Data Analytics Project
Sales Performance/Analytics (Mar-June 2024)
- Presented sales KPIs through BANS, Sparkline, and diverse chart types in dashboards.
- Created calculated fields, buttons, and parameters for generating metrics, and customizable filtering.
- Cleaned data using Power Query; performed advanced DAX calculations for key metrics, including variance.
- Developed interactive dashboards featuring dynamic plots, slicers, and customized tooltips to enhance user experience.
- Built seven model types using linear, decision tree, and ensemble techniques, based on feature selection methods.
- Estimated customer acquisition cost with the XGBoost Regressor model, achieving a 56 test MSE with an 8% variation.
- Conducted K-Prototype clustering to segment customers into two groups based on discount preferences.
- Recommended optimized promotion periods, considering store types, promotional strategies, media channels, and locations.
