.2024
SALES EXECUTIVE
UNICHARM INDIA PVT LTD
12.2020 - 04.2023
TERRITORY SALES INCHARGE
PIDILITE INDUSTRIES LTD
08.2018 - 12.2022
TERRITORY SALES INCHARGE
RSPL PVT. LTD
07.2017 - 07.2018
TEAM LEADER
HINDUSTAN UNILEVER LIMITED
04.2014 - 06.2017
B.A. - Political Hons.
Delhi university
XII - undefined
C.B.S.E Board
X - undefined
C.B.S.E Board
MBA - Sales & Marketing
Jaipur national university